Five model articles of business planning book

# Planning # Introduction Entrepreneurship is a way of working and an act that requires entrepreneurs to think, reason and judge when operating, organizing and using services, technologies and utensils. The following is a model essay of business planning book, welcome to read!

1. Model business plan

Project name: Three-dimensional polyculture of fish, ducks and chickens Project location: xxx village

Total investment: 654.38 million yuan.

I. Background of Project Construction

Under the constant guidance and encouragement of the Organization Department of Yuxian County Party Committee for college student village officials to take root at the grassroots level, innovate and start businesses, and under the correct leadership and careful guidance of Shangshe Town Party Committee and Government, we will give full play to our professional advantages and combine local conditions to guide farmers to actively start businesses and increase income, and build a three-dimensional polyculture center for fish, ducks and chickens.

Second, the project economic and social necessity evaluation

Lin Qiu village is a traditional agricultural village, with more surplus labor. Due to the low planting yield and the special geographical location of Xiaogang Village, a large number of laborers go out to work. How to remove this bottleneck and increase farmers' income in the important period of strategic adjustment of rural economic structure and rural industrial structure has become a difficult problem at present.

People in Lin Qiu Village have traditional farming habits, and their enthusiasm for farming is very high. However, due to the single variety, primitive production, backward technology, inadequate epidemic prevention work, low survival rate and even a large number of fish and ducks died, which caused huge economic losses to farmers and seriously hit their enthusiasm for breeding. In addition, the small scale of farming has not brought due economic benefits to farmers, so it is urgent to really increase farmers' farming income and solve the employment problem of rural surplus labor.

Third, the market demand analysis and forecast

Aquatic products and poultry, as daily consumer goods, have huge market demand space. Dining tables, hotels, hotels and other places are full of charm. Fish, duck and chicken farming breeds huge business opportunities. With the continuous improvement of people's living standards, consumer demand will rise linearly year by year, and the market prospect is promising.

Based on reality, focusing on the regional position and market characteristics of Yuxian. Nowadays, most of the fish, ducks and chickens in the local market are supplied by foreign farmers, and the transportation cost accounts for a large part of the product cost, which greatly improves the market price of the product. Moreover, consumers generally complain about the low quality of products, and consumers are more willing to buy local native products. Therefore, high-quality soil special aquaculture has great development potential and prospect in our county.

Four. Content and scale of project construction

1, scale

The water area of the farm is about 23 mu, and the mountain area is about 40 mu. The structure of the farm is reasonable and suitable for the development of three-dimensional aquaculture. The overall plan is to polyculture 40,000 fish, 0/10,000 meat ducks and 0/10,000 local chickens.

2. Specific construction contents

(1) farm reconstruction

The regulation of river tributaries and the construction of drainage diversion are initially planned to be four major aquaculture areas, with an estimated investment of 1 10,000 yuan.

(2) Construction of feeding shed

Initially build 6 duck houses, 4 chicken houses and 4 seedling houses, with a first-phase investment of 1, 50,000 yuan.

(3) Other expenses

Forage planting fee is 2,000 yuan, chicken and duck fry is 6,000 yuan, feed fee is 40,000 yuan, epidemic prevention fee is 6,000 yuan, river branch contracting fee is 8,000 yuan/year, nursing place rental fee is 3,000 yuan/year, and daily expenses are 1000 yuan, totaling 70,000 yuan and 50,000 yuan.

Total initial investment: more than 654.38 million yuan.

Verb (abbreviation of verb) project investment benefit analysis

The income of each duck is 5 yuan. According to the survival rate of 85%, the income of each batch of ducks is 4200 yuan, and the income of five batches a year is 2 1 000 yuan.

Income per chicken. In 5 yuan, according to the survival rate of 85%, it is estimated that the income of each batch of chickens is 6,200 yuan, and the income of two batches a year is 1.24 million yuan.

It is estimated that the income from fish farming is 30 thousand yuan.

Estimated total income: 50,000-30,000 yuan.

Sources of funds for intransitive verbs

The farm is a joint venture with villagers, with an individual investment of 40 thousand yuan, in order to make the farm embark on a formal, better and faster development as soon as possible. 60 thousand yuan is urgently needed, and I hope the superior leaders will give policy and financial support.

To sum up, this project has the advantages of less investment, quick effect, strong risk resistance, scientific rationality and feasibility. The investment can be recovered in the third year of project implementation, and more importantly, it can play an exemplary role, guide a way to get rich, stimulate the enthusiasm of villagers for innovation and entrepreneurship, and show the pragmatic spirit of college student village officials in our county to take root in the grassroots and serve the countryside.

2. Model business plan

First, the reason why entrepreneurial projects have been criticized in universities is the food problem in university canteens. The quality of college meals is not high, which only meets the problem of food and clothing for students, but the quality is far from the requirements of students, which has become a recognized problem. The diet situation in some universities is worrying, and even some university canteens have been poisoned collectively.

This plan is based on this. In order to ensure college students' food safety and improve their food quality, the College Students' Food Alliance was established to provide low-cost, safe, high-quality and distinctive food for college students, and at the same time provide some work-study jobs for colleges and universities to help poor students complete their studies better.

Second, the establishment of entrepreneurial institutions

The headquarters of college catering alliance, the college recruits college graduates through examinations, signs a one-year work contract training, and sets up a college catering branch in its university.

The University Catering Alliance has set up vegetable planting bases, fruit planting bases and livestock farms in appropriate locations throughout the country, and established a distribution fleet to uniformly produce and distribute food raw materials such as vegetables and fruits for university branches. And cooperate with agricultural research institutions to continuously improve the quality of raw materials and reduce costs through high technology.

The management training department is set up in the headquarters of the university catering alliance, and each university catering branch chooses to recruit senior non-graduate students as the management personnel of their universities and send them to the training department for training.

The university catering alliance recruits chefs from the chef training school for proper training, and then sends them to the catering department of colleges and universities as chefs. At the same time, the catering departments of major universities recruit students or laid-off workers to be window attendants.

The headquarters of the University Catering Alliance conducts random quality checks in colleges and universities from time to time to ensure the quality and quantity of services provided by the University Catering Alliance.

Third, the details of entrepreneurship

1. The causal scope of the college food alliance is special food, such as Shandong cuisine, Sichuan cuisine, Guangdong cuisine and other local famous foods, and the students' places of origin are investigated, and the collocation of various cuisines and local famous foods is appropriately adjusted according to the geographical location of colleges and universities, so that students in different places can eat meals suitable for their own tastes.

2. The business philosophy of College Students' Diet Alliance is: Everything is for college students to eat better.

3. The university catering alliance negotiated with the university on the condition of providing student posts and paying a certain canteen rent, paving the way for the development of the university catering alliance. The unified production and distribution of food raw materials by university catering alliance can reduce the cost of food raw materials and ensure the high quality and safety of food raw materials.

4. The management personnel recruited by the College Diet Alliance are all non-graduate students in our school, so that college students who suffer from poor quality of college diet can supervise the work of employees and effectively ensure the food safety and quality provided by the College Diet Alliance.

3. Model business plan

I. Project Background People's life is fast-paced, modern people's life is under great pressure, and more and more people pay more attention to personal health. According to medical research reports, coffee beans contain a lot of healthy ingredients that are beneficial to the human body. In addition, many latest research reports show that caffeine is not as harmful to human health as previously thought; On the contrary, some ingredients in coffee have many health-care effects on human body. We believe that more and more people will drink coffee, and there will be a trend of youthfulness. In view of the recent popularity of theme restaurants, we decided to open a theme coffee shop, selling all kinds of specialty coffee and cakes, and named it X Store Coffee 1. In other words, the coffee shop not only promotes the function of coffee, but also takes the constellation as the theme of the coffee shop.

The benefits of coffee to people:

Anti-depression: a small amount of coffee can make people feel refreshed, happy and relieve depression.

Weight control: Caffeine can increase the rate at which people burn calories. A study found that 100 mg of caffeine (about 1 cup of coffee) can accelerate the decomposition of fat, increase the metabolic rate of the human body by 3% to 4%, increase the consumption of heat energy, drink it in moderation, lose weight and attract female customers.

Promote digestion: Caffeine can stimulate sympathetic nerve and increase gastric juice secretion. If you drink it in moderation after meals, it will help digestion.

Analgesia: Caffeine, as a drug, can enhance the effects of some analgesics.

Enhance physical agility: Caffeine also helps to lower the threshold of exercise, improve physical agility and enable athletes to achieve better results.

Reduce the risk of gallstones: A recent study by Harvard School of Public Health pointed out that people who drink 2-3 cups of coffee a day have an average 40% lower risk of gallstones than those who never drink coffee.

Second, the project objectives

Constellation coffee shop 1 not only wants to promote the efficacy of coffee, but also wants to profit from it. It is planned that the coffee shop will turn a profit within six months. It is estimated that the monthly after-tax profit will reach 30,000 yuan one year later, and another coffee shop with the theme of Korean drama Coffee Prince 1 will be opened in wanda plaza two years later.

Budget revenue:

Coffee (the average price is about 8x350 yuan x9 1 day per cup).

=254,800

Cake (average price is about ￥5x70x9 1 day per cake)

=3 1,850

Cookies (3 x 100 x965438+ 0 days each)

=30,333

Frozen milk (each piece ￥4x40 pieces× 91day)

= 14,560

It is estimated that it will not be lost after the sixth month of opening.

Third, the market analysis

Today, X's coffee shops are mainly chain operations, and the market is mainly monopolized by several groups. But because their coffee shop has no special theme, it is difficult to cooperate with young people who pay attention to style. We also considered the market competition of other beverage shops (such as beverage shops, herbal tea shops and tea restaurants), but we found that most of these similar industries are not self-help and it is difficult to cooperate with efficient young people. Therefore, we think that opening a self-help theme coffee shop can meet the needs of young people and there is still a lot of room for development.

Constellation coffee shop is planned to be located next to Tianyi Square. It is estimated that the coffee shop can accommodate 40 guests at the same time. There is no competition with local coffee shops of the same type and characteristics. The nearby Tesco Supermarket and International Shopping Center are places where students, businessmen, white-collar workers or tourists are concentrated, and the pedestrian density is high.

Fourth, the business model

We decided to operate Constellation Coffee Shop in partnership mode, because the application procedure for operating in partnership mode is simpler than that for operating in limited company mode. In terms of financing, there are five of us, each with 654.38 million yuan, totaling 500,000 yuan. It is estimated that the capital required for the opening of the business is * * * 600,000 yuan, and it is proposed to consult the bank for loan details.

Because partners do not have the limited liability of shareholders who operate in the company mode, it is easier to borrow money from banks by choosing the partnership mode. We also agree that all income should be distributed equally.

Verb (abbreviation for verb) customer group

The customers of the coffee shop are all young people, aged between 15 and 30. Most of these customers are consumers who go shopping in wu mart. They have no financial burden on their families and are easy to accept new and special things. Coffee shops that specialize in selling specialty coffee and cakes are most suitable for them. In addition, people from other parts of the country or from other places are customers of this coffee shop. Ningbo is a gourmet paradise, and specialty coffee will definitely attract people who come under the guise of gourmet.

Intransitive verb business hours

8: 00 am to 8: 00 pm on weekdays 10: 30; Saturdays, Sundays and public holidays are from 7: 30am to evening12: 00pm. In terms of rest time, most shops around the coffee shop rest at night 10: 30, so we choose to rest at 10: 30 on weekdays. Closed on Saturdays and Sundays and public holidays 12, which is convenient for customers to chat in the coffee shop after shopping or go home after rest.

Seven. Product characteristics

Besides traditional coffee, X Coffee Shop also offers constellation coffee and fruit coffee. In addition, customers can also enjoy delicious custard, cakes and horoscope cookies to increase the fun of drinking coffee.

Coffee and food information:

Traditional coffee: Traditional coffee is most suitable for coffee lovers, including American coffee, Blue Mountain coffee, Italian coffee, coffee with milk, mocha coffee, coffee with cinnamon milk and lemon yellow coffee.

Fruit coffee: fruit coffee with fruit flavor oil added to coffee, and light fruit flavor added to slightly bitter coffee. The fruit flavors of fruit coffee are blueberry, strawberry, mango, coconut, kiwi, cherry, litchi, pineapple, honeydew melon, orange and peach.

Cake:

1. Delicious cakes in the bag: black forest cake, vanilla cake, coconut cake, Italian cheesecake, blueberry cheesecake and strawberry cheesecake are our traditional cake styles, which are most suitable for drinking coffee.

2, self-help fruit cake:: In view of more and more people pay attention to healthy eating, we specially launched a self-help healthy fruit cake. Customers are free to choose their favorite fresh fruits with low-fat and low-cholesterol cakes. We will make cakes as requested by customers on the spot. I hope they can enjoy healthy fruit while drinking coffee.

Constellation biscuits: Constellation biscuits are biscuits printed with constellation patterns, each with a diameter of about 10 cm. They are freshly made every day and are crispy and delicious. Customers can buy cookies belonging to their own constellation.

Milk jelly: chocolate milk jelly, vanilla milk jelly, strawberry milk jelly, cherry milk jelly, blueberry milk jelly, mango milk jelly, coconut milk jelly and kiwifruit milk jelly. I hope customers can have more choices and enjoy more delicious food in the store.

4. Model business plan

I will walk out of the ivory tower next year. Because of the impact of the economic crisis, I am interested in the catering industry. I plan to open a cake shop after graduation. Cake shops have great prospects for development. Now people have a good life, high consumption level and high pursuit of quality of life. Comprehensive cake shops have become a major trend of urban consumption. I. Overview of Cake Shop

1. Our restaurant belongs to the catering service industry and is named "_ _ Afternoon Tea", which is a sole proprietorship enterprise. Mainly provide people with cakes, bread, ice cream and drinks and other desserts.

Our store will open in the community commercial street. The initial stage is a mid-range cake shop, which is ready to gradually develop into cake chain stores like Anderson and Xiangyang Square.

Our store needs _ ten thousand yuan venture capital.

Second, the business objectives

Because in the geographical location of the commercial street, there are relatively rich customers, but there are also many competitors. In particular, our store has just opened. If we want to open the market, we must work hard on service quality and product quality, further expand the business scope and meet the different needs of consumers. The short-term goal is to gain a foothold in the commercial street and recover the cost 1 year. The long-term goal is to gradually develop into a cake chain company with strong economic strength and a certain market share, and to break through a world among many cake brands and become a well-known brand in the cake market.

Third, the market analysis

1. Tourist source: The target customers of our store are: ordinary consumers who go shopping and entertainment in commercial streets, accounting for about 50%; Students from nearby schools, store employees and community residents account for about 50%. The number of tourists is sufficient and the consumption level is low.

2. Competitors: According to the survey results, there are many domestic brand cake shops, and there are many chain cake shops in Fuzhou alone, such as Anderson, Xiangyang Square, Hongye and Angel. So there is a lot of competition.

Fourth, business plan.

1. Go to several nearby cake shops to "inquire about information" and find out the cost price of different kinds and sizes of cakes. Understand the business philosophy and "tricks" of all kinds of cake shops.

2. After the increase in the opening price, we began to "dig corners" in major cake shops. You can't dig "blatantly". When there are few people in the shop, you should sneak over and discuss with the master in the shop. It is very important to hire a pastry chef and open a cake shop chef, which should be carefully considered.

It is understood that a group of consumption rates have been found: "The price that customers have never had." You can lower a few dollars today, and tomorrow there may be competitors competing with you for orders at a lower price. "From this, I realized a certain competitive strategy in the product market:" Price reduction promotion is not a long-term business strategy. Only by making high-quality cakes with good materials can we attract and retain customers. "

The cake shop is mainly for the public, so the price will not be too high, which belongs to the middle and low price.

Some advertising leaflets can be printed and distributed in the form of coupons to achieve the effect of advertising.

6. Cake shops can specially open up leisure areas and set up many chairs with unique shapes. Customers can buy some snacks and sit in the cake shop and taste them slowly, which further strengthens the leisure function of the cake shop.

7. After many investigations, due to the needs of competition and other aspects, many cake shops have introduced some snack foods that have little to do with cakes, so as to form new profit growth points. Many shopkeepers have some innovative measures in the variety of business: for example, in hot summer, ice porridge and shaved ice, as well as milk tea and juice drinks, which are very popular at present, are very popular with customers.

8. Establish a membership card system. The name of the member is printed on the card. The discount rate of membership card is not high, such as 15% discount. On the one hand, it can give consumers a sense of respect, on the other hand, it is convenient for waiters to address consumers. Especially if the consumer is with others, the waiter can address him (her) as Mr. or Ms. in public, and they will feel very respected.

9. Put some publicity materials and magazines on the table, with knowledge and stories about cakes and drinks. On the one hand, it can enhance the taste, set off the atmosphere and increase consumers' goodwill towards the brand.

10. No matter from the storefront decoration, the image of the clerk, or the cake making, it is necessary to give customers a sense of health and hygiene. The cake shop must strictly implement the national food hygiene law, which is its foothold. The content comes from Xuzhou Convenience Network to serve you sincerely.

1 1. The food industry has special job skills requirements: employees must hold "health certificates".

Verb (abbreviation of verb) financial estimation

Start-up assets: about _ _ ten thousand yuan.

Equipment investment:

Rent _ yuan.

1. The facade decoration is about _ _ yuan (including storefront decoration and light box).

2. I will probably invest _ _ _ yuan in shelves and sales tables.

3. Employee (_ name) needs _ yuan for uniform clothing.

4. Investment in machinery and equipment: RMB10,000 yuan (including complete set of cake making utensils). Initial purchase: flour, cream and other raw materials, about RMB _.

Monthly sales (average): _ yuan. According to experts' assessment, the monthly sales of such a small cake shop can reach _ _ yuan after the operation is on the right track.

Monthly expenditure: _ yuan. Rent: The venue is located in densely populated residential areas, community commercial streets, and lots close to children (such as kindergartens or playgrounds), about _ yuan.

Commodity cost: about 30%, about _ yuan. Personnel salary: a small shop of _ square meters needs _ cake chefs and _ waiters, and the salary is RMB * * *.

Miscellaneous expenses such as water and electricity: _ yuan equipment depreciation expense: calculated by _ year, monthly profit: about _ yuan, and the investment can be recovered in about one year.

An analysis of the risks and constraints of intransitive verbs

Because the cake shop is not the first shop in the street or community, it is difficult for customers to change their consistent tastes, so they have to spend more financial and material resources and "tricks" to attract customers.

5. Model business plan

With the increasing pursuit of beauty, nail shops have penetrated into the lives of women who love beauty. Whether attending a wedding, eating with friends, or even going shopping, girls love to dress themselves up beautifully. Therefore, it is a good choice for entrepreneurs to open nail shops. 1. What is the future development trend of the nail industry?

In view of such a huge female consumer market, investors from all walks of life are gearing up to enter or have already entered, but the primary mode of relying solely on profiteering and speculation is no longer feasible. So, what will attract customers? Professional, sincere and value-added. The future development of nail industry will take branding, specialization and scale as the mainstream direction.

The operation orientation of nail shops will take the following forms: strong brand management, product company nail service demonstration shop, comprehensive nail shop integrating nail service, and reputation shop named after personal brand.

Note: The more accurate the location of a nail salon, the easier it will be remembered by customers. Can bring personalized value-added service potential is the foundation of nail shop management!

Second, understand the psychology of customers and how they view nail shops.

Consumers generally pay attention to the following points when choosing a nail salon:

(1) Look at the professional level of nail shops.

(2) Look at the service level of the nail salon.

(3) Look at the environment of the nail salon.

(4) Look at the potential and fame of manicurists in nail shops.

Consumers have the following requirements for nail shops:

(1) Most consumers expect nail shops to improve their professional skills.

(2) Some people expect the service environment of nail shops to be improved.

(3) Most people expect nail salons to improve the service level of manicurists.

(4) Many consumers expect nail salons to improve the overall quality of manicurists.

(5) Some customers expect nail shops to improve their service types.

More than 60% customers are dissatisfied with our manicurist's service and overall quality, and expect to be improved, which also reflects the reason for our customer turnover.

Ways for customers to choose nail shops;

(1) Most people understand it through their own detailed understanding and personal experience.

(2) Part of it was learned through the introduction of manicurists.

(3) The content learned through the introduction of friends accounts for another part.

(4) Others come here by reading magazines, TV and advertisements.

Most customers think that the service level of manicurists is average, which challenges our industry. Whoever can satisfy most customers will have a huge market. It is a question that every operator should ponder deeply.

Third, why is the manicurist so mobile?

(1) The employees are young and lack social experience.

(2) My work skills are not high, but I want to find a better job at any time.

(3) The nail salon is too small and the environment is monotonous, and I am eager to go to a big nail salon.

(4) The boss is inexperienced and frequently changes the salary and commission of employees, which gives employees distrust.

(5) The constant emergence of new competitors, their high salary level, good shop decoration environment, materials and equipment, have a strong appeal to young manicurists.

In this industry, good shops have made great efforts in personnel training, and at the same time, they have their own methods to retain those excellent manicurists. However, in those shops that lack management and sincerity, there are still too many manicurists leaving. Of course there are many reasons. As our operator alone, should we review ourselves, what is the position of employees in our hearts, what is the ideal choice of employees, and how to solve the most fundamental problems in reality?

4. What is the welcome nail salon service like?

(1) In a nail salon, the skills and services of manicurists and manicurists' assistants should well meet the needs of customers. No matter which store it is, all employees need to cooperate with each other to create a good service environment.

(2) Every manicurist should be very clear about his work and be able to finish it well.

(3) Customers and manicurists have reasonable expectations, and customers don't expect manicurists to be their own slaves and can command at will; Employees will not be unhappy and often want to change their bosses or raise their salaries.

(4) A manicurist can accurately grasp customers' needs, establish customers' trust in himself, and thus convince customers that this is a professional nail salon.

(5) Every manicurist should believe; The service she brings to customers is what customers need and beneficial to them, instead of thinking that she is cheating customers of their money.

Sincerity is not only a manicurist's performance to customers, but also a reputation of every manicurist based on his personality. Every manicurist is a witness to the boss's personality, so they decide to choose their own future. From this perspective alone, nail shops with high employee turnover rate have either problems with the boss's potential or his personality.

(6) A manicurist should learn to communicate effectively with customers. While learning effective communication skills, he should also learn to put himself in the customer's shoes and understand the customer's needs from the customer's point of view, so as to truly meet the customer's needs.

(7) A relationship of trust and belief should be maintained between manicurists and customers. The manicurist's goodwill and enthusiasm for customers can only make customers trust. In fact, this is also a professional attitude. Most manicurists can do this. But our customers need us to show our professionalism in the process of communication, so that they can be convinced.

However, it should be noted that the close relationship between the customer and the manicurist will make the customer lose the distance from the manicurist, so the price can't be discussed, and we will also lose our professionalism. Therefore, we should improve our professionalism and let our guests pay for our professionalism.

(8) Manicure shops should have their own values and cultural norms, and all manicurists should understand and understand the goals and directions of enterprise management and service.

(9) Nail shops should have accurate and unique business positioning, so that enterprises can be invincible in the competition.