What is the current status of the public relations company industry in Chongqing?

The general situation of public relations companies in Chongqing: Since the concept of public relations was introduced into Chongqing, various types of companies have sprung up in the past 3-5 years. Many companies have popped up overnight, such as public relations consulting companies, cultural communication companies, and performing arts companies. Companies and media companies all seem to claim that they are professional public relations companies. I would like to ask, which public relations company in Chongqing can be called a public relations company in the true sense? Public relations strategy consulting, public communication, media relations, crisis management, investor relations, CEO image, corporate image management, etc. The content of each item is broad-minded, while local public relations companies are more focused on activities. At the execution level, that is, the usual event management level, perhaps a local company in Chongqing should be more appropriately called an event hosting company. In the eyes of industry insiders, the so-called highlights of truly planned activities are basically copying things from the coastal areas, or local companies imitate each other. I copy the ones from the coastal areas, you copy mine, and he copies yours. You, me, and others don’t have copyrights, and everyone thinks they have copyrights and is self-righteous in this chaotic situation. The coastal professional companies that really have copyrights have been developing rapidly during this period, and they have left us far behind. There is a comment from a practitioner that I think makes sense: "The best offline public relations in China are still companies such as Blue Label and Cigna Public Relations. Even if Beijing and Shanghai cannot sell ideas, they can sell resources. Chongqing cannot sell either. Creativity cannot sell resources, and the industry is relatively sluggish. The small exhibitions and press conferences organized by several secondary agents of China Southwest Automotive Industry and Technology Co., Ltd. are hosted by the so-called first-line public relations companies in Chongqing. They are nothing more than cold fireworks at the beginning and a period of passion. After the music, several models walked the catwalk, performing arts, etc. The real estate category was mainly Western style, Brazilian barbecue, New Buck takeout, foreign etiquette, mismatched static sculptures, and second- and third-tier stars were present." "Chongqing The social environment for the development of public relations companies is not mature enough. For example: 1. There is no concept of public relations in the minds of local enterprises; 2. There is a serious shortage of professional public relations talents; 3. There is a lack of public relations resources, backward concepts, and a lack of innovation awareness. The lack of a general environment will inevitably lead to the unprofessionalism of local public relations companies." Practicing companies denigrated each other and acted in their own way, which made the prospects of the industry even worse. In the end, when bidding was compared with creativity, the public relations company did not even have ideas for Party A. When comparing prices, the public relations company has no direct advantage over the material production company or the performing arts equipment rental company. It is unable to get up or down, and is in a situation that is neither embarrassing nor embarrassing. Perhaps, the current situation and development of the industry can also be seen from the company size. How many so-called public relations companies in Chongqing have more than 20 people? More than 95% of them are still small companies with 5-15 people. When Party A's customers have activities, they usually select several companies to bid. After the results are synthesized and kneaded into a plan framework, each company is then asked to compete on price based on this. Why? Many of them are due to the limitations of the general level of public relations companies, which are not yet able to firmly attract and grasp customers with enough professionalism. The plans between industries are basically the same and lack new ideas. Of course, this does not mean that local public relations companies are useless. "Existence is reasonable." Everyone has their own way of survival. As the payer, Party A always has a sharp eye. On-site pitches, company inspections, and case analysis are all indispensable. , every case that every public relations company does, I believe it is done by strength, not by words! Perhaps it is time for local companies to work hard on their internal skills, strengthen their strategic skills, enhance their awareness of innovation, and work together to create a harmonious and healthy environment for the Chongqing public relations industry.

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