What does a medical representative do?

The main responsibility of medical representatives is to promote and sell the company's products in the hospitals under their jurisdiction and complete the sales task; Develop potential hospital channel customers. And maintain existing customers; Visit medical staff and sell products to customers; Fully understand the market situation, formulate and implement the marketing plan of the hospitals in the jurisdiction, and organize various promotional activities in the hospitals.

In China, the emergence of medical representatives is of great significance. Pharmaceutical manufacturers hope that medical professionals can explain the performance of new drugs to doctors and inform them of contraindications, so as to guide doctors to use drugs correctly and increase the sales of drugs.

For this reason, some multinational companies have conducted strict vocational skills training when recruiting medical representatives to help them understand the correct concept of drug sales and convey drug information to customers scientifically and responsibly on behalf of enterprises, which has been welcomed and recognized by the majority of medical workers.

Medical representatives need strong communication and coordination skills, and professional ability and professional ethics are very important. Chinese medical representatives can be divided into two basic types, namely, product-independent type and product-related type.

Product-independent means that there is almost no exciting work content except simple work; The types related to the company's products are social activists, drug lecturers, drug sales experts, specialist medical representatives and so on.

"Medical Representative" certification system;

The professional ability and professional ethics of "medical representatives" are very important. The pharmaceutical industry in many countries has formulated a relatively perfect system of "qualification certification of medical representatives" to ensure the qualification of this profession, and standardized and restrained the behavior of "medical representatives" through the Code of Conduct for Drug Promotion.

The standards in most countries are based on the International Federation of Pharmaceutical Enterprises and Associations (IFPMA) and the Code of Conduct for Drug Promotion. In China, RDPAC took the lead in promoting the Code of Conduct for Drug Promotion in 1999 member companies to standardize drug promotion behavior. It has been revised and updated twice.

The system of "medical representative qualification certification" has long existed in many countries and regions. Britain, France, Italy, the United States, Japan, the Philippines, Indonesia, Singapore, Taiwan Province Province of China and Hongkong have all established systems similar to "Qualification Certification of Medical Representatives", some of which have a long history and relatively perfect certification systems.

Refer to the above? Baidu encyclopedia-medicine representative