What do Chinese companies need to do to remain invincible in the competition?

Enterprises must meet the following conditions in market competition:

●Talent is the primary condition for enterprise competition. Talents are divided into various types according to the professional knowledge they have learned. Enterprises should never be blind when selecting talents, but should select and train them according to the company's own characteristics and needs, so that talents can truly serve the enterprise. How to select talents can use the following methods: First, recommendation. Recommendation is the most effective means for enterprises to discover talents. However, recommendation must be combined with the characteristics of the enterprise and its future development direction. It must be organized, purposeful, planned, and based on the needs for different talents at different times. The second method is public examination selection. This is also a more scientific, open and reasonable talent selection method, which can inspire everyone's enterprising spirit. The third method is open recruitment. In today's information age, multiple channels such as the Internet and television can be used. The fourth method is selection based on performance. People without talents cannot achieve anything, and those who have achievements must be true talents and scholars.

●Science and technology are the fundamental conditions for enterprise competition. Science and technology are the primary productive forces. In the modern market environment, whether an enterprise's use of new technologies to develop productivity can be effective is crucial to the fate of the enterprise. In the modern market economy, it is no longer simply about producing more and better products in the past, but about producing products with more specifications, varieties, lower costs and better quality. This requires the development of science and technology to improve the original products. Occupy the commanding heights of the development of the same industry. In terms of products, winning with newness is the prerequisite for participating in competition. Only when products meet the needs of the market and meet the psychological needs of consumers can we talk about competition. At present, social productivity is improving every day, consumer demand is becoming higher and higher, and the market is experiencing unprecedented new changes.

●Innovation consciousness is the subjective condition for enterprise competition. On the surface, the competition of modern enterprises is the competition of variety, quality, price, service, business reputation and promotion methods. But its competitiveness comes from the innovative consciousness of business managers. For now, traditional business concepts have lost their viability. Only entrepreneurs who are innovative, look ahead to the future, and are not satisfied with the status quo can make accurate judgments about the future market and generate various measures to participate in competition. . In today's increasingly fierce competition in the modern market, for an enterprise, the innovation awareness of top managers plays a decisive role in the survival of the enterprise. Therefore, enterprise managers must have innovative and advanced market awareness. This awareness determines Enterprises must regard the various needs of consumers as the center of production and operation activities, and make production and operations revolve around this center to adapt to and meet the needs of consumers. The modern market is ever-changing, the consumption structure is a multi-layered structure, and consumer demand is also diverse. If a company does not have the advanced awareness of market forecasts, it will be eliminated by the market; on the contrary, if a business manager has this advanced awareness, It will make accurate evaluations and judgments about the future market, respond to competitors in advance, always stay ahead of the competition trend in new markets, and remain invincible in future market competition.

●Social environment is the objective condition for enterprise competition. Now our country is in the development period of market economy. Competition, as the fundamental law of commodity economy, has been accepted by society. As an enterprise, how can you make society accept you? , supporting you becomes an important guarantee to compete with competitors and win. First of all, an enterprise must become an independent legal person that is responsible for its own profits and losses and operates independently in accordance with the requirements of the modern enterprise system. It must get rid of all unnecessary administrative intervention and control, and abandon all rules and regulations that restrict commodity production. Only in this way can the enterprise have power and motivation to compete. Secondly, as competition intensifies, the external conditions for enterprise competition become increasingly important. Therefore, on the one hand, enterprises should aim at image building and regard establishing corporate image as a long-term project. On the other hand, companies must establish brand awareness and implement brand strategies. The establishment of a brand also depends on many factors such as quality, cost, packaging, price, etc. Only by consolidating its own foundation and achieving strict control and scientific operation in all aspects can the establishment of a brand become a reality. Third, enterprises must increase their publicity efforts. The market economy can also be said to be an advertising economy in a sense. Multi-channel advertising is very effective in establishing corporate image and expanding product visibility. In short, the competition among modern enterprises has reached a stage of intensification, with different enterprises taking the lead in the market economy by virtue of their different advantages. But for any enterprise, it is inseparable from the above four most fundamental competitive conditions. Only by doing well in the above four aspects can an enterprise remain in a neutral and invincible position in the competition and develop and advance more steadily.