To tell the truth, you know nothing about the charm of Geely automobile.

Speaking of Geely automobile, you will find an interesting phenomenon. First, its sales have been leading, and more and more people buy Geely cars. First, many netizens spray Geely on the Internet, thinking that Geely sells well mainly because of good marketing. So, what kind of car company is Geely? Is Geely worth buying?

Before answering this question, you must first understand what Geely has done.

Are all three items of Geely excellent?

Let's talk about the three things that everyone cares about most.

Starting from the engine, Geely was broke at the beginning of its establishment, and had no technology or funds to develop the engine. Like most independent brands, it uses Toyota 8A series.

In 2003, the Toyota 8A series 1.3L engine MR479Q developed by Geely was officially launched.

In August 2006, China's first CVVT (Variable Valve Timing) engine JLG18 independently developed by Geely was put into production. This 1.8L? CVVT engine also represented the highest level of self-owned brand engine technology at that time, and was carried on its forward-looking models.

The turning point occurred after the acquisition of Volvo. Geely gradually applied Volvo's technology to the engine, and the performance level of the engine went further.

For example, the 2.0TD engine carried by Xingyue is a brand-new engine led by Volvo and jointly developed by Geely and Volvo. Its powerful performance accelerates the moon and the moon by 6.8 seconds. What is this concept? It takes about 65,438+00 seconds for Japanese CR-V, Qi Jun and RAV4 with the same price, and 9 seconds for Tuyue under the combination of DSG and TSI gold power. The performance of Xingyue can completely cross-benchmark BMW X4 and Mercedes-Benz GLC? The coupe has reached the acceleration performance of 500,000 first-class luxury cars.

In May of 20 18, Geely officially released the new energy power system "Zhiqing", covering four technical paths: pure electric technology, hybrid technology, alternative fuel and hydrogen fuel cell.

At present, Geely has seven engines. From five platforms, they are 1.4T for platform B, 1.5L and 1.8L for platform C, 1.8TD for platform E, 1.0TD for platform F and1for platform H. 1.0TD from platform F and 1.5T and 2.0T from platform H belong to Geely's third-generation "Zhiqing" series of engines, which are also the main engine series that Geely will carry at present and in the future.

So, what is the level of Geely engine that is in the same strain as Volvo technology?

In three ways. First of all, from our power performance at a glance, the power parameters of the three main engines of Geely's third-generation "educated youth" have achieved the benchmark, even surpassing the strength of the joint venture. 1.0T engine crushes Ford1.0t regardless of maximum power or maximum torque; Even if 1.5T plays against Honda Earth Dream series, it is not weak at all. The better the maximum torque parameter, the stronger the explosive force. In addition, Geely 1.5T engine can output the maximum torque at 1500r/min, which means that it takes 1700r/min to explode than Honda 1.5T, which also means faster throttle response and smaller turbine lag.

And the Geely 2.0TD engine. Facing the long-established Volkswagen EA888, the parameters of Geely 2.0T are more eye-catching, whether it is low power or high power. In fact, Xingyue has proved the powerful strength of this engine with a score of 6.8 seconds.

Followed by fuel consumption. The iron law of strong power and high fuel consumption is not established in front of Geely. With a number of black technology blessings, the fuel economy of most Geely products is comparable to that of Japanese products of the same level. For example, Binrui's comprehensive fuel consumption per 100 kilometers is as low as 5L, which is the same level as Honda Lingpai with the same 1.0T engine. Take Yue Bin for example. The comprehensive fuel consumption performance of 6. 1L is the same as that of Honda Binzhi.

Then there is the power adjustment. According to the driving habits and road conditions of China users, Geely has adjusted the power of the engine and gearbox to match the actual needs of consumers, so as to create a smarter and more knowledgeable China driving DNA. Taking Yue Bin as an example, this small SUV mainly highlights its acceleration performance, so Geely not only matched it with a seven-speed wet dual-clutch gearbox with a comprehensive transmission efficiency of 97%, but also achieved a zero acceleration performance of 7.9 seconds through more radical adjustment.

In terms of engine production, Geely has laid out nine production bases throughout the country, among which Yiwu Power Base, which is well known to the public, has invested as much as 7.5 billion yuan. It is planned to produce 120 engines annually, mainly producing 1.0TD, 1.5TD and 2.0TD new mid-range direct injection turbocharged engines. It can be said that Geely is second to none in China and even in the world in terms of engine capacity and manufacturing technology.

As for the gearbox, Geely tried to complete the technology accumulation through acquisition. In 2009, it acquired DSI Australia. Unfortunately, after DSI arrived in China, he was not acclimatized. 20 14 Geely transfers 90% shares of DSI project. But Geely also prepared two plans at that time. After the acquisition of Volvo, the 7DCT seven-speed wet dual-clutch gearbox was jointly developed with Volvo. At present, this gearbox has been installed in Lectra 0 1, Lectra 02, Borui GE and other models, and has been well received.

What level has Geely built a car?

As we all know, the most important thing to build a car is the platform, such as MQB of Volkswagen and TNGA of Toyota. One of the important reasons why Volkswagen can quickly open the SUV market and launch Ge Tan, Tan Yue, Tuyue, Tujia and Jetta VS5 in just two years is that the rapid production of the platform reduces the production difficulty, and manufacturers do not need to model a single model.

The same is true of the CMA architecture enjoyed by Geely and Volvo. In the past two years, Geely has successively launched LECK 0 1, LECK 02, LECK 03, Xingyue, followed by Preface Production Car, LECK 05 and so on. The pace and progress of production have been greatly improved, and it can quickly respond to market changes.

Another advantage of the platform is standardization. As we all know, TNGA is famous for its safety and performance. Its ultra-high active and passive safety and better fuel economy can be extended to every vehicle under the framework. Under the standardized production mode, it has been well passed down from Corolla to Lexus.

Similarly, under the advantages of Volvo's high security, light weight and maneuverability, Geely's CMA architecture based on Volvo also inherited the characteristics of Volvo. For example, LECK 02 and LECK 03 have driving pleasure comparable to Volvo XC40 and S60, for example, Xingyue and LECK 0 1 have super high active and passive safety performance.

Therefore, under the rapid and standardized production, coupled with Geely's strong cost control ability, Geely can easily build a joint venture product with a lower price range, even comparable to a luxury car, which is not available to most independent brands at present.

Modeling design: the leader of independent brands

In terms of styling design, Geely has made great contributions to China's automobile industry.

Before 20 15, even though the design of self-owned brand cars had made great progress, they still could not get rid of the traces of "reference", "imitation" and "patchwork". Until April of 20 15, Geely Borui, an epoch-making model in the development history of China automobile industry, appeared. Its arrival not only symbolizes that China brand has launched an all-round challenge to the joint venture in the B-class car market, but more importantly, it is forward-looking in design. The ripple palindrome logo of water droplets has started a wave of Chinese design, and its success has also made more and more domestic brands realize the importance of independent design.

The newly listed Geely Borui

20 16 Geely Job went on the market, and the shape of the center console inspired by the design of "West Lake Broken Bridge" once again made people shine. Not only that, the application of Job's large-area leather material and chrome trim, as well as the improvement of interior texture and workmanship details, have made car owners have a more comfortable driving experience than independent and joint venture brands of the same level.

Nowadays, the design of Xingyue, whether it is the coupe shape or the patchwork interior layout, is gradually improving in the traditional aesthetic direction and has formed its own unique design language.

What is even more admirable is Geely's foresight in personalized and futuristic design.

In the China market, Nissan, Bluebird and Sima took the lead in trying personalized design, which made the OEM realize that consumers needed a maverick car. However, Nissan was maverick from the user's needs, and secondly, "personalization" only stayed in appearance.

Geely Link brand, which has learned from experience, has achieved success on the road of personalization. At the end of last year, Chanlian 03 achieved monthly sales exceeding 6000 for three consecutive months. On the one hand, the design of the Lectra is not weird, but the split headlights, the Arctic LED daytime running lights and the integrated grille are very recognizable; On the other hand, Kelin integrates young people from modeling to marketing, so that personality and trend elements can be truly integrated into the bone marrow of the brand. It can be said that the success of Kling's design has great guiding significance for joint venture and independence.

There is also the Geely icon, which is Geely's imagination of the future car shape. What is rare is that Geely not only designed it, but also carried out mass production. From tradition to individuality to the future, Geely has made achievements in different fields. It is no exaggeration to say that in terms of design alone, it has been ahead of most brands.

You don't know Geely

If you think Geely is just a car company, you are wrong.

Geely is actually a forward-looking technology company.

Among them, Li Shufu, the founder, proposed for the first time that the era of traditional car companies fighting alone has passed, and more strategic alliances are needed to share the development cost of the next generation of car technology to counter the attack of the Internet car-making forces, which is also the driving force for him to "buy while buying" in overseas markets. In addition, Geely launched Cao Cao Travel as early as 20 15, which promoted the transformation and revolution of traditional car companies to mobile travel, making other domestic car companies far behind.

Basically, Geely is responsible for most areas of travel.

Volocopter, which is jointly invested with Daimler, is an electric flying taxi research and development company.

The invested Yudao Space-time Technology Company is responsible for satellite research and development.

In the field of online car rental, in addition to its own trip to Cao Cao, Geely also established a joint venture with Daimler to locate high-end travel.

In Li Shufu's words, Geely has formed a pattern of integration of heaven and earth.

How far can Geely go in the future?

On February 10, Geely and Volvo Cars announced that they would reorganize their business portfolios to promote deeper cooperation and more effective coordination in technology research and development, cost control and finance.

If the merger is successful, in terms of sales volume, taking 20 19 as an example, Geely+Volvo's sales volume reached 2,067,500 vehicles, only less than Daimler (2,623,000 vehicles worldwide), which ranked tenth in global automobile manufacturers' sales volume in 20 19. I believe that the current development trend of Geely, Volvo and Link is very good. By then, a global automobile group will really be born in China.

Li Shufu once said? "Geely Automobile will advance into the world's top ten respected automobile companies."

It seems that this dream will come true soon.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.