Mim recruitment

A. English advertisements are great. Your jaw-dropping English advertisements.

People often complain that it is inconvenient to learn English in China, at least you can't learn authentic English expressions. However, is the language expression of people in English-speaking countries very standard and authentic? Anyone who sees the following absolutely true English advertisements will be dumbfounded, because the information given by advertisers is ambiguous. At this point, grammar must have been trampled on, and the only thing that can be relied on is intuition!

Customized advertisement

We won't tear your clothes with the machine. We do it carefully by hand.

We won't tear your clothes with a machine. We will carefully tear it with our hands.

We don't use machines to avoid tearing up your clothes. We will carefully repair these clothes by hand. )

Homemaking advertisement

Tired of cleaning yourself? Let me do it.

Tired of taking a bath alone? Let me help you wash it.

Are you tired of cleaning your room? Let me do it for you. )

Pet advertisement

Dogs for sale: eat everything and like children.

Selling puppies: not picky about food, like eating children.

Selling puppies: not picky about food, like to get along with children. )

Used car advertisement

UsedCars: why did you go somewhere else to be cheated? Come here first!

UsedCars: Why should you be cheated elsewhere? Come here first!

(UsedCars company: why do you choose to go somewhere else? Beware of being cheated! Come and see us first! )

employment advertisement

Preschool education needs a 3-year-old teacher. Experience is preferred.

Kindergarten recruits 3-year-old teachers. Experience is preferred.

(Original intention: Kindergarten recruits teachers to look after 3-year-old children. Experience is preferred. )

Public service announcement

Illiteracy? Write for free help today.

Can't read? Write to ask for free help today.

We can provide free help to illiterate people. )

B. an advertisement in an English magazine for reference.

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C. Abbreviations of Chinese and English job advertisements

Admim administration

Primary primary primary primary

advertisement

K 1000 yuan

Agcy agent dealer

Knowledge knowledge

Appt dating dating

Lock position, position and place

Assistant assistant

Lv/lvl level level/layer

Recipient, contact ...

Mach machine

Bkgd background background

Manufacturing manufacturing manufacturing manufacturing

building

mechanical

Bus business, business

Manager manager

Clk clerk (office)

Monday to Friday Monday to Friday

Co company

month in and month out

College (degree)

Necessary Nec

Commission Commission

Opportunity opportunity

Cooperative (limited) company

Overtime overtime

Data processing data processing

Permanent perm

Department department

Please, please.

Director. Director.

Position position

Div division of labor

Experience is preferred.

Equipment equipment

Prev previous has a previous (experience)

Wait, wait, wait

P/T part-time job

every night

Recommendation letters

Exc is excellent, very good.

reliable

Exp experience experience

sales representative

practised

Request the required demand

Extension extension

Salary salary

Franc ben fringe benefits fringe benefits

secretary

Full-time full-time

Sh shorthand is understaffed.

Gd, good is good.

Advanced advanced

Graduate school graduation

Students

Hosp hospital

Stmts report

Hqtrs headquarters

Technically, technically

Hours hours

Telephone telephone telephone

per hour

Temporary (work)

HS high school high school (education)

Transportation traffic

Immediately immediately.

Trnee trainee intern

Include include include include

type

industrialized

Work week/work week/work

verdant

Typing words per minute

international organizations

year after year

D. List of commonly used advertising words

A

Acetic acid transparent plastic sheets have many trademarks, such as Mylar from Cronar. Mainly used for copying and covering.

Advertising-an impersonal, paid sales display, targeted at a large number of potential customers by a specific sponsor.

Agate line-the unit of measurement used by newspapers to calculate the spacing between columns. 14 agate pattern+1 column inch. Agate was originally the name of a 5- 1/2 point type.

Spray gun-a tool mainly used to decorate continuous tone art Spray small droplets of pigment with a spray gun to create tones in halftone art.

B

Blanket ghosting-An image area that occurs during offset printing and causes the previously used blanket to swell or sag when used in another printing job.

Bleeding-the part of a printing plate or printed matter that exceeds the actual size of the advertisement or cut paper. When the design involves bleeding images, the designer is allowed to add 1/8 inches or 1/4 inches to the page size for cutting.

Text copy

The main content of the advertisement, providing detailed information and benefits of the product/service.

C

Chemical ghost

When the ink goes through the normal drying stage, it occurs due to the chemical properties of the ink. The appearance of ghosting is due to the difference of ink drying time. These differences lead to different degrees of gloss of ink films.

Semansu

A copy of printed matter, used as a standard for color comparison with actual advertisements. Chromatin is about 95% accurate in color.

CNU (Canadian newspaper unit)

A standardized newspaper format divides a 13 "wide newspaper into six columns and a 10 1/ 4" tabloid into five columns. Each cell is measured as 1 column width times 30 MAL (modular agate line) depth (2- 1/8 "). A full-page newspaper contains 60 DNU newspapers, while a full-page tabloid contains 30 CNU newspapers.

Color key

It consists of four overlapping acetate fibers (one for each color separation) and is used as a standard for comparing the colors of printed advertisements or printed matter. The accuracy of color keys in color reproduction is about 75%.

Color matching system

A system for matching colors with specific printing ink formulations. Assign numbers to colors, and type in color swatches and ink formulas so that the printer can match colors in the final copy. The most common system is "Pan Tong matching system"-PMS.

Lancun

A publishing space unit with a column width and a depth of 1 ". A newspaper is equivalent to a column one inch wide and one inch deep. (14 agate line = 1 column inch).

Cost per thousand people

The cost of delivering messages to 100 people. It helps to compare the cost-effectiveness of different print media. The basis of calculation is the cost of a black-and-white advertisement page, multiplied by 1000, and divided by the average circulation. Ideally, CPM should be converted into relevant CPM-calculated by using the circulation reaching the target audience.

Crop marker

A short rule marked on a border or covering to indicate where the artwork should be cut.

D

Doughnuts

Silent space in company radio or television (usually lasting 4 to 12 seconds)

Commercial advertisements that allow dealers or retailers to provide detailed information such as location and business hours.

A kind of two-color screen.

A two-color halftone picture made of black-and-white color photos.

F

film

A sheet coated with photosensitive material used to make photos.

Fighting

A periodic wave of advertising, separated by periods of inactivity (as opposed to continuous)

Advertising). Usually mentioned in the broadcast media plan.

four-color printing

Copy method of dividing color image into red (magenta), yellow and blue (cyan)

And black to create four printing plates, which, when combined, produce full-color

The original.

frequency

The average number of times the same audience is exposed to the same information. frequency

Numbers are usually in a week.

G

galley proof

An impression of type, usually not completely assembled, which allows the printer or customer to see whether the copy has been correctly typeset. Used to check spelling, editing, layout size and suitability, etc.

double image

An unplanned and unwanted image produced during printing. See mechanical ghosting and

Chemical ghost.

clip

A mechanical device that grabs paper and feeds it into a printing press. The image area cannot be

Extend to the gripper area. Only sheet-fed printing machines use grippers.

GRP (total score)

A measure used to evaluate media. GRP is a summary of a given overall rating.

Plans for predetermined target groups are usually weekly. G R P 's = Reach X

Frequency.

H

semitone

Continuous tone image that must be shot through the screen.

Reprinted. Through this screen, the tone is converted into a series of dots.

Printing. These points are densely or sparsely placed according to the required quality.

When viewed from illustrations or plugs of text or information.

I

explain

A picture or picture element used to clarify or explain a specific concept, viewpoint or attract attention.

J

chink

Poems or words with simple catchy rhymes or repetitive sounds are used to make broadcasts or

Television advertising.

L

overall arrangement

A preliminary drawing drawn by the designer, which is used to show the proposal of the final design.

The layout can range from thumbnails to sketches to comprehensive drawings, each of which is constantly increasing.

As a guide for clients, studios and/or film companies, pay attention to detail and accuracy.

M

market segments

Divide the heterogeneous market of a product into subgroups which are homogeneous in the following aspects.

About selecting variables.

Marketing concept

All company plans are based on the analysis of consumer and profit satisfaction.

Their needs.

Mechanical (paste)

Paste the copy, including the text and design elements, into the exact position of the drawing board.

For the convenience of shooting, the instructions of the printer are handwritten in the margin.

On the tissue paper cover. Usually transparent plastic covers are used to separate colors or

Common elements.

Mechanical ghost

Caused by the ghost of hunger, the ghost of plate or the ghost of blanket. See the definition of each.

ordinary

niche

An area of the market that you can explore, in which you are

Consumers provide the best combination of products, distribution and price. To be effective

Your niche must be large enough to ensure financial efforts.

Non-renewable pencil

A blue pencil or pen that is not recorded in the film room or printer on the mechanical board.

O

mantle

A transparent or translucent sheet placed mechanically. A thin paper overlay is used to indicate simple instructions to the printer, and the copy on the overlay is usually on acetate paper with a prepared copy that can be photographed by the printer.

P

Personal sales

Face-to-face introductions can benefit both salespeople and potential buyers.

From two-way communication.

Photographic

Complete combination or type, line art and halftone art in the form of film positive.

Transparent film substrate.

Direct copier

Often called "Statistics", this is a cheap photocopying camera.

Images can be generated with or without paper negatives. The studio uses statistics to

Indicates the size and position of the original artwork in the layout, and sometimes for art lines, the indication is

Original art Sat may be reversed or flipped, matte or bright, depending on.

Requirements of the studio.

Heterophilia

Printing unit of measurement: 12 dots = 1 dot type.

Six point type = 1 inch. Also used to specify the spacing of typewriter types.

Flat ghost

Occurs on a multi-color printing machine, in which the form on one color unit makes the printing plate photosensitive.

The following color units.

Pan Tong matching system

The most widely used color matching system.

main points

Minimum printing unit: 12 point type, 1 point = about 1/72.

One inch. Fonts are in points, and the standard sizes are: 6, 7, 8, 9, 10,12, 14, 18, 24, 30, 36, 42, 48.

Blending-See Four-color Blending.

public relations

Communication and relationship between the company and its various publics, including customers,

Suppliers, shareholders, employees, government and society.

Operation. Media space is neither paid nor guaranteed.

publicize

Stimulate impersonal needs by publishing news of commercial significance in published newspapers.

By publicizing the news on radio, television or on the stage

Refers to the expenses that are not paid by the sponsor.

Pull strategy

Promotional activities conducted by manufacturers to stimulate consumers' demand for specific products.

End users. This demand is then concentrated on channel members to demand products. The theory is

Retailers are more likely to leave shelf space for "pre-sale" products.

Promote strategy

Promotional activities for channel members. These strategies are aimed at selling.

Every member of the product supply. Sales members are more inclined to focus on selling your products.

Competitive products.

rare

reach

The number of different families, people or potential customers contacted by one or more business customers.

Advertising. In broadcasting, "coverage" is synonymous with cumulative net audience. Richie is.

It is also a measure of the total number of non-replicated target audiences that are potentially exposed to you.

Laser information once in a given time range. Range is usually expressed as a percentage.

Target groups in geographically defined areas.

monomark

Markers, usually crosses or circles, are placed on collages and overlays so that two or more.

For the purpose of alignment, the image can be accurately positioned.

S

promote sales

All short-term incentives to encourage the purchase or sale of products or services.

Except advertising, public relations or personal sales. Include direct mail, samples,

Coupons, catalogues and price lists, competitions, incentive schemes, exhibitions, special events,

Open days, packaging, signs, displays, merchandise displays at shopping points, gifts, gifts, sales aids and demonstrations.

San serif

Font design without serif.

screen

A finely ruled glass sheet placed in a plate-making camera. Art was filmed.

So as to convert tones into dots for the copying process.

serif

Short horizontal lines appear at the top and bottom of some fonts.

Letters. These curls are designed to guide the reader's eyes from one letter to another.

Hunger ghost

This is caused by the heavy ink burden of the printing machine.

Sub-capture

Subtitles are short but informative and run through the text. One; one

Effective sub-chapters mean that you can understand the overall meaning of the advertisement without reading the text.

T

target audience

A specific part of the potential market targeted by a specific marketing campaign.

Catering to it.

Thumb nail

A small rough sketch used to show a conceptual layout.

Tissue coverage

A cover, usually a visual effect paper, with a pair of

Printer.

actual size

The final size of printed matter after cutting.

typeset and print

The art and process of working with printed fonts.

U

USP (Unique Sales Proposition)

Features/characteristics of a company or its products/services that distinguish it from.

Competition, thus creating a competitive advantage. To be effective, USP must provide

Benefits that the target audience considers relevant.

V

Van Dyke

A copy of the negative produced by a film studio or printing house as proof. Chemical substance

The process used renders the image as blue or brown. Also known as "blue sheets" or "brown sheets"

Prints. "

Glossy surface

Sealing machine for printing ink and paper; Protect the paper from scratches and wear, and make the paper look smooth.

offscreen voice

There is no picture or speaker's voice narration.

W

Working film

The parts and elements needed to make the final movie are then used to make the final movie.

Printed matter. Working film is the original stage of preparing materials. It is not suitable for

Send to a printer or publication.