Tianjin network promotion

Problem description:

Tianjin network promotion

Analysis:

Here are eight tips for website promotion to keep your door busy!

Can all commercial websites push larks? I don't think so Before promoting your business website, first check whether the "equipment" of the website meets the following requirements: the information content of the website is rich, accurate and timely (definitely not an electronic company profile); Website design major (definitely not graffiti for beginners); You have defined the target market of the website (if your target market is 80 million netizens, I'm afraid we can't help you). Then, you can refer to the following tips to promote your website.

The purpose of website promotion is to increase website visits and achieve website marketing goals. Based on this premise, website operators should make use of the characteristics of Inter and its accurate positioning of the target market to let more potential customers know about your website and become repeat customers.

After actual promotion and referring to many successful cases, we briefly summarized the promotion skills of commercial websites: navigation station registration skills, activity creation skills, traditional promotion skills, web page analysis skills, target mail promotion skills, discussion group BBS promotion skills, website cooperation skills, and online advertising skills.

1. Navigation station registration skills

Like Yahoo, LYCOS, ALTAVISTA, Sohu, Searcher and YEAH, their websites are all navigation stations with similar functions. They all put many websites into one website for the convenience of visitors.

Think back, how did you find some good websites? It must be the navigation station. So if you want others to know about your website, you should try to let the navigation station include your website. But that's not enough. Famous English navigation stations such as ALTAVISTA and YAHOO, thousands of websites apply for login every day. Although your website has been included, it may only be in a very backward position. For example, your website is about clothes hangers. When someone clicks on the clothes rack when searching for keywords, there are 2 100 matching websites. You are at 1567, but who will have the strength to turn over more than 70 pages? (There are generally 10 query pages or 20 query results in a navigation station). So be sure to master the registration skills.

1. Search engine registration skills

Navigation stations such as ALTAVISTA and Searcher are called search engines, which automatically include submitted websites. You should pay attention to:

1) Submit the URL with the richest content, not just the root URL (pany). Because many companies are used to making the home page into exquisite graphics, like the cover of a book, but search engines have no special affection for graphics, so automatic search software only likes to include URL(pany/products) with detailed and appropriate text content.

2) the use of yuan. Several navigation stations (such as ALTAVISTA, Hotbot and Infoseek) all use META as identification marks, so we should use this information correctly. The keywords and descriptions in META are very important, and the format is:

& lthead & gt

& lttitle & gt-& lt； /title & gt；

& ltmeta name = " keyword " content = "-" & gt；

& ltmeta name = " description " content = "-" & gt；

& lt/head & gt；

3) Key words should be selected accurately and accurately. Choose two or three keywords that are most relevant to the content of the website. For example, tourism websites can choose China tourism, China tourism, China tourism and China tourism as keywords, and they should first appear in the title, and the text should repeat these keywords as much as possible. More than three keywords should be selected. When a tourist uses the navigation station to query information, the key words he inputs are often very clear, such as China, a travel agency in China.

4) Do not submit the column frame page. Most navigation stations don't recognize FRAME, so be sure to submit the main page with content. But if it happens that this page has no links with other pages, then you need a doorway page, which is a newly designed page that meets all the requirements.

2. Search directory submission skills

Navigation stations such as Yahoo and Sohu collect websites manually to ensure the quality of the collected websites, and the information obtained by classified query is more relevant than that of search engine sites (spider automatic search). This is also the main reason why Yahoo and Sohu have become the most visited navigation stations in English and Chinese respectively.

Because there are relatively many human factors in searching directory websites, you should pay attention to following the rules when submitting websites. For example, Yahoo requires that the description of registered websites should not exceed 25 words.

1) Submit the URL to the most suitable directory. The easiest way is to look at the directory where the URL of similar products or services is located. For example, if your product is a lighter, look up the directory where the lighter is located and submit the URL there.

2) Yahoo launched the "Fast Registration" charging service 1999 in February. If your website content is good, but the URL submission has failed many times, but you really want to step into the door of Yahoo, then you can consider buying this service. Yahoo staff will visit your website within seven working days after receiving the remittance of 199 USD, and seriously consider whether to include it in the corresponding directory of Yahoo. However, Yahoo makes no commitment to this. If the content of the website is rough, spending money may not help.

3) Chinese and English navigation stations submit URLs.

Yahoo: add.yahoo/fast/add

Excite: excite/Info/add_url

Altavista: altavista.digital/av/content/addurl.

InfoSeek: infoseek/AddUrl？ pg=DCaddurl

HotBot: hotbot/addurl

Lycos: lycos/addasite

web crawler:web crawler/Help/get listed/add URLs

Sohu:168.160.224.207/CGI-bin/regform

Searchers: cseek/addsite

Sina: search.sina/cgi-bin/search_dir/addurl.cgi

Yeah Netease: yeah/CGI-bin/search/register/reg.cgi.

Ivy League: add.tonghua:8080/cgi-bin/add

4) Successful cases:

Adventure tourism in Yunnan: Sanlian 1/ ot 00 1

If you look up China Adventures on Yahoo, you will find this website. It was established by a travel agency in Yunnan at the end of 1995. At that time, there were few Chinese websites in China, and they came to the front.

Jingjiang Anchor Chain Factory: Anchor Chain

When using anchor chain as a keyword to register in English navigation station, using registration skills will make the site get excellent rankings and get a large number of orders online.

Two. Target e-mail promotion skills

In the virtual world, the power of e-mail is infinite, and the key depends on whether you use it skillfully. E-mail website promotion is a bit like traditional direct selling. Don't believe the lie that 20 yuan bought 60 thousand emails, because four-fifths of the addresses here may be inaccurate, and the remaining fifth may not have your potential customers.

When using e-mail to promote websites, there are mainly the following skills:

1) collection skills: the active collection method is to find ways to get customers involved, such as competitions, appraisals, quizzes, web special effects, discounts, after-sales service, promotions and so on. In this way, we will consciously build our own online customer base and constantly use email to maintain our relationship with them. This customer base is your greatest asset.

2) Accurate positioning: WEBPRO locates users among webmasters when collecting visitor information, so that users can get the latest URL notification after joining the WEBPRO mailing list, and see the sender WEBPRO while watching the URL notification. Now "now" is aimed at foreigners living or traveling in Beijing. Their emails focus on all the useful information for foreigners to live, study and work, such as preferential policies, tax consultation and MBA training introduced by airlines in various periods.

3) Delivery cycle: If you are a headhunting company, your email audience will be very wide, because everyone may change jobs. That's why CAREER-POST and BJOL collect email addresses on various websites. Because there is no nonsense, it is easy for people to forgive and accept such emails.

4) management skills: I often encounter such embarrassing things. My email address and 100 people are listed in one email, and everyone's address is very clear. When you send an email, you must pay attention to this problem, find a free mailing list provider (see the article "Building your own mailing list" on page 43), create a mailing list, put all the addresses you have collected into it and send them directly to this address. Or use excellent email software such as EUDORA, and use EUDORA's nickname tool. You just need to create an alias to contain all the e-mail addresses, and then send it by Secret Cc. It is recommended to limit each mailing list to 100 email addresses.

5) HTML format: For example, the supply and demand information email sent by Alibaba website is in hypertext format, even if its content has little to do with the recipient, it will not be deleted as spam immediately, and people will at least pay attention to the sender's address. So the mail format is also very important.

6) Personalized service: Many online trading websites in the United States record customers' e-mail information, and they use e-mail to track customers. Their email may be a birthday wish, or it may be "Your daughter will be 3 years old in a week, and the shoes she bought four months ago are probably no longer suitable." Our online shop has several new children's shoes ... "

7) Use signature file: It is said that the signature file is a billboard on Inter. In the signature document, you should include information such as name, position, company name, website address, email address, telephone number, etc., so that it is easy for potential customers to have trust in your website and guide them to browse your website.

2. Successful cases:

Sawyer mail: soim

It is no exaggeration to say that soybean mail has spread all over the world. This mailing list covering almost all hot topics quickly became popular last year.

Yodyne: Yobiz

It's a website that Yahoo wants to buy. The website focuses on targeted e-mail promotion and adopts one-to-one customer tracking, analysis and communication strategies. Most customers are the darlings of Happiness magazine. It is one of the most successful commercial websites that use target email today.

3. BBS publicity skills of discussion groups

Perhaps the most successful publicity case on BBS was the Hang Seng computer incident last year. We didn't ask who was right or wrong, just learned about BBS.