I want to know how the integration of organic agriculture forms a good interconnection chain.

5. Q: Why did you register the trademark of "Pig and Dog" organic food?

A: Because, first of all, the base is built in the shallow hilly area with Zhugou as the center and at the junction of Queshan, Tongbai and Biyang counties. Secondly, Zhugou, known as "Little Yan 'an", is the seat of the famous red revolutionary base, which has certain influence and popularity in China. Carrying out the organic agriculture movement here can mobilize the enthusiasm and entrepreneurial passion of the people in the base, and the organic products produced here are more likely to arouse consumers' yearning and be favored. In addition, the bamboo ditch is literally reminiscent of the poetic organic agriculture picture of "green mountains and green waters are pollution-free, mountains and rivers produce bamboo"!

6. Q: What does the logo of "Pig and Dog" mean?

A: She is like a road, a road symbolizing ecological agriculture leading to the distance and the world. She is like a tower, symbolizing the green pyramid of Zhugou product development. The top of the tower is organic food, the waist is green food, and the bottom is pollution-free food. She is like a mountain, a mountain symbolizing the learning and innovative spirit of Zhugou employees. Only by continuous learning and innovation can employees gradually improve and reach the peak. Without learning and innovation, employees will stay at the foot of the mountain forever. She is like a tree, a tree symbolizing the spirit of bamboo ditch, tough and straight, evergreen all the year round! She is like a chain, symbolizing the cycle of ecological industrial chain, from plant production to animal transformation to human processing and consumption to microbial decomposition, which is endless and represents the eternal cause of Zhugou organic agriculture. She is like a river, a long river symbolizing the organic agricultural culture in Zhugou, which is deep and profound, representing that Zhugou culture will last for a long time. She is like a rising spiral, representing Zhugou enterprises, Zhugou people, Zhugou products, Zhugou brand, Zhugou culture and everything in Zhugou will be a process of continuous improvement and progress. She seems ...

She is a revolutionary bamboo ditch and an organic bamboo ditch; She is the bamboo ditch in Queshan, and she is the bamboo ditch in the Central Plains. She is the bamboo ditch in China, and she is the bamboo ditch in the world!

7. Q: Why did Zhugou choose red and green?

A: Red is the color of blood, indicating patriotism and revolutionary enthusiasm. It is also the color of the human heart, symbolizing love. Red is easy to arouse people's excitement, full of strength, enthusiasm, direction and impulse; Green is an organic color, which gives people a kind of freshness like nature, shows a kind of youthful strength, has strong vitality, gives people a feeling of liveliness, enrichment, hope, knowledge and loyalty, and symbolizes safety. We can use a pair of couplets to illustrate the true meaning of color selection-red mountains, red water, red land, red revolutionary holy land stained with revolutionary martyrs! Organic vegetables, organic grains, organic livestock and poultry, the cradle of people's passion for weaving organic food in old areas!

8. Q: I heard that the company is engaged in CI planning. What is CI? Why do you want to carry out CI planning?

A: CI is the abbreviation of corporate image recognition. CI is a business strategy for enterprises to systematically innovate and unify their own concept, culture, behavior and visual recognition, so as to create a personalized corporate image and gain public recognition abroad. Overall corporate image. It's called CIS, that is, enterprise identification system. Enterprise identification system includes enterprise mind identity, enterprise behavior identification and enterprise visual identification. Among them, MI is the highest decision-making level of CI and the strategic level of CI strategy, which can be compared to the "heart" of an enterprise. BI is the dynamic identification form of CI and the implementation face of CI strategy, which can be compared to the "hand" of an enterprise. VI is the static identification symbol of CI, and it is the development face of CI strategy, which can be compared to the hand of an enterprise. What is the significance of introducing CI into enterprises? Internally, it is conducive to rebuilding corporate culture; (2) It is beneficial for enterprises to enhance product competitiveness; (3) It is conducive to the diversification, collectivization and international operation of enterprises; Externally, it is beneficial for enterprises to stabilize the workforce and continue to attract outstanding talents; (2) It is conducive to enterprise financing, expanding the sources of social funds, and enhancing the investment confidence of shareholders; (3) It is beneficial to win more suppliers and distributors and expand the circulation channels of enterprises; (4) It is beneficial for the enterprise products to be recognized by consumers; ⑤ Conducive to the operation of corporate public relations.

9. Q: Is it true that the company has established cooperative relations with many universities, research institutes and technology enterprises?

A: It's true. In order to develop agriculture, rural areas and farmers' ecological organic agriculture, the company has successively established close scientific research cooperation relations with China Agricultural University, China Academy of Agricultural Sciences, Beijing Puren Ecological Technology Co., Ltd., College of Veterinary Engineering of Henan Agricultural University, School of Food Science of Wuhan University of Technology and other units. The key areas of cooperation with China Agricultural University are organic theory research, organic agricultural production technology, organic agricultural standardization system construction, organic certification standards and product export. The two sides also plan to establish China's first organic food research institute in Beijing to conduct all-round research on organic agriculture and organic food. The key areas of cooperation with China Academy of Agricultural Sciences are production materials, including bio-organic fertilizers, bio-pesticides, microbial feed additives and microbial veterinary drugs. The key areas of cooperation with Beijing Puren Ecological Technology Co., Ltd. are micro-ecological technologies, including intelligent micro-ecological fermentation equipment and serialized micro-ecological production technologies. The key areas of cooperation with Henan Agricultural University are genetic breeding, feeding management, feed formulation, processing and disease prevention of organic pigs and chickens. At present, the cooperation and research on organic breeding technology of Queshan black pig and organic chicken are being strengthened. The key area of cooperation with the Food College of Wuhan Institute of Technology is the production and processing technology of organic food, and the cooperation and research on supercritical extraction of organic Toona sinensis are currently underway.

10, q: what is the basic idea of the company to develop the three rural ecological organic agriculture?

A: First, theoretical research, then resource investigation, then strategic design, CI planning, and finally implementation. In the process of implementation, we adhered to the principle of "striving to be a brand, making a market first, then building a factory, and then making a base", and formed a dragon-shaped industrial chain in which the brand takes the market, the market takes the factory, the factory takes the base, and the base takes the farmer.

1 1, q: how to choose the three rural ecological organic food market?

A: The market choice should be mainly developed countries and large and medium-sized cities in China. The sales target should be people with higher economic income, relative wealth and higher education, as well as children and pregnant women. They can be sold to hotels, joint ventures, wholly-owned enterprises, aviation and other departments.

12, q: how to develop organic agricultural production step by step?

Answer: First of all, choose the base, choose warm temperate zone, temperate zone and cool climate zone, with less pests and diseases; Production areas should choose areas with good environment and basically no pollution (including air pollution, soil pollution and water pollution). Secondly, the selection of varieties, whether planting or breeding, should choose varieties with strong disease resistance, preferably local native products or local excellent varieties, which are easy to produce organically and finally produce according to organic standards.

13, q: what is the ideal goal pursued by the three rural ecological organic agriculture?

A: Adopting the most advanced technology and management measures, using the cheapest labor and land resources in the base to produce the best quality safe and healthy food for the richest people to consume, and building a green channel between farmers and high-income people in the base can not only ensure food safety, but also protect the ecological environment and increase the economic benefits of farmers and enterprises in the base.

14, q: The ecological organic agriculture of agriculture, countryside and farmers is a large-scale undertaking, which definitely needs a lot of talents. What are the criteria for companies to select talents? How to treat talents correctly?

A: "There are virtues and talents, and they are reused; Have virtue but no talent, cultivate and use it; Only those without virtue restrict employment; No virtue, no talent, and resolutely use it. " "inspire people with career, unite people with feelings, and bind people with interests."

15, q: I heard that the company put forward the human resource pyramid theory. Please explain?

A: The company divides employees into four categories: manual employees, technical employees, intellectual employees and image employees. From bottom to top, it corresponds to four layers of Zhugou trademark patterns respectively. The bottom of the tower is a manual worker. Value is mainly embodied by manual labor. In principle, the company adopts the method of remuneration according to work, and pays wages by time or piece rate. The second floor of the tower is staffed by technicians. Mainly engaged in skilled labor to reflect the value, the company treats such employees in principle by combining remuneration according to work with remuneration according to skills, and by combining hourly wages with technical contribution bonuses. There are intellectual employees on the second floor of the tower, who mainly engage in mental work to show their value. Because the results of their work can't be measured by time and can't be paid by time. Instead, they should be encouraged by combining the basic living expenses with the calculated salary or floating annual salary. At the top of the tower are image employees or brand employees, who mainly participate in enterprise management indirectly with their personal status, reputation and influence, reflecting their own values. For such employees, the company will give corresponding gifts according to the long-term economic benefits brought by its influence. For example, if running a business is regarded as a war, then manual workers are like rifles used in combat, which need to be fired constantly, and their lethality is only concentrated at a certain point; Technicians are like tanks used in combat, with comprehensive combat functions, large lethality and attack area; Knowledge workers, like aircraft carriers, can integrate all the fighting capacity, lethality and attack area. An employee's image or brand is like a nuclear weapon. Although it is generally not used, its shock wave can "defeat the enemy without fighting."

16, q: the company put forward a theory of "technology grafting", please explain it?

A: The so-called "technology grafting" is actually a process of "technology transfer" and "technology transfer". The company sent senior technicians to graft the technology of colleges and research institutes through entrusted training, and then grafted the technology grafted by senior technicians to intermediate technicians through technical training, and then the intermediate technicians grafted the technology to grass-roots employees through training and guidance, thus completing the technological transformation and upgrading of the enterprise.

17, q: why should the company cooperate with universities?

A: Organic agriculture is an important part of modern agriculture. The company's existing technical strength and farmers' experience are far from meeting the needs of the development of organic agriculture. We must use modern technology to graft and transform the original enterprises in order to occupy a place in the fierce competition in the future. Through cooperation with universities, we can enhance the brand of enterprises, inject fresh blood into enterprises from two aspects: theory, information and technology, promote enterprises in all directions and promote the optimization and upgrading of their products.

18, q: I heard that the company has proposed a new form of joint-stock cooperation, called project joint-stock system. Please introduce it?

Answer; The three rural ecological organic agriculture industrial base has been listed as the organic agriculture industrial base of Henan Province and the key project of high-tech industrialization of the current government of Henan Province, and is actively applying for the national organic agriculture industrial base. The base is large in scale, covering an area of 6,543,800 mu, with many projects, including 654.38+ 09 basic projects and nearly 50 sub-projects. Sub-projects are divided into more projects, and the industrial field involves planting, breeding, means of production processing, food processing and many other fields. There are many levels of cooperation, including universities, research institutes, enterprises, farmers, intermediary organizations, technicians and managers. How to unite the company and its partners into a mutually beneficial entity? Obviously, this huge and complicated problem cannot be solved well in the form of joint-stock cooperative system, but the project joint-stock cooperative system can effectively solve this problem. The so-called project joint-stock cooperation system refers to a form of joint-stock cooperation between the company and its partners on specific projects in the specific field of "three rural" ecological organic agriculture.

19, q: I heard that the company is going to introduce farmers to carry out organic agricultural production in Taihe Manor. Is it true?/You don't say.

A: It's true. According to the company's unified planting and breeding plan for the manor, the company plans to introduce farmers to the manor to engage in organic agricultural production. The company will implement "five unifications", that is, unified technical standards, unified provision of improved varieties, unified provision of means of production, unified technical services and unified brand sales, and farmers will receive corresponding labor remuneration according to the quantity and quality of production.

20. Q: The industrial chain of agriculture, countryside and farmers' eco-organic agriculture is long and there are many projects, which require a lot of manpower, material resources and financial resources. What means does the company use to solve these problems?

Answer: "borrow", "integrate" and "combine". "Borrowing" means relying on external forces, that is, achieving the effect of effortless use of power, and "uniting" means uniting all forces that can be United to form a United front; "Integration" refers to the integration of all resources for the use of the company. In the processing and production of agricultural means of production and products, low-cost methods such as entrusted processing, trusteeship and joint processing are adopted; in the base construction, the form of "company+manor+farmer" is adopted; the base labor force and land resources are integrated; the project shareholding system is implemented in technology and financing; three-step cooperation is adopted in employment, namely, one-time cooperation, long-term consultant, close core, and various forms such as channel borrowing and regional agency are adopted in market development.

2 1, q: what does the company focus on in the process of developing the three rural ecological organic agriculture?

A: Focus on technology, standards, core product production, mode, service, market and brand, and leave the general production and management to others.

22. Q: How to correctly understand the form of "company+farmer" when developing eco-organic agriculture in agriculture, rural areas and farmers?

A: "Company+farmers" is the basic model of agricultural industrialization development. In this basic model, it is to do what farmers can do and let farmers do as much as possible (such as regular production activities). What farmers can't do, what they can't do (such as certification, standards, technology, market, brand, etc. The company is engaged in basic agricultural production and participates in market competition independently with small farmers, which is doomed to failure.

23. Q: How to correctly handle the relationship between "market" and "mayor" in the process of developing ecological organic agriculture in agriculture, countryside and farmers?

A: To run an enterprise, we should not only rely on the market and take the road of marketization, but also rely on the mayor (government) to create a good market environment for enterprises. Enterprises rely on the market to make blood, and the mayor transfuses blood. With the mayor, we can increase the number of blood transfusions (such as project funds and policy funds). ) and reduce the number of blood transfusions (such as reducing various taxes and fees, etc.). By looking for the mayor, you can also mobilize the media to publicize the enterprise for free (because the media always turn around the mayor for free and the market turns for paid), which invisibly improves the market value of the enterprise and plays a role in creating momentum. The benign interaction between enterprises and mayors through the market is like giving birth to a pair of wings. It is difficult to fly, but it is too difficult to fly if you ignore either side. Market and mayor are the relationship between body and use for enterprises, and market is the body and internal cause; The mayor used it, but it was an external cause. While doing the market wholeheartedly, the company always insists on winning the support of the government; At the same time, while striving for government support, don't forget the development of the enterprise itself, so that the development and business environment of the enterprise is always in the best state.

24. Q: What types of products will be mainly developed by the three rural ecological organic agriculture?

A: The key development of agriculture, rural areas and farmers' eco-organic agriculture: ① local special products or innovative products such as Queshan black pig, Queshan red Toona sinensis, Queshan chestnut, Biyang donkey and Zhumadian sesame oil, and innovative products such as pheasant, green shell egg, wild boar and mountain pig; ② High-quality products that occupy the high-end market, such as organic products and green pollution-free food during organic conversion; (3) Foods and health products that people eat directly do not make or make less intermediate products.

25. Q: How to promote the brand of three rural ecological organic food?

A: ① Actively apply for certification by international authoritative certification bodies; ② Actively strengthen technical exchanges and cooperation with universities, research institutes and scientific and technological enterprises; (3) strive for the strong support of governments at all levels; ④ Actively set up a learning talent team full of wisdom, cooperation and innovative spirit; ⑤ Establish standardized production management and quality assurance system as soon as possible; ⑥ Actively declare scientific research achievements and patents; ⑦ Vigorously carry out advertising and corporate culture communication; ⑧ Make full use of the unique geographical conditions and ecological advantages of the base; Pet-name ruby efforts to develop excellent products and innovative products with local characteristics; Attending to actively expand the market, so that market share and brand awareness continue to rise!

26. Q: I heard that the company is implementing "star service". Do you want to know more?

A: Star service is a service measure taken by the company according to the principle of "quickness, thoughtfulness, honesty and efficiency" for different objects:

(1) Provide one-star service for ordinary consumers and suppliers, establish customer files, call back regularly, feed back market information and provide necessary services.

(2) To provide two-star services to key consumers and distributors, except telephone return visits, everything is responsive and difficult to answer.

(3) Provide three-star service for base growers and farmers, that is, on-call to help farmers solve problems on the spot.

(4) Provide four-star services to cooperative enterprises, farmers' associations, professional farmers and key growers. Service personnel often visit customers to help solve all difficult problems.

(5) For entrusted processing or trusteeship enterprises, the company implements five-star service-that is, the whole process of tracking and guiding services, and solves all problems in the production process at any time.

27. Q: What are the principles followed by the company?

A: The principle is to maximize benefits by optimizing quality, maximizing efficiency and minimizing costs. To do something, we must first consider quality, that is, to achieve the goal, then consider cost, and finally consider efficiency. Only by organically combining quality, cost and efficiency can we maximize benefits. If we only pay attention to one or two of them and ignore the other two or one of them, it is impossible to maximize the benefits!

28. Q: How does the company guarantee the interests of its partners?

A: No matter how the market changes, the company guarantees that the interests of the partners are stable at a certain level, and all risks are borne by the company to ensure that the interests of the partners are not affected.

29. Q: How to choose the sales channels of the three rural ecological organic foods?

Answer; Because organic food belongs to high-end food, its main market is high-income people at home and abroad, so food export companies should be given priority in channel selection, and then large supermarkets, organic food specialty stores and high-end restaurants should be selected.

30. Q: Why does the company focus on developing organic pigs?

Answer: First of all, Zhumadian is the largest pig-raising city in China, and local farmers have long-term pig-raising habits and high breeding techniques. Secondly, pork is a popular food, and there is a great demand at home and abroad, especially high-grade pork. Third, the base has a long-term habit of breeding local fine variety Queshan black pig, and the breeding method is close to organic breeding, and the breeding scale is also quite large, which is conducive to rapid industrialization; Fourthly, Queshan Black Pig is resistant to diseases, coarse food, high lean meat rate and delicious meat, which is suitable for the development of organic farming. The breeding of organic pigs can not only effectively promote the development of organic feed, organic veterinary drugs, organic planting, organic fertilizers and organic biological pesticides, but also promote the development of biogas and meat food processing industry, and promote the virtuous circle and healthy development of organic agriculture.

3 1, Q: Why is Toona sinensis also the focus of organic agriculture?

A: First of all, Toona sinensis, a forest vegetable with the same medicine and food, is called "China green health food" abroad because it secretes insect repellent substances during its growth and rarely uses pesticides, which is of great development value; Secondly, the development of Toona sinensis in this base has a unique variety, climate and geographical conditions, forming a unique advantage. Third, the base is large in scale, with nearly 10,000 mu of Toona sinensis developed, which provides the base conditions for Toona sinensis industrialization; Fourth, all technologies are basically mature, which provides technical conditions for the industrialization of Toona sinensis; Governments at all levels strongly support the industrialization development of Toona sinensis, providing strong policy and financial support for the company. Therefore, the company designated the Toona sinensis project as a key development project of organic agriculture.

Q: Is it true that the company responded to the Party's call to launch the third agricultural revolution in China?

Answer: If 1949 China * * * Production Party's land distribution to farmers was the first agricultural revolution in China, which solved the land problem of China farmers' main means of production, and 1978 China * * * Production Party's land contract responsibility system was the second agricultural revolution in China, which mobilized farmers' enthusiasm and solved the problem of food and clothing for China people, then today we have no reason not to take China *. Developing organic agriculture in response to WTO is considered as the third revolution of agriculture in China, because it can effectively solve many problems such as food safety, resources and environment, economic benefits and so on. This revolution has four major tasks. First, let China agriculture embark on the road of sustainable development; Second, let China's agriculture participate in the international division of labor in the WTO; Third, let China's agriculture realize industrialization; Finally, let China's agricultural farmers get rich as soon as possible.

33. Q: Why should the government support leading enterprises in agricultural industrialization?

Answer: Because leading enterprises represent the market, customers, standards, scale and future agricultural development direction, they are the leaders and flagships of the third agricultural revolution in China! Is the main force of agricultural industrialization management!

34. Q: What is the pyramid theory of ecological products, and what is the basic idea of the company to develop organic food?

A: The pyramid theory of ecological products was first put forward by Professor Wu Wenliang, the doctoral supervisor of China Agricultural University, the chief expert of the National Expert Group on Ecological Agriculture Science and Technology, and the chief technical consultant of our company. That is, if ecological food is compared to a pyramid, the bottom of the tower is pollution-free food, the waist of the tower is green food, and the top of the tower is pollution-free organic food. The basic idea of the company to develop organic food is "easy first, then difficult, low first, then high, step by step, and gradually improve". That is, we can give priority to some products that are easy to develop, such as Toona sinensis, wild Chinese herbal medicines, etc., because organic food needs a transition period and it is impossible to organize in one step. This requires a gradual transition process, and it is also a process of gradual development and improvement, that is, the formation of a pollution-free, green and organic ternary product system, and the ultimate goal pursued by the company is organic food.

35. Q: What talents does the company need?

A: The company needs a large number of talents, especially engineering and technical talents in agronomy, plant protection, animal husbandry, veterinary medicine, microbiology, plant genetics and breeding, animal genetics and breeding, environmental protection, food processing, and management talents in enterprise management, marketing planning, marketing, accounting, secretarial and foreign trade.

36. Q: How does the company recruit and use talents?

A: Full-staff contract system is implemented. The new employee shall sign a temporary labor contract before taking up the post, with a contract period of 3-6 months, and sign a labor contract after passing the trial, with a contract period of one year. Renew the next year's labor contract one month before the contract expires. The termination of the labor contract represents the termination of labor relations. The labor contract stipulates the responsibilities, rights and interests of both the company and the employees.