How to ignite the consumption of cultural tourism?

Young and fashionable brand flashes, creative "Sai Macey" cultural creativity, unique Qingcheng No.24 Courtyard ... As night falls, the lights are on, and the "Cezanne Old Street Music and Food Season" in Yuquan District, Hohhot, Inner Mongolia Autonomous Region is crowded, lively and colorful, attracting people to stop and watch. "It is estimated that the average daily passenger flow of the Cezanne Old Street Music and Food Season will reach 20,000, and the average daily turnover of the activity block will be about 300,000 yuan. The event will last from June to September and is expected to activate the new kinetic energy of local cultural tourism consumption. " John young, head of Inner Mongolia Tianrui Culture Development Co., Ltd. said.

Also in full swing is the ongoing series of consumption promotion activities in Qingshan District of Baotou City in 2022, which are "about benefiting Lucheng, enjoying good gifts and buying enough". According to reports, this consumption promotion activity covers automobiles, supermarkets, home appliances and other fields. Up to now, the event has sold more than 400 cars, driving consumption of more than 70 million yuan. "We hope that through a series of measures to promote consumption, we will cultivate new consumption hotspots, stimulate consumption potential, enhance the activity of the consumer market, help enterprises find markets and benefit the people." Li Haifeng, director of the Commerce Bureau of Qingshan District, Baotou City, said.

On June 25th, Changde City, Hunan Province, integrated the city's high-quality cultural tourism resources, entered Changsha, and launched the "Hunan People Tour Changde Station" activity, focusing on introducing six boutique tourist routes, including romantic leisure tour, cultural study tour, red rhyme inheritance tour, happy parent-child tour, ecological landscape tour and endeavor industrial tour, with a million yuan to promote the incentive policy; With the release of the "Poetry and Painting Changde" tourist card, visitors can enjoy limited or unlimited free tickets for all participating scenic spots and preferential discounts for participating merchants only by 198 yuan. Changde and Xiangxi will also jointly launch the "Changde Xiangxi Family" activity to stimulate the consumption potential of cultural tourism in the two places and issue "hard-core" invitations to domestic travel agencies and tourists.

Shenzhen has activated a pool of spring water in the consumer market through various measures. In Nanshan District, the creative business circle of Happy Coast is full of brilliance and tourists are weaving. Here, various commercial gatherings of leisure catering, culture and entertainment have become the first choice for citizens to relax and enjoy life; In Longhua District, Hongshan 697924-hour shopping block is an "old friend" of Shenzhen citizens. Cultural consumption and leisure shopping consumption are combined here, and wonderful cultural activities are staged all year round. Walking into Mang Bookstore (Hongshan Store) under Shenzhen Friendship Bookstore Co., Ltd. in the shopping block, you can feel the atmosphere of "urban family study". According to Tong Qin, financial manager of Friendship Bookstore, from June to May this year, the sales of this store alone exceeded 1.89 million yuan.

Vouchers ignite enthusiasm.

On June 22nd, Chengdu "520" coupon promotion activity (the first stage) announced the "report card": the write-off rate reached 94.27%. This means that for every 10 coupon issued in Chengdu, more than 9 coupons are used. From the supply side, nearly 20,000 successfully registered market entities involved more than 32,000 offline stores, of which retail stores accounted for 66.76% and catering stores accounted for 30.62%.

Yang Miao, manager of Lihang Center Store in Wuhou District of Chengdu local tea chain brand Chabaidao, told the reporter that most drinks in the store are priced in the range of 14 yuan to 17 yuan, and the price is about 6.7% after deduction with coupons. "During the event, our store cancelled coupons of nearly 1 10,000 yuan, with more guests and better business." Yang Miao said.

The role of coupons in stimulating consumption is also remarkable in Inner Mongolia. As of June 2 1 day, Inner Mongolia has issued coupons of1780,000 yuan and accepted1220,000 yuan, focusing on supermarkets, department stores, restaurants, home appliances and refined oil to boost consumption. At the same time, the local government actively carries out automobile exhibition activities and issues automobile consumption vouchers (or subsidy vouchers). In the first half of this year, cities in Inner Mongolia promoted automobile sales by holding auto shows, with sales reaching 640 million yuan. Automobile consumption vouchers (or subsidy vouchers) of RMB17.83 million were issued, which promoted the sales of more than 9,000 vehicles and boosted automobile consumption by about RMB1500 million.

Since April, Shenzhen has issued a series of online "red envelopes" to promote the integration of "fingertip" consumption and in-store consumption. The digital transformation of traditional consumption brings better experience, promotes the replenishment of offline consumption and forms a good trend of demand-driven supply.

In Luohu District, Shenzhen, 30 million yuan of consumption activities covered more than 1000 businesses in home improvement appliances, retail, hotels, restaurants and other industries in the whole district, and * * * incited social resources of 654.38 billion yuan, forming a "May 1" shopping craze, driving the retail sales of social consumer goods to nearly 400 million yuan. "The full reduction of red envelopes we participated in includes activities such as 3,000 yuan MINUS 300 yuan, 5,000 yuan MINUS 500 yuan, and 8,000 yuan MINUS 800 yuan." He said that customers use coupons every day, and the activities have achieved good results in promoting consumption. Especially during the "May Day" period, many citizens came to the store to inquire whether the coupons could be fully reduced. After getting a positive answer, many wait-and-see consumers also placed orders.

Gai Zhiyi, a professor at Inner Mongolia Agricultural University, suggested that in the process of carrying out various consumption promotion activities, we can make full use of big data analysis methods and accurately push the corresponding services to benefit the people through the stratification of consumer groups. At the same time, it is necessary to dig deep into potential consumer groups and boost their consumer confidence in a targeted manner.