What industry does FMCG belong to?

Question 1: What is the fast moving consumer goods industry? Fast-moving consumer goods refer to those consumer goods that have a short service life and are consumed quickly. The fast moving consumer goods industry is mainly divided into four sub-sectors:

1. Personal care products industry, including oral care products, hair care products, personal cleaning products, cosmetics, paper towels, shoe care products and shaving products. Composition; 2. Home care products industry, which consists of fabric cleaning products mainly laundry soap and synthetic detergents, as well as dishware cleaners, floor cleaners, toilet cleaners, air fresheners, insecticides, and mosquito repellents and polishing agents, household cleaners and other industries; 3. Branded packaged food and beverage industry, consisting of health drinks, soft drinks, baked goods, chocolate, ice cream, coffee, meat, vegetable and fruit processed products, dairy products, bottled water and branded products It consists of rice, flour, sugar and other industries; 4. Tobacco and alcohol industry.

Question 2: What does fast-moving consumer goods belong to? The definition of fast-moving consumer goods includes packaged food, personal hygiene products, tobacco, alcohol and beverages. They are called fast because they are first and foremost daily necessities. They rely on consumers’ high-frequency and repeated use and consumption to achieve profits and realize value through large-scale market volumes. Typical fast-moving consumer goods include daily chemical products, Food, beverages, tobacco, etc.; over-the-counter (OTC) drugs in medicines can usually be classified into this category.

Unique attributes:

① Short product turnover cycle; ② Short and wide access to the market; ③ Vivid market, set up outdoor advertising in areas with large flow of people and high quality Brands are used to advertise product images, and on-site demonstrations, promotions, discount sales and other activities are carried out in stores; ④ It is generally a sales organization form of a branch or agent system, with warehouses set up in the areas under the jurisdiction of the branch; ⑤ The focus of after-sales service is mainly reflected in Prompt feedback and effective handling of customer complaints. Compared with other types of consumer goods, the purchasing decisions and purchasing processes of fast-moving consumer goods are significantly different. Fast-moving consumer goods are impulse purchases. Impromptu purchase decisions are not sensitive to the suggestions of many people around them. They depend on personal preferences. There is no need to compare similar products. The appearance/packaging, advertising promotions, prices, points of sale, etc. of the product have an important impact on sales. plays an important role. Therefore, fast-moving consumer goods have three basic characteristics, namely: ① Convenience: consumers can habitually buy nearby; ② Visual products: consumers are easily affected by the atmosphere of the store when purchasing; ③ Brand loyalty is not high: consumption It is easy for consumers to switch between different brands among similar products; these characteristics determine consumers’ purchasing habits for fast-moving consumer goods: simple, fast, impulsive, and emotional. Fast-moving consumer goods are now a very active segment in business and industry. First of all, everyone must understand this issue conceptually. The earliest fast-moving consumer goods did not start with food, but started with toiletries. However, due to the layout of stores, such products began to be sold closer together. Under such conditions, the concept of fast-moving consumer goods extended to food. So far, the Chinese regard food and toiletries as fast-moving consumer goods. of. Judging from our current statistics, the sales of food and toiletries in Shanghai account for approximately 67%-70% of the total sales of chain stores. They develop business in hypermarkets, supermarkets, convenience stores and some major chain stores. After consumption, what changes will happen to these chain businesses in the future may be an issue that everyone needs to pay close attention to.

Fast moving consumer goods classification:

1. Personal care products industry, including oral care products, hair care products, personal cleaning products, cosmetics, paper towels, shoe care products and shaving products, etc. Industry composition; 2. Home care products industry, which consists of fabric cleaning products mainly laundry soaps and synthetic detergents, as well as dishware cleaners, floor cleaners, toilet cleaners, air fresheners, insecticides, mosquito repellents 3. Brand packaged food and beverage industry, consisting of health drinks, soft drinks, baked goods, chocolate, ice cream, coffee, processed meat, vegetable and fruit products, dairy products, bottled water and Branded rice, flour, sugar and other industries; 4. Tobacco and alcohol industry.

Question 3: FMCG Industry The FMCG industry is mainly divided into four sub-industries: First, it is the personal care products industry, which consists of oral care products, hair care products, personal cleaning products, cosmetics, paper towels, It consists of industries such as condoms, shoe care products and shaving products; secondly, it is the home care products industry, which consists of fabric cleaning products mainly laundry soap and synthetic detergents, as well as dishware cleaners, floor cleaners and toilet cleaners. , air fresheners, insecticides, mosquito repellents and polishing agents, mainly household cleaners and other industries; third, it is the brand packaged food and beverage industry, consisting of health drinks, soft drinks, baked goods, chocolate, ice cream, coffee , meat, vegetable and fruit processed products, dairy products, bottled water and branded rice, flour, sugar and other industries; fourth, it is the tobacco and alcohol industry, items that can be quickly digested.

Question 4: What are the advantages of the FMCG industry? According to Greenfield America, the advantages of the FMCG industry are mainly divided into four points:

1. The industry is mature, the consumer groups are wide, and the market potential is huge;

2. The demand is strong, and the United States The overall per capita consumption of disposable paper products is 22.5 kilograms, 1.24 times that of China’s consumption;

3. Low threshold, low costs, fast capital recovery, and high relative profits;

4 . The products are diversified, updated quickly, frequently used, and closer to life.

Question 5: What is the fast moving consumer goods industry? Fast Moving Consumer Goods Industry Overview Fast Moving Consumer Goods (FMCG) is a highly competitive product in our current market, such as liquor, milk, wine, edible oil, cigarettes, instant noodles, beverages, packaged water, biscuits, etc. For many people, compared to durable consumer goods, real estate and health care market products, FMCG is a unique, relatively complete and characteristic field. Its marketing, its channels, its advertising and public relations all present different aspects. feature. It is not only the sum of a category of products, but also the sum of a marketing and communication method. FMCG is the abbreviation of Fast Moving Consumer Goods, which refers to consumer goods that have a short service life and are consumed quickly. A new name is PMCG (PackagedMassConsumptionGoods), which puts more emphasis on the impact of packaging, branding and popularity on this category. The most easily understood definitions include packaged food, personal hygiene products, tobacco and alcohol and beverages. They are called fast because they are first and foremost daily necessities. They rely on consumers' high-frequency and repeated use and consumption and the realization of profits and value through large-scale market volume. Fast-moving consumer goods have their own unique attributes: ① The product turnover cycle is short; ② The access to the market is short and wide; ③ The market is vivid, and outdoor billboards are set up in areas with large flow of people and high grades to advertise product images, and on-site advertising is carried out in stores Demonstrations, promotions, discount sales and other activities; ④ It is generally a sales organization form of branch or agent system, with warehouses set up in the areas under the jurisdiction of the branch; ⑤ The focus of after-sales service is mainly reflected in the rapid feedback and effective handling of customer complaints. Compared with other types of consumer goods, the purchasing decisions and purchasing processes of fast moving consumer goods are significantly different. Fast-moving consumer goods are impulse purchase products. Impromptu purchasing decisions are not sensitive to the suggestions of many people around them. They depend on personal preferences. There is no need to compare similar products. The appearance/packaging, advertising promotions, prices, points of sale, etc. of the product have an impact on sales. plays an important role. Therefore, fast moving consumer goods have three basic characteristics, namely: ① Convenience: consumers can habitually buy nearby ② Visual products: consumers are easily affected by the atmosphere of the store when purchasing ③ Brand loyalty is not high: consumers are very It is easy to switch between different brands among similar products. These characteristics determine consumers’ purchasing habits for fast moving consumer goods: simple, fast, impulsive, and emotional. ●Big market potential and fierce competition In China, there is huge development potential in the fast-moving consumer goods market. This type of product industry has low entry barriers, low costs, and fast capital recovery. Therefore, the products on the market are like crucian carp crossing the river, and each has occupied a certain market share. ●It has become an inevitable trend for product concept to enhance the brand. Brand awareness is a very important factor for sales. For durable consumer goods, consumers are not very sensitive to fast-moving consumer goods, products are highly replaceable, and product quality is easy to be directly felt and judged by sellers, and it is decisive for consumers' secondary purchasing behavior and loyalty. influence.

For example, in the purchase of shampoo, consumers often purchase and use different products and brands at the same time, becoming more and more fond of the new and hating the old, and becoming more and more elusive in subtleties. Unlike IT or electronic products, which can be continuously upgraded to new technologies, add new functions, and provide real changes, fast-moving consumer goods often lack essential product changes in terms of products. Therefore, the lasting power of a brand is actually characterized by the continuous introduction of new ideas. In short, fast moving consumer goods is the beginning of modern marketing theory. It is a classic chapter that shows the most powerful skills in marketing management and communication. Use a formula to summarize the industry, that is

Question 6: What are fast moving consumer goods and their definition, characteristics, and industry standard classification? FMCG is an internationally accepted name and is used all over the world. A small number of them are called PMCG ( Packaged Mass Consumption Goods), as the name suggests, products are packaged into individual small units for sale, with more emphasis on the impact of packaging, branding and popularity on this category. The most easily understood definitions include packaged food, personal hygiene products, tobacco and alcohol and beverages. They are called fast because they are first and foremost daily necessities. They rely on consumers' high-frequency and repeated use and consumption to achieve profits and realize value through large-scale market volume. Typical fast-moving consumer goods include daily chemical products, Food and beverages, tobacco, etc.; over-the-counter drugs (OTC) in medicines can usually be classified into this category. In addition, with the segmentation of the industry, small household appliances and consumer electronics in durable consumer goods are also automatically classified into fast-moving consumer goods. Some people say that mobile phones have actually become fast-moving consumer goods. These two types of companies have recruited a large number of people from the traditional fast-moving consumer goods industry to promote them, and their market operation methods are basically the same as fast-moving consumer goods. 2. Characteristics of fast-moving consumer goods Fast-moving consumer goods = basic industry principles + attention to more details + innovative product concepts + necessary advertising investment + long-term brand maintenance Fast-moving consumer goods have three basic characteristics, namely: ① Convenience: consumers can Habitually buy nearby ②Visual products: consumers are easily affected by the atmosphere of the store when purchasing ③Brand loyalty is not high: consumers easily switch to different brands among similar products. These characteristics determine consumers’ attitude toward fast-moving consumer goods. My buying habits are: simple, quick, impulsive and emotional. Brand awareness is a very important factor in sales. For durable consumer goods, consumers are not very sensitive to fast-moving consumer goods, products are highly replaceable, and product quality is easy to be directly felt and judged by sellers, and it is decisive for consumers' secondary purchasing behavior and loyalty. influence. For example, in the purchase of shampoo, consumers often purchase and use different products and brands at the same time, becoming more and more fond of the new and hating the old, and becoming more and more unpredictable in subtleties. Fast moving consumer goods are not like IT or electronic products that can be continuously upgraded to new technologies, add new functions, and provide real changes. In terms of products, they often lack essential product changes. Therefore, the lasting power of a brand is actually characterized by the continuous introduction of new ideas. In short, fast moving consumer goods is the beginning of modern marketing theory. It is a classic chapter that shows the most powerful skills in marketing management and communication. Use a formula to summarize the industry, that is: fast moving consumer goods = basic industry principles + more attention to detail + innovative product concepts + necessary advertising investment + long-term brand maintenance 3. Standard classification of fast moving consumer goods industry International standard industry The classification will divide the fast-moving consumer goods industry into fast-moving consumer goods manufacturing and distribution industries. The fast-moving consumer goods manufacturing industry is divided into four sub-sectors. In this way, the fast-moving consumer goods industry is composed of five sub-sectors: ① Personal care products industry. It is composed of industries such as cosmetics, oral care products, hair care products, personal cleaning products, paper towels, shoe care products and shaving products; ② Household care products industry. Fabric cleaning products based on laundry soaps and synthetic detergents and household cleaners based on dishware cleaners, floor cleaners, toilet cleaners, air fresheners, insecticides, mosquito repellents and polishes It is composed of other industries; ③Brand packaging food and beverage industry. It is composed of industries such as food, beverages, health drinks, soft drinks, baked goods, chocolate, ice cream, coffee, meat, vegetable and fruit processed products, dairy products, bottled water, and branded rice noodles and sugar; ④ Tobacco and alcohol industry. It consists of cigarettes, Chinese liquor, alcoholic products, wine, foreign liquor, etc. ⑤Pass industry.

It is composed of modern retail industry, traditional retail industry, wholesalers, dealers, agents, and fast food chain stores. 4. Typical fast-moving consumer goods companies ① Personal care products: Procter & Gamble, Johnson & Johnson, Unilever, L'Oreal, Henkel, Avon, Amway, Silk Power Group, Longrich, etc. ② Home care products. Food and beverage packaging for ③ brands such as Naisi, Liby, and Blue Moon. Nestlé, Coca-Cola, PepsiCo, Kraft, Danone, Mars, Wahaha, Bright, Mengniu, Yili, Huiyuan Juice, Master Kong, Uni-President, Yashili, Guanshengyuan, etc. ④ Tobacco and alcohol industry Wuliangye, Tsingtao Beer, Heineken, Carlsberg, etc. ⑤ Channels Industry. Retail: Wal-Mart, C4, Trust-Mart, China Resources Vanguard, etc. Wholesale: distributors, agents, etc. of various fast moving consumer goods products... >>

Question 7: How is the fast moving consumer goods industry developing? The characteristics of the fast moving consumer goods industry include high frequency of consumption, short usage time, a wide range of consumer groups, high requirements for convenience of consumption, many and complex sales channels, and the coexistence of traditional and emerging formats. Moreover, industry concentration is gradually increasing, making competition more difficult. Fast-moving consumer goods are impulse purchases. Impromptu purchase decisions are not sensitive to the suggestions of many people around them. They depend on personal preferences. There is no need to compare similar products. The appearance/packaging, advertising promotions, prices, points of sale, etc. of the product have an important impact on sales. plays an important role. The main factors affecting the success of competition are: 1. Approaching consumers through a distribution network with high coverage and coexistence of multiple channels to achieve high distribution rate; 2. Reasonable distribution model and effective channel control and management; 3. With A powerful marketing function-oriented marketing organization achieves effective collaboration between marketing and sales; 4. Improvement of brand awareness and marketing efficiency and correct market expansion strategies. The development status of the domestic fast-moving consumer goods market. With the integration of the world economy and the further development of the Chinese economy, more foreign fast-moving consumer goods companies have entered China. At the same time, domestic manufacturers are also gradually rising, and market competition is becoming increasingly fierce. This competition is not only reflected in The intensive publicity campaign for final consumers is also reflected in the competition for access. Foreign brands are gradually increasing their investment in the country, and the living space of domestic brands is being squeezed. The share occupied by modern channels is growing day by day, while traditional channels are shrinking. Manufacturers are competing more fiercely for cities, and at the same time they are constantly extending to cities and villages. Retailers' own brands have increased, although their current share is still very small. Consumers have more choices and less loyalty to brands/retail stores. Consumers are increasingly influenced by retail terminal market activities. Manufacturers and retailers are beginning to focus on investing in consumer research.

Question 8: What industry is FMCG? , please be more detailed. FMCG refers to products that are consumed quickly, such as food, beverages, tobacco and alcohol, personal care products, home care products, etc. In short, what you can find in supermarkets are basically in the category of fast-moving consumer goods.

ACEO FMCG GPS

Question 9: What are the FMCG products? 1 Personal care products;

2 Food and beverages;

3 Health care products;

4 Tobacco and alcohol;

5 Over-the-counter medicines (OTC).

Question 10: What is the FMCG industry? Consumer goods is the abbreviation of fast moving consumer goods.

The so-called fast-moving consumer goods are daily necessities that are easily accepted by consumers and can be consumed in a short period of time after purchase and may be purchased repeatedly.

The fast-moving consumer goods industry is a very active industry category in today's industrial and commercial society. The earliest concept of fast-moving consumer goods did not start with food, but with detergents, cosmetics and personal care products. However, due to the layout of the store, such products began to be sold closer together. Under such conditions, the concept of fast-moving consumer goods gradually extended to food, condiments, beverages, alcohol, paper products, health products and even OTC drugs. .

2. What are the characteristics of FMCG products?

Compared with other types of consumer goods, there are obvious differences in the purchase decision-making and purchasing process of fast-moving consumer goods.

1. Fast-moving consumer goods have the characteristics that they can be consumed in a short period of time and may be purchased repeatedly.

2. Fast-moving consumer goods are impulse buying products, where impromptu purchasing decisions dominate and are insensitive to the suggestions of many people around them. The purchase often depends on personal preference, and repeated comparisons of similar products are rarely made.

3. Factors such as product appearance and packaging, advertising promotions, price levels, point-of-sale layout, product display, etc. play an important role in sales.

4. The brand value of a product is a very important factor for sales. Consumers are highly sensitive to the brand of fast-moving consumer goods. The brand awareness and reputation of a product directly affect consumers’ awareness and awareness of the brand. Loyalty, thus affecting consumer purchasing behavior and product market share.

5. Product quality is easy to be directly felt and judged by sellers, and therefore has a decisive impact on consumers' secondary purchasing behavior and loyalty.

6. Compared with durable consumer goods such as clothing, toys, furniture, kitchenware, burning appliances, home appliances, automobiles, communication products, IT products, real estate, etc., fast-moving consumer goods have the characteristic of lower absolute prices.

3. What are the characteristics of the fast moving consumer goods industry?

Domestic fast-moving consumer goods are products that are consumed frequently. They have a short period of use and have a wide range of consumer groups. They have high requirements for convenience of consumption. They have many and complex sales channels, including traditional and emerging formats. channels coexist. Moreover, industry concentration is gradually increasing, making competition more difficult.