Why do you want to understand the education industry? You must first understand learning and thinking.

The education industry has the characteristics of "emphasizing brands over assets", so consumers tend to choose well-known brands in order to reduce the purchase risk.

Zheng Guangheng's research report once pointed out: "In the first-tier cities where the participation rate is close to saturation, small and medium-sized training institutions are becoming more and more difficult to do, and the industry concentration is further improved."

Founded in 2003, Xueersi is a well-known high-end training brand of K 12 in China. On August 24th, I just celebrated 14 birthday.

In a blink of an eye 14 years has passed, and tens of millions of students have been trained online and offline in 43 cities across the country; Tens of thousands of young teachers have grown up and cultivated here, promoting the progress of education with science and technology and depicting the bright future of education.

Perhaps your previous impression of learning and thinking stayed in "extracurricular counseling institutions", in the word-of-mouth of brothers and sisters, family elders, or in some media reports.

Today, we hope to show a kind of "different" knowledge and thinking from several aspects, which is not as mysterious as the legend; Some are new employee growth training system, simple and loving atmosphere, advanced education and black technology, perfect promotion system and relatively considerable salary and benefits.

1. Walk with excellent people all the way.

Most of the new teachers we recruit every year come from 985, 2 1 1 key universities, and teachers have to go through several rounds of rigorous interviews and screening.

Start with the caliber of recruitment, manage at different levels, ensure centralized study and thinking, and select a large number of new partners with like-minded and excellent comprehensive quality to join.

Imagine that your colleagues around you may be the top candidates in the college entrance examination somewhere; How sour and refreshing is this feeling when you are making American movies and all the top student people around you are calculating the flight speed of the plane in the movie?

In short, walking with excellent people is a promise we can give.

2. The core competitiveness of learning and thinking Excellence lies in talents and teaching and research system, which benefits from a perfect training system.

I just graduated from college. Can I stand on the podium and wave my pointer? Do my parents approve of me? Are the children obedient? For young people who have just stepped out of society, they are always a little timid about the future.

However, because of the professional teacher training team and curriculum design, with the help of the old teachers, the new employees can easily change from students to professionals by preparing lessons and attending classes collectively.

3. Simple and loving atmosphere

Learning while working, a simple and loving working atmosphere can make you devote yourself to education and "be a pure teacher". Everything else is handled by a strong support team.

In the past 14 anniversary, we held an open day to invite employees' families and children to feel the working atmosphere of the company. We also held various cultural activities, such as the 10,000-meter race, to make everyone feel comfortable and happy at work!

4. Higher education "black technology"

On 20 13, Xueersi Group officially changed its name to "Good Future", which is defined as a company that uses technology and the Internet to promote educational progress and realize the integration of traditional education and online education.

We never stop making progress. Here,