What are the functions of rural brokers?

(A) the leading role of rural brokers in the development of agriculture and rural economy

(1) Give play to the circulation of agricultural products. The purchase and sale of agricultural products is the main business activity of rural brokers. Rural brokers should strive to expand the sales department, explore the sales market, expand the scale of operation, and help farmers sell agricultural products. Through the bridge and link function of rural brokers, the problem of farmers' "selling difficulties" can be solved.

(2) Give play to the role of information transmission. When selling their own agricultural products, rural brokers should transmit their own market demand information, market price information and applicable scientific and technological information to farmers, guide farmers to adjust their industrial structure, produce marketable products and improve economic benefits.

(3) Play a role of demonstration and guidance. Rural brokers should take the lead in demonstrating commodity supply and demand information and scientific and technological information, guide farmers to develop production, and increase new channels and ways to increase income.

(4) Give play to the leading role of the organization. Rural brokers are capable people in rural economic development and can play a powerful leading role. Actively encourage and guide rural brokers and various rural cooperative economic organizations to drive leading enterprises in agricultural industrialization and promote the innovation of rural economic organizations and the development of local leading industries.

(5) Give play to the role of prospering urban and rural markets. Rural brokers are an important force to communicate urban and rural needs. While promoting agricultural and sideline products, we should purchase high-quality, low-cost, efficient and applicable agricultural means of production and daily industrial products to achieve the purpose of exchanging needed goods, prospering the market and meeting the needs of urban and rural areas.

(B) to promote the change of farmers' concept

Rural brokers are mostly flexible local economic talents. They travel north and south, have a broad vision and accept new things faster. They also bring farmers' products to the market. These people timely transmit the latest information and good practices from other places to local farmers, who regard them as "leaders" to get rich, seek market information from them, and cultivate farmers' market awareness in the process of mutual communication. Now, many farmers can talk about the characteristics of agricultural products, the general prices and market share all over the country, and some farmers even know the new knowledge of green agriculture. Great changes have taken place in the concept of farmers' market.

(C) to promote the adjustment of rural industrial structure

Rural brokers and rural brokerage organizations are individual and mass autonomous organizations engaged in comprehensive services such as production, processing and sales, and are also economic entities. They have long been active between the market and the producers. They can timely capture market information, grasp market trends, provide farmers with nursery stock, technology and marketing services, transmit market information, and guide farmers to carry out agricultural production according to market demand. Their service content has become an invisible "baton" for the adjustment of rural industrial structure, which has improved the market competitiveness of agricultural products.

(d) Promoting the improvement of rural organizations.

Through the development of multi-level, multi-field and multi-form rural brokers and rural brokerage organizations, a large number of rural rich experts and large professional households are encouraged to join, and farmers scattered in rural areas are United to jointly resist and guard against the two major risks of nature and market, and realize the effective docking of small production and big market. Rural brokers and rural brokerage organizations have become the most dynamic organizational carriers of agricultural industrialization, and they are the bridges and ties connecting farmers and markets.

(5) Promote the optimal allocation of rural production factors.

Rural brokerage organizations organically combine rural labor, land, technology, capital and other production factors as well as production, processing and sales, which improves the degree of specialization of agricultural products, promotes the rational flow and advantage integration of rural production factors, realizes the optimal allocation of rural resources and improves the overall efficiency of agricultural production.

(six) to promote the development of agricultural products market

Under market conditions, it is difficult to open the market for agricultural products without scale. Some brokerage agencies operate a large number of agricultural products with good quality, which are easy to form scale effect and brand effect, and have high visibility, which is conducive to market development.

(7) Promoting the specialized division of labor in rural areas.

Rural brokers are separated from agricultural production and act as a link between agricultural production and market, relieving farmers' worries about agricultural product sales.

(eight) to promote farmers' income.

While guiding and regulating farmers' production, rural brokers use their own market resources to sell farmers' products, so that farmers' production activities can be transformed into increasing cash income continuously and effectively, thus promoting farmers' income.

(nine) to promote the employment of rural labor.

Rural brokers generally adopt the mode of "market+broker+farmer" to engage in brokerage activities. In this mode, a broker contacts several farmers, ranging from a few to hundreds, thousands or even tens of thousands. Because brokers provide many farmers with production information and technical guidance to help them sell their products, this ensures the continuity of many rural labor production activities and effectively promotes the employment of rural labor.

The way to get rich for pig distribution brokers.

In 2000, Cao Changzhan, a farmer from Donghe Village, Taiping Township, Zhaodong City, Heilongjiang Province, learned about the pig market all over the country and had the idea of pushing local pigs to the whole country. He established information exchange with merchants outside the province and was responsible for organizing pig sources for them locally, which not only solved the problem of "selling difficulties" of local pig farmers, but also solved the problem of dealers looking for pig sources. In 2000, Cao Changzhan sold as many as 30,000 pigs in towns and villages of this city. These pigs were transported by businessmen to Guangzhou, Shenzhen, Beijing, Harbin and other places. Cao Changzhan became a famous local pig broker because he changed his mind. In 2005, the income from raising and selling pigs was more than 60,000 yuan, and the fixed assets had grown to 6.5438+0.5 million yuan, which made them rich.