Fast food restaurant business plan

# Planning # Introduction The planning book is a written book of goal planning and a street lamp to achieve the goal. The following is the business plan of fast food restaurant, welcome to read!

Pianyi fast food restaurant business plan

As the saying goes, "Food is the most important thing for the people". In order to meet the dietary needs of residents, students and other customers, this fast food restaurant is specially opened on Changsheng Road. In line with the basic requirements of "guests first, service first", our store will provide customers with quality services. First, an overview of fast food restaurants

1. Our restaurant belongs to the catering service industry, and its name is Urban Fast Food Restaurant, which is a sole proprietorship enterprise. Mainly provide Chinese breakfast, such as fried dough sticks, steamed buns and other Chinese snacks and side dishes. Lunch and dinner are mainly cooking and smokeless barbecue.

2. The city fast food restaurant is located in the commercial pedestrian street. It started as a mid-range fast food restaurant and will gradually develop into a Chinese fast food chain like KFC and McDonald's in the future.

3. The owner of the urban fast food restaurant is xxx, the restaurant manager xxx and the chef xxx, all of whom have 6 years of catering experience. With our wisdom, cleverness and dedication to the cause, they will definitely lead the way in this industry.

4. Our store needs venture capital of xxx million yuan, of which xxx million yuan has been raised and the remaining XXX million yuan has been loaned to the bank.

Second, the business objectives

1. Because of the geographical location of the commercial street, there are relatively rich customers, but there are also many competitors. In particular, our store has just opened. If we want to open the market, we must work hard on service quality and product quality, further expand the business scope and meet the different needs of consumers. The short-term goal is to gain a foothold in the commercial pedestrian street and recover the cost 1 year.

2. Our store will set up three branches in three years, and gradually develop into a fast food chain group with strong economic strength and certain market share, and make a breakthrough among many fast food brands in the island city and become a well-known brand in the catering market.

Third, the market analysis

1. tourists: the target customers of urban fast food restaurants are: ordinary consumers who go shopping and entertainment in commercial pedestrian streets, accounting for about 50%; Students from surrounding schools, shop staff and residents of the community account for about 50%.

2. The number of tourists is abundant and the consumption level is low.

3. competitors.

There are four competitors near the city fast food restaurants, including 1, and the other three are small fast food restaurants. These four hotels have been in operation for more than two years. Xx fast food restaurant runs both Chinese and western food, which is more expensive and has sparse customers. The other three small fast food restaurants have poor hygiene, poor service quality and crowded and messy dining environment. Our store seized the existing disadvantages of these four fast food restaurants and launched marketing strategies such as "good quality and low price" to strive to occupy a place in the fierce market competition.

Fourth, business plan.

1. If the owner of a fast food restaurant faces the public, the price of vegetables is not too high, or it is low.

2. Vigorously develop convenient snacks, with a wide variety of breakfasts and low prices, and introduce Chinese breakfast packages according to local conditions.

3. Provide economical and nutritious dishes for lunch and dinner, and provide an elegant dining environment.

Be ready to develop new products at any time to meet the changing market demand. For example, the purpose of this year's establishment is "home delivery" service.

5. Business hours: morning till night!

6. For the above plans, we will work together and do our part. We will help each other in health, service, price and nutrition, and strive for more customers.

Verb (abbreviation of verb) personnel plan

1. How many full-time employees (including chefs) and how many temporary employees (including chefs) our store initially plans to recruit at the beginning of its opening are as follows:

1) Recruiting local hukou through the labor market, having certain work experience and good professional ethics, aged between 20 and 30, and interested in joining the catering industry.

Applicants come to our store for an interview with the "Registration Form for Recruiting Employees" and attached personal information.

2) Those who pass the interview, written examination and physical examination shall sign a labor contract (including probation period).

2. In order to improve the overall quality of service personnel, the recruited personnel need to receive 2 months of training, the specific contents are as follows:

1) Make a training plan, determine the training purpose and make an evaluation method.

2) Implement the training plan and learn labor discipline and various rules and regulations.

3) Take the exam, and those who fail will be suspended from school, and 20 wages will be deducted until they are qualified. If you fail to pass the exam three times, your salary and welfare will be deducted in the month.

Intransitive verb sales plan

1. Before opening, a series of publicity work will be carried out to introduce the "good quality and low price" sales strategy to consumers, and questionnaires will be distributed to improve our products and services according to the needs of consumers.

2. Introduce membership system, season card and monthly card to attract more customers.

3. Those who spend xxxx yuan every month can participate in the big draw at the end of the month, and the winner (1) can get a gift certificate worth xxx yuan.

4. If you spend xxx yuan every month, you will be given a gift certificate worth xx yuan, a gift certificate of xx yuan for xxx yuan, and so on.

Seven. financial plan

All the accounts in our store should be recorded in time, and the money for expenditure and income should be recorded or recorded before use. The bookkeeping method is double entry bookkeeping, which is scientifically managed to avoid accounting confusion. Daily income should be counted in time, and all ordering menus and receipts must be made in duplicate for checking and recording. All items in the store are fixed assets in the store and shall not be destroyed or taken away at will. Total monthly income, excluding all expenses, is deposited in the bank; If the monthly income is higher than planned, the salary will be adjusted appropriately to arouse everyone's enthusiasm for work. If the property of the hotel is damaged without reason at work, it will be deducted from the salary or bonus of the responsible person.

1) Our fixed asset (xxxx) is RMB 10,000.00 Yuan for a set of desks and chairs (xxxx).

Business area (xxxx) square meters

Freezer (xxxxx) table

Some stoves

2) What is the daily working capital?

(Mainly used for emergency and temporary procurement)

3) For the accounts, there should be a daily account, a monthly account, a quarterly account and a year-end general ledger, so that the profit and loss of the enterprise can be clearly seen on the books and avoid the blindness of management.

Note: As it has just started business, we should be cautious in all kinds of expenses, but we should ensure the quality of food and try to keep the lowest price.

Article 2 the business plan of fast food restaurants

First, the restaurant name: xxx naming rules description: low-key, simple, easy to remember, distinctive (the characteristics here do not mean directly reflecting the flavor) but not eccentric, no more than four words, without Hunan characters. At present, the booking form is "xxx Restaurant" or "xxx House".

Second, the restaurant flavor: mainly the peasant flavor in eastern Hunan.

3. Estimated dining area: 280~350M2.

Fourth, the target city: Guangzhou

Verb (abbreviation of verb) site selection requirements

1. There should be at least one medium-sized residential area around 1, and a certain amount of floating population around should be the target area for white-collar workers to come and go or rent houses.

2. If the condition can't reach 1 minute, the location needs convenient transportation, and people with a certain number of private cars and spending power can clearly see the location of the restaurant.

3. The rent cannot exceed 60 yuan /M2, and 40 yuan /M2 is 1. The entrance and exit are paved about 10M2, and the main business area is on the second floor.

4. The restaurant itself needs to have the ability to park 7~ 10 family cars, or there is a parking lot not exceeding 200M nearby.

Overall evaluation of site selection, because the novice investment should not be too large, the restaurant should not be located in a place that is already very prosperous today, but I hope that there will be more people coming and going, and I can attract old customers through the flavor characteristics of the restaurant, requiring a profit of 6,543.8+0,000 yuan/month after three months.

Six, restaurant layout requirements

The hall needs 12~ 15 small dining tables for four people, 4 large dining tables 10 and 4~5 boxes 16M2 (4*4M specifications). (But it depends on the layout of the store. )

Seven, restaurant opening budget

1. Rent: buy one and get one free, calculated at 300M2, with an estimated 50 yuan of 45,000 yuan per M2; Different areas, in any case, can not exceed 50 thousand.

2. Decoration design fee: 800 yuan.

3. Decoration cost:

A. The exterior decoration of the fa? ade can be distinctive and conspicuous, but not exaggerated. The cost is x yuan.

B. The decoration style of the interior hall is mainly to highlight the peasant flavor, and the decoration is general, but it is required that there is no odor after the decoration, and the cost is X yuan.

C The kitchen covers an area of 40M2, and the decoration emphasizes pollution discharge and ventilation, at a cost of X yuan.

D. There are two toilets, the men's toilet 1.5M2 and the women's toilet 1M2, which require ventilation. Other toilets have no special needs, and the decoration is X yuan. Buy your own materials, and the estimated total amount is xx million yuan.

4.* Cost: Fire-fighting, environmental protection and hygiene licenses and business licenses are required, and the cost is estimated to be 60,000 yuan.

5. Cost of purchasing equipment

A 3 5P air conditioners and 4 small 1P air conditioners are in the box, totaling RMB (central air conditioners can also be used).

B. Ten ceiling fans or wall fans, totaling 3,000 yuan.

C. Two refrigerators, two freezers and one disinfection cabinet, with a total amount of 1 1,000 yuan.

D. kitchen utensils, totaling 45,000 yuan.

E. table and stool, a total of 5000 yuan.

F others (please see the list), totaling 2000 yuan.

G. 1 automatic washing machine, 1000 yuan.

6. Other unforeseen expenses, 2000 yuan.

Eight, restaurant decoration style description

1. The facade decoration should be conspicuous, distinctive, not exaggerated and concise, which can reflect its consumption level.

2. Description of the hall:

A. The tables and chairs shall be square tables, long benches in log color, or large and small round tables with strong appearance, and the large and small round tables shall be covered with better beige tablecloths.

B. The walls and hall bodies of the original columns below1㎡ adopt dark tiles, and the self-supporting columns in the hall are mainly dark for decoration. Tianhua board is not completely decorated, but uses spotlights. The ceiling above the spotlights is painted black, and the lighting in the hall is soft, but the desktop is bright. This is just my idea, which is actually based on the final design.

The decoration of the box is the same as that of the hall.

4. There are no other special requirements.