Marketing Manager's Work Plan for 2020

Marketing Manager's Work Plan for 2020 Part I

I have worked in the company for many years, and perhaps only I know how much effort and sweat I have p

Marketing Manager's Work Plan for 2020

Marketing Manager's Work Plan for 2020 Part I

I have worked in the company for many years, and perhaps only I know how much effort and sweat I have paid from a small salesman to the position of sales manager of the company. However, I can say that my efforts are several times that of ordinary people, and I have made some achievements in my work.

This year, sweet and sour mixed with sweat, efforts and efforts will be rewarded. For me, the results of the past year are still very good, and I think I did a good job.

Under the guidance and help of general manager Wei, the company's operation leader, and with the full assistance of all members, I am based on my own work, loyal to my duties, hard working and hard working. By February 24th, xx, I realized the sales of RMB10.3 million, with the minimum amount of 60% of the annual sales task and the repayment rate of 80%. Now I will summarize my experience and feelings in sales work in the past year as follows:

First, earnestly implement the post responsibilities and earnestly perform their duties.

As a sales manager, my job responsibilities are:

1, do everything possible to complete the regional sales task and make timely reminders;

2. Strive to complete the requirements in the sales management measures;

3. Be responsible for strictly implementing the outbound procedures of products;

4. Actively and extensively collect market information and report to leaders in time;

5, strictly abide by the factory rules and regulations and various rules and regulations;

6. Have a high degree of professionalism and a high sense of ownership;

7, complete other work assigned by the leadership.

Job responsibilities are the job requirements of employees and the standard to measure the quality of sales manager's work. I always take my job responsibilities as the standard of action, start from bit by bit in my work, and strictly follow the terms in my duties. In business work, I can start with product knowledge, carefully analyze market information while understanding technical knowledge, and make marketing plans in time. Secondly, I often communicate with other sales managers frequently to analyze the market situation, existing problems and countermeasures, so that in my daily work, I can actively complete the task on time on the premise of ensuring the quality of work.

In short, practice has proved that a sales manager's skills and performance are very important, which is the standard to test a sales manager's work gains and losses. This year, due to the four-month production limit for hosting the Olympic Games, and my lack of solutions to the ever-changing market, my performance is not good.

Second, clear customer needs, be proactive, and strive to supply on time with good quality and quantity.

At work, I always know that a sales manager must have a clear purpose. On the one hand, he should take the initiative to understand the customer's intentions and the standards and requirements that need to be met, and strive to prepare as soon as possible and supply the goods within the time limit required by the customer. On the other hand, he should actively communicate with customers, know the repayment ability of customers in time, and consider and supplement them.

Third, correctly handle customer complaints and solve them properly in time.

Sales is a long-term and step-by-step work, and product defects are common, so the sales manager should treat customer complaints correctly, treat them as equally important or even worse than product sales, and handle them carefully. In the process of product sales, I will strictly follow the sales and service commitments made by the public. When I receive a customer complaint, I must first make a record of the customer complaint and make a verbal commitment. Secondly, I should report to the leaders and relevant departments in time. After receiving the instructions from the leader, I will work with the personnel of relevant departments to formulate a response plan. At the same time, I want to communicate with customers in time to make them satisfied with the treatment plan.

Fourth, seriously study our products and related product knowledge, and determine the agent's product variety according to customer needs.

Familiarity with product knowledge is the premise of good sales. I also pay attention to the study of product knowledge in the process of sales. I can basically answer questions about the use, performance and parameters of the coating products produced by the company, and I can basically grasp the use, price and construction requirements of some related products.

Market analysis of verb (abbreviation of verb) coating products

The sales area of coating products is large and the market potential is huge. The market analysis of coating sales is as follows:

(A) market demand analysis

Although the market potential of coating application is huge, the competition of most coating factories in Beijing has been very fierce. In addition, after the Olympic Games, there will be a gap in the New Year due to the Olympic rush to build projects. In addition, some paint sales have directly threatened our market share. Although we have a good reputation and excellent quality, we do not have an advantage in price and sales means. Sales tasks will increase by 30%, and sales managers will have a hard time. However, we should also see that we have obtained the certification of three certificates in one this year, which provides more guarantee for next year's efforts. If the last three editions of the market are fully supported by funds, there is still hope to achieve good sales performance. The key is that the company gives greater and stronger support and encouragement to the sales manager.

(B) competitors and price analysis

Through my own understanding of the paint market in recent years, there are two types of paint manufacturers: one is imported and joint venture brands such as DuPont, Shanghai Lin Kai, Shanghai International and Haihong. These enterprises are powerful, and their sales prices have been lowered, and some of them are basically the same as our company, so they have formed scale sales; The other kind is equal to the products produced by our company, and the sales price of such enterprises is lower.

Six, xx years sales manager's work philosophy

Summing up my work in the past year, I still have many problems and shortcomings in my work, and I need to learn from other sales managers and peers in my working methods and skills. In xx, I intend to learn from each other on the basis of last year's work gains and losses, focusing on the following aspects:

(1) According to the regional sales situation and market changes in xx years, I plan to focus on the supply channels of steel structure factories. First, I mainly supply the original steel structure factory, and choose several ones with large consumption and good economic conditions as the focus; The second is to develop new big customers, and the third is to take the form of agents in some areas, so as to make profits for agents to carry out sales work.

(2) In xx, we must first actively recover the arrears of previous years, and try to recover the arrears in time, report to the leaders in time, and obtain the support of the company.

(3) In xx, I plan to collect market information more actively, contact in time, strive to participate in bidding, and form large-scale sales.

(4) In order to actively cooperate with agency sales, I plan to study the knowledge, performance and use of agency products after determining the product variety, so as to facilitate the agency products to enter the market quickly and form sales.

(5) While doing a good job, I intend to improve my theoretical knowledge by learning business knowledge, skills and actual sales, and strive to continuously improve my comprehensive quality.

(6) In order to ensure the completion of the annual sales task, I usually actively collect information and summarize it in time, and strive to open up new markets and expand the market share of products.

Seven, some suggestions on sales management measures.

(1) The sales management measures for XX years should be concise and to the point, and the areas, tasks, expenses, assessment and rewards of sales personnel should be clearly defined. Ambiguous terms should be deleted, and the sales manager should be paid in full according to the method after the assessment at the end of the year.

(2) Standardized and unified sales management methods should be carefully revised within xx years on the premise that the company and the sales manager are satisfied through consultation, so that they can be widely applied and adapted to local conditions, and the ex-factory price only needs to be adjusted according to market changes every year.

(3) Implement loose management for the sales manager in 3)xx years, cancel the fixed eight-hour work system and adopt the form of regular report and summary. The sales manager will go to the company on business every week 1-2 days. If you are on a business trip, you should report the destination and return time to the leader, and arrive at the company on time after receiving the notice from the leader, so that the sales manager can have enough time for sales planning.

(4) Considering the actual situation of the sales manager, reasonably let the sales manager bear the freight, small packaging fees and capital occupation fees, and reduce or compensate the sales manager for the expenses and losses caused by the company's product quality problems.

(5) Due to the shrinking regional market, fierce peer competition and falling prices, in 0* years, leaders should carefully review the information fed back by the comprehensive sales manager, fluctuate up and down, work out the ex-factory price of the company in line with the company's market conditions, and stimulate the sales enthusiasm of the sales manager.

In the past year, because of the global financial crisis, our company's performance did not increase greatly, but the temporary financial crisis did not have a great impact on our company, but we must be vigilant. No company is safe under the financial crisis. Maybe a good company will go bankrupt tomorrow, so we must be alert and alert to the impact of the financial crisis on us.

In the years to come, I will work harder and harder and try not to make mistakes. This is necessary for me. I am the most strict with myself, and I must do my best for the cause of the company!

I hope the company can continue to develop and improve its performance in the new year, which is a better future for the company!

Marketing Manager's Work Plan for 2020 (II)

I. Information Network Management

1, establish a direct leadership relationship

The marketing department is the functional department responsible for the construction and maintenance of the company's information network, information collection and processing, and accepts the leadership of the deputy general manager of marketing. There is a direct leadership relationship between the information manager of the marketing department and the regional market development assistant, that is, directly guiding and directing the market development assistant in the aspects of information network construction, maintenance, information processing and assessment, and assuming the leadership responsibility of information network work.

2. Build a new organization.

3. Increase staffing:

(1) Information Manager: There are three full-time information managers in the marketing department, who are in charge of different regions and will not take up other jobs.

(2) Market development assistants: there are two market development assistants in six offices in Zhejiang Province and one in the areas under the jurisdiction of other offices.

4. Strengthen personnel quality training.

Before the Spring Festival, the recruitment and training of information administrators and market development assistants of marketing departments in various regions will be completed, so that the marketing department can fully ensure the quality of personnel during the implementation of the new management system in xx. Choose and hire marketing assistants carefully, and don't make up figures.

5. Strengthen personnel assessment.

The establishment and maintenance of information network are specified in detail from the aspects of personnel allocation, resource guarantee and performance evaluation. And ensure this work from the system. Establish an assessment system for market information administrators to regularly patrol various regions to guide information management, conduct targeted analysis and research according to the actual situation and existing problems in various regions, and urge them to establish and improve information management in a short time according to regulations.

6. Dynamically manage the market network

Market development assistants and information administrators regularly and dynamically evaluate information network members according to four indicators: information quantity (in units of 1), project scale, information achievement rate and the number of subordinate information officers. On the basis of analyzing the classification of information officers/units, information managers and market development assistants should make a detailed analysis according to the background information of information officers to determine the possibility of performance growth after their help. To further strengthen information management, the integrity, timeliness, effectiveness and confidentiality of information are better than that of the previous year.

7. Strengthen market research. According to the information provided by information members/units in various regions and the business progress of the company in various regions, the development status and potential development trend of steel structure business in various regions will be fully investigated by special personnel. Obtaining first-hand information through investigation is helpful for the company to set up reasonable institutions in various regions and explore new markets.

Second, brand promotion.

1. In order to further launch the brand of "Hangxiao" and expand its market share, in xx, taking advantage of the company's listing, we initially considered holding brand promotion meetings and seminars in Chengdu, capital of Sichuan, Xi, capital of Shaanxi, Urumqi, capital of Xinjiang Uygur Autonomous Region, Shenyang, Changchun, capital of Guangdong, Nanning, capital of Guangxi Zhuang Autonomous Region, Shanghai and other places to publicize and expand Hangxiao's brand, expand information network and create a bigger market.

2. At the completion of key or large-scale engineering projects, invite relevant departments to hold a press conference at the scene, show and publicize Hangxiao's brand with completion examples, show the fact that Hangxiao occupies the first-class level in technology and performance, establish the demonstration role and leading position of listed companies in the building steel structure industry, and make the publicity work get twice the result with half the effort.

3. Further do a good job in advertising, information and other aspects of publicity. Make and install large publicity banners or billboards at various construction sites to show the strength of the enterprise on the spot; Make the new performance and publicity materials of the enterprise in time, supplement them to the performance introduction in the bidding documents, and distribute them to the business personnel, so as to enhance the depth and intensity of brand promotion as much as possible.

4. Strengthen the professional knowledge training and quality education for those who come into contact with the outside world, establish a good employee image and advanced corporate culture connotation, and leave a beautiful and deep impression on everyone who comes into contact with Hangxiao, so as to have a clearer and deeper understanding of Hangxiao and steel structure.

Third, customer reception.

1, urge all staff to always take enthusiasm as the principle, and do a good job in all aspects of the reception of guests with courtesy and restraint to ensure that the reception effect is better year by year.

2. On the premise of ensuring the reception effect of customers, we should save reception expenses as much as possible to reduce the overall operating cost of the company and improve the profit level of the company.

3. Continue to manage the reception files of visiting customers, classify and save the files of potential customers and contract customers, accurately grasp the progress of the project, and strive to cooperate with the commercial departments and offices to promote the project business.

4. Adjust the positions of department personnel and recruit high-quality personnel to enrich the reception force. With the continuous expansion of business volume, there are more and more visiting customers, and the personnel in charge of reception in the marketing department are obviously insufficient. In order to meet the needs of the company's business development, it is also very important to do a good job in reception and recruitment.

Fourth, internal management.

1. Strictly implement version C quality management system documents and management system standard documents, and strictly implement the strategy of "everything is managed according to documents, everything is operated according to procedures, everything is said with data, and the work is done well at one time", so that the marketing department will gradually become an executive team.

2, further strictly in accordance with the requirements and marketing system stipulated by the joint-stock company, to carry out the management of this department, and strive to improve the management level.

3. Give full play to the work enthusiasm and initiative of employees in all positions of this department, and emphasize process control and final effect in their work. Improve their sense of responsibility and quality. Implement the assessment system in strict accordance with the corresponding post responsibilities.

4. Everything starts from the overall situation of the company and emphasizes the marketing system. Actively coordinate the contact and coordination between various departments of the marketing system, improve the overall combat effectiveness of the marketing system, and provide quality services for achieving the performance target of 20XX.

Marketing Manager's Work Plan for 2020 Part III

First, working ideas.

According to the company's annual summary meeting in xx, the board of directors put forward and determined the "five-year, three-stage" development plan, and achieved the "32 1" work goal of "laying three foundations, strengthening two management and realizing one index". Xx will be a crucial basic year, and the company will strive for perfection and steady development in financial opening and capital market.

At the same time, the P2P project is positioned as the company's main business, and it is planned to achieve a sales profit of 5 million in xx years. According to the current profit rate provided by the credit department, in order to achieve this profit target, it is estimated that the credit target is 24 million credit and 654.38+million mortgage. The marketing department will fully cooperate with the company's objectives, formulate corresponding work objectives and plans, and strictly follow this plan. Due to the short establishment of the marketing department and the shortage of business personnel in the department, it is difficult to achieve the previous performance, and it needs to be gradually improved from low to high in the process of continuous improvement.

Second, the work objectives

According to the current personnel situation and the initial establishment of the marketing department, the objectives of this plan are formulated:

Third, the specific work implementation plan

(A) the department personnel structure is perfect, and the financial management team is built.

Improve the staffing of the department, with a total of about 20 people, including department manager 1 (on duty), training supervisor 1 (on duty), two planning and promotion specialists (now 1), investment promotion specialist 1 (temporarily unavailable) and financial management specialist12.

1. Broaden the recruitment channels, cooperate with the personnel department to seize the time to recruit, and attend an on-site job fair when necessary. Before mid-March, the number of financial specialists reached10;

2. According to the performance of the department, the financial management specialist is fully employed to survive the fittest. Determine the number of department personnel before mid-April, and complete all configurations before the end of April.

(B) to expand the brand influence of China Film

1, website construction:

The customer investment platform system upgrade is currently being tested, and it is planned to be officially launched on May 1 xx, so as to improve the platform functions and enrich the interface content. Wang Yongfei, the planner, is responsible for convening relevant personnel to review the platform functions from time to time.

2. Make company brochures:

At present, the planners are working on the design, which will be completed before the company's annual leave, and all employees of the company are required to take some home during the Spring Festival to promote the company and improve their popularity when visiting relatives and friends during the Spring Festival.

3. Do more soft publicity:

Use the company's public platform and employees' personal social platforms (WeChat, QQ, blog post, Weibo, Post Bar, etc.). ) to enhance brand influence. The specific operation will be to make PPT courseware and train company personnel before the end of March, and Wang Cheng will be responsible for it;

4, increase advertising efforts:

At present, relevant information has been collected and is being screened. It is suggested to keep TV advertisements. In addition, personal suggestions include small-scale regional advertisements of bus stop signs (short, mainly promoting the brand of "China Film"), internal advertisements of buses, short advertising slogans of taxis or private cars, etc. (For example, "Zhongying Fortune, your first choice for financial management", "Zhongying Fortune, your reliable investment platform" and "Zhongying Fortune" are completed by the department manager through consultation with the planner;

5. Participate in influential industry conferences and activities:

Actively expand mutual cooperation with domestic financial institutions and investment institutions, participate in some influential industry conferences, keep abreast of policy trends, obtain market resources, make project investment points as cooperation points, and strengthen the brand influence of Zhongying P2P.

(3) the plan to achieve the financing goal

1. Business development of wealth management experts

First of all, train the financial commissioner, fully understand the company's products, recognize the company's products, start a business from the market, and ask the financial commissioner to set personal goals, put forward specific plans, and supervise the implementation (all existing personnel have requested to submit xx-year business development plans before annual leave);

2. Hold small investment salons regularly.

It is tentatively scheduled to be held twice a month in the company's internal conference room in the form of tea party or exchange meeting. The financial specialist or company staff will invite interested customers to participate and make specific plans for the activities. Wang Cheng will be responsible for planning and making relevant courseware, which will be implemented from March of xx.

3. Hold public financial publicity activities regularly.

In the process of business development, contact the properties of major residential quarters in Ganzhou, and hold some small-scale public welfare financial promotion activities in the interior of the quarters, mainly providing free financial consultation, properly equipped with registered small gifts, improving Zhongying's popularity and tapping customer resources;

4. Hold large-scale conference marketing activities irregularly.

According to the market development and the company's bidding situation, medium-sized conference marketing activities are held irregularly in the form of bidding meetings or wealth forums. Due to the large scale of activities, comprehensive activity planning is needed before implementation. The marketing department applies for specific activities, and Wang Cheng is responsible for planning and implementing them after approval. It is tentatively scheduled to hold 2~3 such activities in xx years;

5. With the help of traditional holidays in China, hold a customer appreciation meeting, maintain old customers, convey policies and long-term plans to customers, and tap the customer resources behind customers;

(4) Cooperation and support

1. The company regularly holds some outdoor expansion activities to strengthen communication among employees and enhance their sense of belonging and team cohesion, so as to retain, manage and make good use of talents.

2. When appropriate, employees are allowed to take 1~2 family members to participate in outdoor activities organized by the company, so as to gain the support of family members, and recommend relatives and friends of family members to participate in the company's financial investment and cultivate loyal investment customers;

3. It is suggested that the credit department should set different annualized rates of return according to different financial management cycles and set some short-term bids to facilitate new customers to experience investment and complete the experience in a short time, and upgrade from experienced customers to formal investment customers;

4. It is suggested that the administrative department improve the reward and punishment system, and some unplanned reward and punishment systems can be set up appropriately, and appropriate rewards and punishments can be given according to the current work performance. Seek some new small activities or games (such as table tennis, billiards, KTV, etc.). ), low cost, less time-consuming, enhance communication between employees, improve their work morale and create a good and harmonious working environment;

5. It is suggested that the senior management of the company hold regular staff mobilization meetings to familiarize themselves with the company's current situation, development planning and the achievement of the company's goals, so as to enhance staff morale and enhance work execution.