Job responsibilities of online store operation

Job responsibilities of online shop operation (7 general remarks)

Now we are all directly or indirectly related to job responsibilities, and the formulation of job responsibilities can effectively prevent the phenomenon of shirking work and shirking responsibility between departments or employees due to unreasonable job allocation. What job responsibilities have you been exposed to? The following are the job responsibilities of online store operation that I have sorted out. Welcome to study and reference, I hope it will help you.

Job responsibilities of online store operation 1 recruitment information:

Recruitment of e-commerce operation/online shop promotion/online customer service industry senior master.

1, as a senior master of e-commerce operation/online shop promotion/online customer service industry on the apprenticeship platform;

2. Fill in and improve personal work experience and qualification certificate (work permit performance award certificate published by work performance display, etc.). );

3. Salary: The apprentice's tuition fee is the master's salary, which is determined by the master according to the training objectives, teaching content and teaching cycle.

4. The owner can choose his own training method:

1), guiding in the work provided by Master (can be recruited as an assistant to guide in the work);

2), offline appointment time guidance;

3) network teaching;

4), consultation and guidance;

5), other ways,

5. Master provides one-on-one teaching services for disciples according to the training objectives and teaching contents within the agreed period;

6. Master preached the truth to his disciples, and strived to cultivate them into staff capable of engaging in e-commerce operation/online shop promotion/online customer service industry.

qualified

1, more than 3 years working experience in e-commerce operation/online shop promotion/online customer service industry;

2. Strong language expression and communication skills, good at explanation;

3. Strong learning ability, able to solve various problems of students;

4. Have a strong sense of responsibility and be enthusiastic about helping others.

Job responsibilities of online store operation Article 2 Job responsibilities:

1, responsible for the overall planning, marketing, promotion and customer relationship management of Tmall and koala stores;

2. Ensure the normal operation of Tmall and koala stores and optimize the ranking of stores and commodities;

3. Be responsible for the promotion of Tmall and koala stores, improve the click-through rate and page views of the stores, and achieve the sales target of the stores;

4, daily monitoring of marketing data, transaction data, commodity management, customer management, timely put forward marketing improvement measures, give a feasible improvement plan;

5. Plan store activities regularly, enhance store reputation, and gather traffic and popularity;

6. Design and implement the optimal delivery scheme of marketing promotion tools;

7, create explosive articles and put forward specific suggestions, implementation,

Qualifications:

1, bachelor degree or above, major is not limited, and more than two years working experience in online stores;

2. Familiar with the online sales platform, operation process and background management of large e-commerce companies such as Tmall and Koala;

3. Familiar with the online transaction promotion process of Tmall and koala, familiar with various marketing tools, and have considerable planning and organization ability for product promotion activities;

4. Familiar with the management of Tmall and koala stores, various processes and rules, and have relevant operational management experience;

5. Be familiar with all kinds of network promotion methods and be able to promote products in a timely and effective manner.

Welfare purchase: purchase five insurances and one gold+commercial supplementary medical insurance (including children)+promotion and development space+project bonus+excellent employee reward+stock option, etc.

In addition to the five-day and eight-hour system, paid annual leave, marriage leave and national statutory holidays are provided.

Job responsibilities of online store operation Article 3 Job responsibilities:

1, according to the company's market development goals and strategies, organize the formulation of medium-and long-term development strategies for markets and websites, and participate in the formulation and implementation of major business decisions of the company;

2. Formulate the business indicators and annual development plan of the e-commerce department to promote and ensure the smooth completion of the business indicators;

3. Be responsible for establishing and optimizing the organizational structure, division of responsibilities, performance management and overall control of market expenses of this department, so as to realize streamlining and high efficiency;

4. Be responsible for the planning and expansion of e-commerce market channels, and use the combination of various channels to lead the marketing team to achieve the overall sales target of the company;

5. Organize, plan and review the strategies, promotion plans and related budgets of market activities such as products, brands, marketing, media operations and market research, organize and integrate relevant resources to promote the implementation of the plan and supervise the implementation effect, so as to improve the visibility and reputation of the website and enterprises;

6. Manage and train departmental staff, and establish and develop excellent e-commerce operation team.

Requirements:

1, bachelor degree or above, major in e-commerce and marketing;

2. Working experience and successful cases in the overall operation of e-commerce, experience in the operation and promotion of FMCG industry is preferred, and the experience in the same position is more than three years;

3, large-scale B2C management and operation experience, familiar with Taobao process operation and operation rules, rich experience in network promotion and marketing, able to independently operate the company's independent mall website and Taobao Mall stores;

4. Proficient in network data analysis, with strong logical thinking, research and data analysis capabilities, strong innovation and market analysis, marketing and promotion capabilities, and proficient in low-cost network marketing;

5. Strong innovation, execution and leadership skills, result orientation, team spirit, overall awareness, sense of responsibility and enterprising spirit, and can actively cooperate with the planning, adjustment and implementation of the company's strategy;

6. Familiar with various promotion methods and rules of online channels, know how to carry out marketing activities according to different promotion channels and coordinate the implementation of various resources;

7. Good language skills and training ability; Market analysis ability, the ability to collect, analyze and process information and data, and be able to master and use computer office software;

8. Book e-commerce industry is preferred!

Job responsibilities of online store operation Article 4 Job description:

1, responsible for the overall planning, visual design, construction, update and maintenance of the web platform;

2. Investigate and understand the customer experience and tap the customer demand, comprehensively analyze the column operation, try to optimize the column, improve the overall design level and increase the number of visitors;

3. Understand the website positioning, website content, website function, website form, website style and other information of the company's competitive or alternative websites, and regularly provide website operation suggestion reports;

4, with good data collection and analysis ability, continuous improvement opinions, can optimize the platform operation strategy in time,

5. Be responsible for the operation of platform data products and formulate operation promotion strategies;

6. Familiar with the rules and processes of Internet product operation and platform operation, with strong organizational, communication and expression skills;

Requirements:

1, college degree or above, major in computer, marketing, economic management and literature is preferred;

At least 2.3 years experience in Internet product operation, including 1 year experience in stock and securities related industries;

3. Master the working principle of mainstream search engine optimization;

4. Those who can optimize the website internally are preferred, and those who have platform experience such as e-commerce and portal websites are preferred;

5. Skilled in operating all kinds of office software;

6. Have good communication and coordination skills, strong sense of responsibility, attach importance to teamwork, and be able to work under great pressure;

7. Good logical thinking ability and service consciousness;

Job responsibilities of online store operation Article 5 Job description:

1, responsible for the operation and management of the company's Taobao store, fully responsible for the daily management and operation of the store, improve the click-through rate, page views and conversion rate of the store, and achieve the target sales set by the company;

2. Responsible for the sales management, planning and maintenance of WeChat (micro-store) and Weibo to improve brand influence and attention;

3. Be responsible for brand marketing, activity planning and creative design of Internet channels;

4, responsible for product channel follow-up and expansion, communication and negotiation, etc. ;

5. Participate in the overall operation plan of Taobao, including promotion plan, promotion plan and customer management;

6. Responsible for formulating activities and new product promotion plans, participating in signing up for various Taobao operation activities, effectively increasing the number of visits to shops and products, organizing implementation and effect evaluation;

7. Understand and search the dynamic information of various lines and competitive products on the network;

8, channel development and business development through the network,

Requirements:

1, college degree or above, computer, e-commerce, marketing and other related majors are preferred;

2. Familiar with Taobao platform rules and operating procedures, have practical experience in Taobao self-opening, taobao guest, diamond booth and other promotion tools, and be able to independently plan and organize the implementation of store promotion activities;

3. Proficient in store data analysis and store backstage warehouse management;

4. Have more than two years of experience in the operation and promotion of Taobao Mall or Tmall Mall in the electronics industry or robot industry, be familiar with the website operation process and data analysis of website operation indicators, optimize keywords, and have certain network planning ability and website promotion special planning and writing ability;

5, leadership and organizational skills, good at communicating with teams, able to work independently,

Job responsibilities of online store operation Article 6 Job responsibilities:

1. Lead, manage and set up an e-commerce operation team according to the company's operation mode.

2. Responsible for formulating and implementing the annual, quarterly and monthly marketing strategies and sales plans of all e-commerce platforms;

3. Be responsible for brand business marketing strategy and planning, and realize the company's annual strategic objectives;

4. Be responsible for data analysis of monitoring data during operation, guide marketing and product sales plan, and conduct corresponding research and analysis on industry trends and trends.

Requirements:

1, bachelor degree or above, major in e-commerce and related fields, more than 2 years experience in e-commerce management and operation, and experience in operating independent e-commerce companies is preferred.

2. Familiar with the e-commerce platform architecture, with good marketing strategy and ability, high strategic development vision, high professionalism and professional ethics;

3. Excellent Internet thinking and activity planning ability, customer service ability, modesty, dedication and entrepreneurial spirit;

4. Master the system architecture and operation process of each platform and channel, and master the process of e-commerce operation and online sales.

5. Experience in beauty cosmetics is preferred.

Job responsibilities of online store operation Article 7 Qualifications:

1, working experience 1 year or above, practical experience in e-commerce and online shop operation and promotion.

2. Flexible thinking, sensitive to data, with certain analysis and adaptability;

3. Take the initiative to think and solve problems, and have certain pressure resistance;

4. Familiar with the operation and promotion experience of mainstream platforms such as official website, Taobao, JD.COM and Meituan is preferred.

5. Those with rich experience, such as past online stores, online platform promotion cases and actual combat cases, who can provide information/materials/websites are preferred.

Job responsibilities:

1, under the guidance of the company's business strategy, according to the company's and business needs, formulate the annual and quarterly marketing objectives of e-commerce and lead the team to achieve the objectives;

2. Be fully responsible for the planning, operation and promotion of brand online sales system.

3. Establish and continuously optimize the operation process, formulate e-commerce marketing strategies, organize brand network promotion activities, and achieve performance indicators;

4. According to brand requirements, guide and optimize online content design, and ensure effective target traffic and coverage through various e-commerce marketing promotion methods;

5. Be responsible for the statistical analysis of comprehensive data such as operation data, online optimization and network marketing promotion effect, so as to optimize the platform and enhance the user experience;

6. Collect market and industry information, analyze and summarize competitors and industry information.

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