Cake shop business plan

Model essay on cake shop business plan

In the rapidly developing society, business plan is becoming more and more important to people. Business plan is an all-round project plan. When you draw up a business plan, you have no idea at all? The following is a model paper of the cake shop business plan that I have carefully arranged, for reference only, and I hope it will help everyone.

Business Plan of Cake Shop 1 I. Overview of Cake Shop

1. Our restaurant belongs to the catering service industry and is named "Maggie Afternoon Tea". It is a sole proprietorship enterprise. Mainly provide people with cakes, bread, ice cream and drinks and other desserts.

2. Our store will open in Community Trade Street. At the beginning, it was a mid-range cake shop, and in the future, it will gradually develop into cake chain stores such as Anderson and Chaoyangfang.

Our store needs 90,000 to 50,000 venture capital.

Second, the business objectives

1. Because it is located in the business street, its customers are relatively rich, but there are also many competitors. In particular, our store has just opened. If we want to open the market, we must work hard on service quality and product quality, further expand the business scope and meet the different needs of consumers. The short-term goal is to gain a foothold in the commercial street and recover the funds in 1 year. The long-term goal is to gradually develop into a cake chain company with strong economic strength and a certain market share, and to break through a world among many cake brands and become a well-known brand in the cake market.

Third, the market analysis

1. customers: the target customers of our store are: ordinary consumers who go shopping and entertainment in the business street, accounting for about 50%; Students, store employees and community residents around the school account for about 50%. The number of tourists is sufficient and the consumption level is low.

2. Competitors: The survey results show that there are many domestic brand cake shops, and there are many chain cake shops in Fuzhou alone, such as Anderson, Chaoyangfang, Hongye and Angel. So there is a lot of competition.

Fourth, business plan.

1. Go to several cake shops around to "inquire about information" and find out the cost and price of different kinds and sizes of cakes. Understand the business philosophy and "tricks" of all kinds of cake shops.

2. After the opening fund was raised, we began to "dig corners" in major cake shops. You can't dig "blatantly". When there are few people in the shop, you should sneak over and discuss with the master in the shop. It is very important to hire a pastry chef and open a cake shop chef, which should be carefully considered.

It is understood that a set of consumption rate has been found: "Customers will never have the cheapest price. You can drop a few dollars today, and tomorrow there may be competitors grabbing orders with you at a lower price. " From this, I realized a certain competitive strategy in the product market: "Price reduction promotion is not a long-term business strategy. Only by making the best cakes with the best materials can we attract customers and retain them. "

4, the cake shop is mainly for the public, so the price will not be too high, which is a low price.

Some advertising leaflets can be printed and distributed in the form of coupons to achieve the effect of advertising.

6. Cake shops can specially open up leisure areas and set up many chairs with unique shapes. Customers can buy some snacks and sit in the cake shop and taste them slowly, which further strengthens the leisure function of the cake shop.

With the development of the times, the improvement of people's economic income and the change of consumption concept, not only are there more and more kinds of food, but also the product structure is developing in the direction of flavor, nutrition, enjoyment and even functionality. The cake market has also gradually expanded and penetrated into consumers' daily lives. With the gradual development of the cake market, the increasing number of consumers and the continuous introduction of new varieties, under this circumstance, our Sweetheart Cake Co., Ltd. came into being.

company profile

Our Sweetheart Cake Co., Ltd. was established next to Gui Huayuan on xx, xx, 20xx. Specialty store, an independent online shop, deals in bakery products such as cakes and bread. The website is xx.

The company is also mainly engaged in the production, production and sales of all kinds of western pastry and Chinese pastry, as well as the sales of hot and cold drinks. Among baked goods, bread, biscuits, instant noodles and other foods have become one of people's main diets, especially young people who work in offices. They are unwilling to speed up the pace of life and are the main consumer groups. Therefore, safety and hygiene are the most basic and must be guaranteed.

market analysis

According to food ingredient company Danisco, a recent study in Finland found that women aged 20-49 and men aged 30-49 are the biggest consumers of biscuits.

Baked foods mainly include bread, biscuits, cakes and convenience foods. Its main raw materials are cereals and rice flour products. No matter in the west or the east, baked goods have become one of the indispensable foods in our staple food, especially breakfast food and lunch convenience food.

Entrepreneurial advantage

Own advantages

A, college students are often full of hope for the future, with young blood, full of vigor, and the spirit of "newborn calves are not afraid of tigers". These are all qualities that an entrepreneur should have.

B, college students have learned a lot of theoretical things at school, and have a higher level of knowledge and skill advantages. The importance of knowledge is self-evident, and "intelligence for capital" is the characteristic and the only way for college students to start a business.

C, college students belong to the younger generation, are sensitive to fashion, can always walk in the forefront of fashion, and are suitable for this kind of project.

Policy advantage

In recent years, in order to support college students' entrepreneurship, governments at all levels have introduced many preferential policies, involving financing, business opening, taxation, entrepreneurship training, entrepreneurship guidance and many other aspects. According to the relevant regulations of the state and municipal government, fresh college graduates in various regions can enjoy four preferential policies, including free risk assessment, free policy training, free loan guarantee and partial tax reduction and exemption, including:

For college graduates (including junior college students, undergraduates and graduate students) who are engaged in self-employment, the registration fee for self-employment, the management fee for self-employment, and the cost of demonstration texts of economic contracts are exempted. Within one year from the date of business approval. In addition, informal enterprises can be exempted from tax for three years as long as they are registered in the streets of their districts and counties.

College students who start their own businesses can apply for a loan guarantee of up to 654.38+10,000 yuan from the bank and enjoy a loan discount.

Capital investment analysis

Source of funds-secured loan

With the guarantee of parents, relatives and colleagues, you can get about 654.38 million yuan of secured loans from financial institutions such as Industrial and Commercial Bank of China and China Construction Bank, and get venture capital quickly.

Early investment and return on capital

The storefront area is 120 square meters, with complete machinery and equipment. The store needs 3 ~ 4 clerks, and the salary of employees accounts for about 10% of the investment. Leave 2000 yuan for normal operation and circulation.

The rest of the investment is used to buy goods.

The specific expenses are arranged as follows:

Store rent: 6500 yuan/month

Equipment input: a number of cake display cabinets, fermentation boxes, ovens, mixers, refrigerators, cake molds, flower arranging appliances, fresh-keeping refrigerated display cabinets, dough mixer, etc.

Ingredients: flour, eggs, sugar, cream and essence, food coloring and sodium cyclamate (available in shops selling food additives).

Water and electricity communication fee

Internet access fees:

Electricity bill

Wages of workers:

Promotion cost: In the early stage, due to limited funds, we did not plan TV advertisements. So use cheap and exquisite leaflets and word-of-mouth effect for publicity.

The cost is about 50 thousand.

The one-time investment is about 70,000-90,000.

Monthly fee

The profit is about 30% (online inquiry, authenticity to be determined)

Related procedures:

First of all, you should go to the epidemic prevention station to get a health certificate, and everyone involved in the operation should have it. Then you have to go to the health supervision station to go through the formalities of the relevant health permit, then go to Ann's instructions to get the permit, and then prepare the materials.

Get a business license from the industrial and commercial office and go through the relevant formalities, and then go through the local tax registration certificate with the industrial and commercial license from the local tax bureau. Then you can start a business. You can also apply for health certificate and hygiene license first, and then go through other relevant licensing procedures within 1 month.

Shop planning

1. Address selection: near Gui Huayuan.

2. Internal structure and function

Four areas: finished product area, production area and service area.

A. Finished product area: mainly products made by us, which customers can take away at any time.

B production area: making all kinds of bread, cakes and other finished products, making and packaging birthday cakes selected by customers.

C. Service area: We will set up a suggestion box here to record the valuable opinions put forward by customers at any time and summarize them regularly.

D. Leisure area: provide some customers with a rest place and wireless network.

Target market positioning: consumers, used for breakfast, convenient lunch or snacks, birthdays and leisure.

marketing mix

1, product

Cake, bread, biscuits, cakes, Chinese cakes, Mid-Autumn moon cakes, milk tea, cold drinks, hot drinks, etc.

2. Price

Cost+equipment depreciation (average life method)+profit

3. Channel

Look for the best and fixed source of materials in the market.

Step 4 promote

1. Advertising: Because of limited funds, we don't use expensive TV media, expand our popularity and reputation through cheap goods and excellent services, and make all our customers become "living advertisements" through word-of-mouth effect! Of course, newspapers with good reputation can also be used for publicity, which not only saves costs, but also expands the scope.

2. Regular activities, holiday promotions, discounts and concessions (members give concessions according to consumption points)

3. When new products are introduced, limited edition of free goods,

4, telephone or online ordering, door-to-door delivery (free delivery within a certain range)

5. Carry out breakfast ordering business and publicize the distribution of nutritious breakfast to customers in the community.

6. In hot summer, ice porridge and shaved ice, which are very popular at present, will be launched in the season.

7. Establish a member information book: record member information. On the birthday, members can get a free gift with their ID cards and membership cards.

8. Visit some exquisite dolls or other gadgets and other gifts in the shop window. Suitable for children, couples and other customers.

9. Our online shop can customize birthday cakes and order bread and other products. (If the amount exceeds 100 yuan, it can be delivered)

10. Two lucky customers are randomly selected every day to give the above small gifts.

Store environment

1. The interior design is mainly generous and concise.

2. Play some elegant songs occasionally.

3. The design of leisure area is based on comfort. There are some magazines or newspapers on the table in the leisure area, so that customers won't get bored.

The walls of shops are mainly made of glass with curtains.

Company/enterprise culture

1, brand culture

Because of the different living habits and cultural backgrounds of different nationalities and regions, food also has its regional particularity. We should establish our own brand culture through continuous efforts. Our shop and cake shop are leisure and integrated. Make your own style of food.

2. Organizational culture

In order to achieve the goal of long-term management, it is necessary to build organizational culture. The product or service culture of the organization, the behavior culture of the organization and employees, and the mechanism and system culture of the organization are integrated into a set of values that effectively guide and constrain the overall behavior, employee behavior and organizational style of the organization. The construction of organizational culture is a dynamic development and continuous learning process. Strengthening the organizational culture with * * * as the core requires organizations to always clarify their business philosophy, cultivate organizational spirit, enhance cohesion, and shape a good organizational image, especially to build a "customer-centered" organizational culture to provide sustainable support for sales.

team building

Job design and responsibilities

1, store manager-entrepreneurs manage finance and make decisions; Buy goods; Responsible for cashier and service area; Manage online stores.

2. Shop assistants (4): shopping guide in the finished product area (helping customers choose birthday cakes), cake maker, cold (hot) drinker and cashier.

(The shop assistant is wearing a uniform. )

The management team does not need strict leaders and subordinates. The relationship between shop assistants and store managers can be like friends, but they should be serious when they are serious. In this regard, store managers need to strive to build a harmonious working environment, which is more conducive to the improvement of employees' work efficiency.

Business objectives

Set goals according to different periods. Strive to achieve the goal.

You can also take last month's sales as the target and try to break through the target.

Key risk issues and assumptions

1, which is risky.

The market competition is fierce and there are also relatively successful brands. The newly opened store xxx cake shop, the market acceptance is difficult to predict. Moreover, the product has a strong sense of the times, so it is difficult to grasp the fashion trend. The characteristic management of xxx cake shop is avant-garde, lacking practical experience and reference, and the effect is difficult to predict.

Step 2: Countermeasures

Grasp the fashion trend, innovate constantly, keep up with the pace of young people, and speed up the frequency of commodity renewal. Efforts should be made to improve corporate culture. In view of the rational and personalized consumer demand of customers, through market segmentation, we can improve quality, clarify business scope and enhance competitiveness. Providing personalized service can greatly increase the added value of products. Provide corresponding products and services according to different consumer needs, regard each consumer as a market segment, and produce goods according to the individual needs of consumers. At the same time, according to different customer characteristics, such as age, gender, personality, preferences and so on. , we can provide customers with targeted purchase suggestions.

Competitive analysis

There are many brands in the market, such as Caidiexuan, Holiland, Crown and other small private shops. For the honey baking, which has just entered the market and has not yet formed, it is very weak compared with others.

For many consumers, brand has become a habit, and a series of measures must be taken to attract them, so that the sweetheart cake shop can enter the hearts of consumers.

abstract

1. In the food industry, we must pay attention to hygiene, so that customers can buy and eat with confidence.

The competition in the cake industry is also fierce. Perhaps the most attractive thing for customers is the taste of the cake. We should insist on making the highest quality cakes with the best materials.

In terms of publicity, distributing leaflets may let consumers know the existence of such a cake shop. Many consumers often don't change their tastes because of a little discount. The key is to turn them into customers. In this way, we need many ways to attract them and let them into our store, and then we have succeeded more than half.

When the business is successful, you can expand the shops and leisure areas to attract more customers.

Many consumers have many questions about how to deal with the expired food in the cake shop. Every time we make an appropriate amount (based on the average weekly sales), expired food will be thrown away. Let consumers rest assured.

It may be easy to run a cake shop, but it is not so easy to succeed. There is a big difference between thinking about it and doing it, but no matter what difficulties you face, don't back down and calmly deal with them, and you will make your own brand one day.

7. The exit of new products is also an important part. We should keep pace with the times and speed up the frequency of product updates. Strive to be at the forefront.

8. The collection and processing of information can not be ignored. Pay attention to market conditions and information related to yourself, and make timely decisions.

9. Keep a good relationship with raw material suppliers to ensure that there will be no material problems.

Cake Shop Business Plan 3 1, Introduction, Enterprise Introduction:

(1) Project Description: We plan to engage in small enterprises in the bread industry. Name: xx. Enterprises belong to the trade industry with small investment, low threshold, wide consumer groups and fast recovery cost. At present, its life cycle is still in the primary stage.

(2) Main products: The products operated by this enterprise are mainly breakfast bread, snacks and various exquisite western-style cakes.

(3) Purpose of the project: At the initial stage, the students of Jiangxi Normal University and the surrounding residents are the main customer groups, and the market operation is the mainstay, so as to attract more customers with better products and services.

Second, product and service creation:

(1) Sales target:

Tourist source: our target customers are: general consumers who go shopping and entertainment in the business street, accounting for about 50%; Students, store employees and community residents around the school account for about 50%. The number of tourists is sufficient and the consumption level is low.

(2) Features and types of products:

This product is exquisite and beautiful, tastes good and sells well. And can comply with people's pursuit of health and green, develop and innovate some healthy products such as germ bread, brown rice bread, weight-loss bread, sugar-free bread and so on. People have a full stomach without worrying about some health problems. The products are mainly breakfast bread and various western-style cakes, and milk tea and ice cream with various tastes, unique tastes and healthy characteristics are added.

(3)

1, pursuing health and innovation, not sticking to the ready-made inherent design concept.

Our cake shop has a large storefront, so we can put some teahouses. If we sell them now, it will attract many customers.

(3) service plan:

1, adhere to the people-oriented, advocate family and individuality.

2, adhere to the safety first, strict material selection, strict production technology.

3. Convenient. When designing services, we should actively adapt to the market and customers. Many people buy cakes because they are quick and convenient, so we must carry out this theme when designing services.

4, respect, the clerk shows respect and warm welcome to the customer, the guest will pay attention to himself, then he will trust the store more and there will be more repeat customers.

5, innovation, in the case of customers' higher and more diversified needs and expectations, the service must constantly adapt to continuous innovation and conceive new services, in order to be eliminated, in a favorable position, and bring economic benefits to the cake shop.

(4) Additional products:

This enterprise not only manages cakes, but also integrates other products, such as milk tea and ice cream. For some consumers, drinking milk tea and chatting with friends in a leisurely, quiet and comfortable environment is a pleasant enjoyment.

Third, the project strategy:

(a), enterprise objectives:

1, the first year: mainly to accumulate entrepreneurial experience, lay a solid foundation and gain a firm foothold in the market.

2. In the second year, the main goal is to expand stores, expand products and attract more customers to spend.

The main goal in the fifth year is to occupy more market share and try to open two branches.

(2) SWOT analysis of the project:

1, advantage analysis:

(1). At present, the decoration of cake shops on the market is simple, giving people the feeling of uncleanness, while ours is large and beautifully decorated, giving people the feeling of relaxation and freedom.

(2) At present, all cake shops in the market have limited varieties, average taste, high price and no innovation in product development. However, the company's cakes are exquisite in style, diverse in taste and reasonable in price, and the products are constantly improved and innovated.

(3) The in-store sales and take-away service of this enterprise can attract more consumers to a certain extent.

2. Analysis of disadvantages:

(1). During the opening of the new store, consumers didn't know much about its basic situation, such as taste, which affected sales to some extent.

(2) Product innovation is not accepted by consumers who are keen on traditional cakes.

3. Opportunity analysis:

(1), the market is far from saturated, with a large profit margin and a large number of pastry consumers, and the market prospect is broad. At present, the strength and quantity of competitors in the market are limited.

(2) Good taste, serious service attitude and professional operation level have established a good reputation among peers.

(3) Although the business area is limited, there is an indoor environment that can leave a good impression on consumers.

(4) The products are rich in variety, unique in taste and have certain competitive advantages.

4. Threat analysis:

(1), competitors have their fixed consumer groups, and will never be willing to reduce their market share, and will take corresponding measures.

(2) With the increasing variety and quantity of various commodities, consumers have more and more choices, and the competition is getting stronger and stronger.

(3) Cake is a high-fat and high-calorie product, and the current trend of losing weight makes it more difficult to expand sales.

(3), media plan:

1, regularly launch corporate activities or consumer DIY activities.

2. Poster promotion: mix some products with drinks, change their names and distribute leaflets.

3. Establish your own website through online publicity, and have your own set of online contact and publicity methods.

4. Interpersonal publicity; You can ask your classmates and friends at school to help promote it. Word-of-mouth publicity is sometimes more trustworthy than other publicity methods.

Fourth, marketing strategy.

(1) product strategy:

1, product complex management, not only a single product such as cake, but also leisure drinks such as coffee and milk tea, which are very popular among consumers.

2. Compared with other cake shops, introduce some cakes with higher nutritional value, less fat content and less protein.

3. Introduce different products for different consumers.

4. Pay more attention to the quality of this intangible product, and provide on-site service for consumers who have a desire to consume but are unwilling to buy it themselves.

5, the product pays attention to packaging, giving consumers a good enjoyment.

(2) Price strategy:

1, according to the consumer's spending power, as well as the types of products, set a reasonable price.

2. Set a relatively low price compared with competitors.

(3) Promotion strategy:

Our store needs to take advantage of the vast and profitable cake market to rapidly expand the scope of services, thereby increasing the market share, and finally firmly occupy the school cake market from small to large. In order to achieve this goal, the action plan is:

1. Pay attention to the cultivation of service attitude and try our best to improve service quality.

2. Constantly innovate products, improve and increase the types of cakes to meet the tastes and needs of different consumers.

3, constantly strengthen product promotion, enhance students' loyalty to products, and strive to tap the potential customer base.

4. Carry out product promotion activities in time,

5. Add a suggestion book to the store. Students can fill in suggestions or opinions directly.

6. Increase takeout, accept orders from consumers, and then provide on-site service.

7, membership system, for frequent customers to handle consumption points card.

Verb (abbreviation of verb) financial analysis;

(1) Capital requirements:

Start-up assets: about 95,000 yuan.

Equipment investment:

1, the rent is 5000 yuan.

2. The facade decoration is about 2,000 yuan (including storefront decoration and light boxes).

3. The investment in shelving and selling Taiwan is about10.5 million yuan.

4. Employees (2 employees) need 500 yuan for uniform clothing.

5. The maximum investment of machinery and equipment: 80,000 yuan (including the complete set of utensils for making cakes). First purchase: raw materials such as flour and cream, about 6000 yuan.

Monthly sales (average): 2 1000 yuan. According to experts' assessment, the monthly sales of such a small cake shop can reach 2 1 1,000 yuan after the operation is on the right track.

Monthly expenditure: 14033 yuan. Rent: the best location is in densely populated residential areas, community commercial streets, and lots close to children (such as kindergartens or playgrounds), about 5,000 yuan.

Commodity cost: about 30%, about 5000 yuan. Salary of personnel: a small shop with 10 square meter needs 1 cake master, 1 waiter, and the salary is 2000 yuan.

Miscellaneous expenses such as water and electricity: depreciation expense of equipment in 700 yuan: calculated in 5 years, monthly profit 1.333 yuan: about 6967 yuan. According to this estimate, the investment can be recovered in about one year.

(2) revenue forecast:

The daily sales volume is 65,438+0,000 yuan, and 300 yuan has extra products every day.

The annual sales volume is 20. 1 ten thousand.

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