Why do many people stop being designers now?

When we were doing business in the 1990s, we couldn't even get the packaging without a graphic design. Don't look at a bunch of people making fun of coconut trees now, saying that WORD and PPT can be used. At that time, it was really hopeless, and many people drew a stroke. It's all about kung fu. Without ten years of artistic skills, this bowl of rice can't be eaten. People are useless, of course they are valuable.

/kloc-from about 0/997 to about 2000, home computers began to spread, followed by CDR, AI and PS, inkjet printing and printing began to spread, and four years came in, which led to a wave of people entering this industry, but the requirements were not low. After all, there were not many local companies at that time, but there were still a wave of people, requirements and standards.

Then there are real estate advertisements, which have been very popular in recent years. The monthly fee system is easy to recruit people with high salaries. Although Flamingo, Range Rover and Huo Feng are not in the mainstream design and advertising field, coincidentally, they are still the same people, and their rules and standards are not low.

Until this time, the industry rules and standards have not changed. Although the industry has developed, it is still relatively closed. Many times, jobs are done by internal promotion and open recruitment, but they are not particularly top companies.

I think it may start with the UI. It's different. A group of people who don't understand began to plunge into the UI pile, and then searched for jobs all over the world, not to mention making a lot of money. At that time, e-commerce also began to rise. At this time, it is actually more difficult to recruit people on a flat side than before.

Then e-commerce began to rise, and BAT and Internet companies got together. In those years, financing was also very simple. A bunch of startups offer high prices to recruit people. Of course, it doesn't matter if they mix up on the plane, but if they don't jump ship, the newcomers behind will not be able to. The plane recruits people, and the novice 4K is ok, usually 2 or 3 K. I remember that Internet companies started at 5 or 6K and directly took people away.

What if you don't answer? That's ridiculous.

What was it like before? Five years as a director? Don't say heaven and earth genius, I also have talent. I can't say I didn't. It's so rare. I was a novice two years ago. I started looking for materials and sat outside the meeting, wondering what I wanted until the director nodded. A group of bosses in the company thought this could be taught and began to teach things bit by bit. From format to creativity, I worked hard for several years. When does the work appear and when does it count? There are many designs by companies such as Century Ruibo, New Foundation and Chengdu Black Ant. And the degree of professional discussion is also high, and it is sure to make rapid progress. Many of these people later became excellent players;

What is it like now? Random design, one by one, queuing, picking, anyway, it won't be anything, a pile of fast, dry for three or five years, dare to say that my director is different; The way of communication has also changed. At that time, Asian poets discussed each other. Alas, the position of your element seems to be not quite right. There is something wrong with his color relationship. Oh, yes, you are right. I will change it. If I really plagiarize, I will revise it and send it to everyone for discussion. Now the whole world is full of great gods, big brothers and cows. How did you do that? Hey, what's so hard about that? Then, nothing else. You can't see what will happen after the adjustment in your next life. The scope of professional communication is large, but the depth is poor;

Design itself is not a single professional type of work, there are too many complex fields and knowledge. If you don't work hard for a few years, your income will be like that. Who doesn't want to be a salted fish and earn money comfortably?

Let's talk about the market again The value of design is getting lower and lower. There were no designers to draw packages, posters and signs before. This thing really can't be sold. Nothing has been sold. I don't need it now Is the Vibrant Forest quite popular? Isn't that what design is all about? The flowers look good. It needs positioning and image, but how many bosses are willing to pay for it? BEHANCE has many excellent works by domestic designers. How many companies behind these works have done enough capital play? In the past, doing business was a legitimate sale of goods, but now it has become a financing listing. The gameplay has changed, the demand side has changed, the value of designers has decreased, and the rice bowl has become less fragrant.

The current design industry is a field of leeks. Everyone puts gold on their faces and grabs it in the fields. Some people cash out, and some people directly engage in training. Just a bunch of people in Zhihu. People dare to lick their faces and say that they are designing. The whole world is preaching and teaching, and a group of white students learned it. Hey, awesome, come on, after learning, they still can't do anything. First-line companies can't get in and make money.

In fact, there has been a shortage of designers in recent years, that is, people who used to believe in professionalism and are willing to publish their works for a long time.