What do you need to add to the time coordinates,

First of all, I want to say: "The first is location; The second is location; The third is location. "

I. Market analysis

(1) city survey-including the total population, age structure and total number of families, franchisees can grasp the macro situation of the target city population, per capita income, occupational characteristics, consumer psychology and so on.

(2) the situation of clothing industry-the annual sales volume of urban clothing industry and its forecast, direct competitors and popular similar clothing brands,

Two. Business circle survey

include

① Passenger flow-although passenger flow is very important, the important factor of success lies in the quality of potential customers.

There may be interaction between different industries, such as clothing stores and surrounding leather goods stores, shoe stores, cosmetics, watch stores, jewelry stores, etc.

Three. Location selection

◆ Located in main streets such as business district, financial district and office district. And it is best to be near the intersection.

◆ Good traffic convenience. In particular, places that can be reached by various means of transportation should be listed as the first choice;

-there is a parking lot;

-it is not easy to get stuck in traffic jams;

-Strong traffic radiation capacity;

-Close to the bus stop;

◆ Located in the clothing store gathering area.

◆ Choose a building close to or with a parking lot.

◆ Business area: not less than 60 square meters.

◆ Pattern: Store-in-store requires side hall.

◆ Rent

◆ Lease term: not less than 3 years.

◆ Power supply/water supply is guaranteed.

Four. Interior design of goods and shops

① The changing range of clothing causes different sense of space. Commodities with large changes have rich appearance, but they are also easy to be messy. When designing, we should emphasize order and reduce artificial decorative elements.

② Using models to form colorful images, models are often the main elements of fashion shops.

(3) the character of goods: the character of goods determines the style of interior design. Both are fashion shops. The freshness and elegance of high-end women's clothing stores should be completely different from the freedom of young casual clothing stores. The harmony between interior design style and management characteristics is directly related to the sale of goods.

Others are more common, including seeking store lease, lease negotiation, store decoration, stocking before opening, opening ceremony, and recruiting employees.