How does a website make money? Just like Baidu, provide services for us. Who gives Baidu money?

Charge standard:

1. Minimum advance payment of promotion fee for bidding ranking 1500 yuan, with no limit on overpayment. Your payment will be deposited into your registered bidding ranking account. When a potential customer clicks on your website through bidding ranking, Baidu will deduct the corresponding fee from your account.

2. The starting price per click is 0.30 yuan. If multiple websites bid on a keyword at the same time, the search results will be sorted according to the bidding level of each click.

3. There is no limit to the number of keywords that each user can submit. No matter how many keywords are submitted, they will be charged according to the actual clicks on the website.

4. The bidding ranking click billing system counts the click situation every 15 minutes, and deducts the corresponding fees. You can log in to the bidding ranking customer management platform at any time to check the click situation.

5. We provide detailed click statistics report for each customer, and you can visit the management platform at any time.

Annual fee for professional services: 600 yuan and Baidu provide you with consulting services, account opening services, management services and report services.

Baidu also seems to have some portals to provide technical support for search engines.

You can also charge for this.

reprint

[[i] Last edited by excellent mommy on September 4, 2005 at 09: 35 [/I]]

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Baidu's ranking of popular trade secrets won the favor of small and medium-sized enterprises.

China Finance and Economics Network Comments View comments.

June 2005165438+1October 14 at 8: 30.

The IT industry in China in 2005 was the year of Baidu.

17:2 1 Hu Jintao: Improve the quality and efficiency of military logistics support by relying on science and technology 17: 12 China and Kazakhstan sign a joint communique to deepen energy cooperation 17:07 Bush said that the US troops stationed in Iraq will face more severe fighting in the new year16:. Explore the alternation of China's attack and showing kindness 16:00, open the age password of women's thin waist 15:54, the first step of team building: happy work 15:5 1 Fuji suspected of smuggling 15:49, and submit the secret letter to the National Development and Reform Commission, Japan.

On August 5th, Baidu Company, founded by China youth Li Man Hong Yan, was officially listed on NASDAQ. The world's largest Chinese searcher has created a "Yao Ming-style legend" in the US stock market: the issue price of the stock is $27, and it opened at a gap of $66 when it went public. On the first day of trading, the stock price was as high as $65,438 +0.2 1, closing at $65,438.

At that time, Baidu had become the greatest China company on Nasdaq.

Baidu has become a myth in the United States: it has created three records, namely, "the first-day increase of newly listed companies in the US stock market in the past five years, and the top 10 stocks with the most income on the day of listing in the United States have the best income among foreign companies listed in the United States".

To this end, the closing bell of the Nasdaq stock market on that day was rung by the president of Baidu. In the history of American consumer news and business channel founded by American media giants NBC and Dow Jones, the CEO of a company was photographed twice on the same day, which was created by the president of Baidu.

In the era of search dominating the world, Baidu has changed the strategic pattern of Internet in China within one year. At present, Baidu is the world's largest Chinese search engine, the largest online marketing platform in China, the world's largest Chinese website, and a leading Internet company in China.

10 year 10 On October 27th, Baidu's third-quarter financial report showed that its total revenue was 88.9 million yuan, up 27.6% from the previous month and up 174.4% from the same period last year.

Many people want to know, how does Li Yanhong's myth company make money? It's an online bidding ranking. In fact, it is Baidu's bidding ranking that won the favor of thousands of small and medium-sized enterprises in China overnight.

This is the secret of Baidu's success.

Baidu's hot secret weapon

Bidding ranking has become a business model.

When investors all over the world are crazy about a China company named Baidu, besides Baidu's fire suppression on Google in the Chinese world, its most important money-making weapon is Baidu's first business model in China-bidding ranking.

In the past four years, bidding ranking has helped tens of thousands of small and medium-sized enterprises in China to become famous by relying on online marketing.

In May, 2005, CCID Evaluation released the CCID Evaluation Report based on the survey results of more than 800 enterprises in 18 cities nationwide: in economically developed areas of China, 94.78% of enterprises know about online marketing, and 50. 14% of enterprises recognize Baidu's bidding ranking service.

The company led by Li Yanhong is the first to participate in localized sales. As China's own search engine, Baidu is more familiar with China's online habits. Previously, at the first Internet marketing conference hosted by China Electronic Information Industry Development Research Institute, Baidu was rated as "the most satisfactory Internet marketing platform for SME users in China" because its bidding ranking helped tens of thousands of enterprises succeed.

The person in charge of Baidu explained that "bidding ranking" is a kind of network promotion method that pays by effect, which was first introduced by Baidu in China.

After purchasing this service, a company will register a certain number of keywords, and its promotion information will first appear in the corresponding search results of netizens. Every time a potential customer is attracted to visit, the company only needs to pay a minimum of 30 cents. For example, a company registered the keyword "electrical equipment" in Baidu. When people search for this information on the Internet, they will give priority to the company, and Baidu will charge according to the number of potential customers visiting the company.

Let people find your company online.

Baidu has won half of online marketing.

In the evaluation report of CCID.com in May 2005, Baidu has won half of the online marketing market in China. For new searchers, this means that their development space has been greatly compressed.

"We hope there is a way, not to find a needle in a haystack, but to let potential customers who really need it come to us." Liu Wenhua, a client of Baidu's bidding ranking service and president of Beijing Andingmen Chinese Medicine Hospital, said.

At present, the biggest difficulty for a large number of SMEs in Beijing, Shanghai, Guangzhou and Shenzhen is to find customers. In the past, they often looked for business opportunities through advertising, mailing and telemarketing, but the effect was not very satisfactory.

Baidu's bidding ranking completely rewrote this model. Liu Wenhua felt many advantages of Baidu's bidding ranking: "I value Baidu's bidding ranking most. First, Baidu, as the world's largest Chinese search engine, has a wide spread in the Chinese world; Second, Baidu's bidding ranking is based on the effect of payment, which is the lowest average cost of acquiring new customers; Third, it is highly targeted, and a search command can directly find a large number of potential customers. "

At present, Baidu has two core agents in Beijing, one is Beijing Zhenlong Advertising Company and the other is Beijing Jinghe Xinda Technology Development Company. Compared with their peers, the two companies are creating a new industry to promote bidding ranking for an online search company listed in the United States.

It is understood that Jinghe Xinda and Zhenlong Advertising have recruited a large number of senior network marketing consultants and professionals. Baidu hopes that this elite team can make great achievements in Beijing and completely change the marketing methods of small and medium-sized enterprises in Beijing.

Small and medium-sized enterprises go to bid for ranking

Go to Baidu for gold

For Wang Yun, a famous e-commerce company, Baidu has rapidly increased its influence in Beijing.

Wang Yun Company, founded in 1999, is the first e-commerce company in China to realize online transactions, mainly engaged in digital products, including prepaid products such as digital phone cards and digital products and services such as air tickets.

At present, Wang Yun Company has become the largest virtual card online agent in China. Wang Yun has been quietly eyeing Baidu's bidding ranking. "If the traditional promotion method is adopted, a lot of advertisements are needed to cover these products, which is time-consuming and laborious. However, the adoption of Baidu's bidding ranking has given us new choices. " Zhang Yuying, Marketing Manager of Wang Yun Company, said.

Zhang Luying is an expert in network marketing and has her own set of experience in the use of bidding ranking. First, there is no restriction on keyword registration, so the online search range is large. Wang Yun has now registered more than 150 keywords on Baidu, and the number of telephone inquiries has even doubled.

Zhang Luying believes that another major advantage of bidding ranking is cost performance. Previously, Wang Yun also did online search marketing. By quietly calculating each searcher's experience in finding customers, it is found that Baidu's income is much higher than other promotion methods.

"Since we made this bidding ranking, our telephone consultation volume has doubled. Now a large number of orders are obtained online, and many people find us from Baidu's bidding ranking. " Manager Zhang of the marketing department of Beijing Xianglun Company said excitedly.

As the authorized training center of Beida Jade Bird Company, Beijing Si Nuo Xianglun Technology Co., Ltd. is a famous IT education institution in China. How to publicize their own advantages and how to highlight the brand awareness of the company are their main promotion goals. The company found a profitable way in the keyword service of "pay by effect" in the bidding ranking.

Manager Zhang said that Baidu's bidding ranking system is very valuable, because it is very targeted, so it can bring very targeted user groups to its own company, and these people are very likely to become students. This greatly saves the company's promotion expenses, and enables the company to concentrate its superior forces, funds and operations and use limited resources on the cutting edge.

Rewrite marketing teaching plan

Experts spoke highly of the bidding ranking.

The business model of bidding ranking created by Baidu led by Li Yanhong has become a teaching plan for academic research.

"In the future, business owners will pay more attention to online marketing. The future development direction of online marketing will be effect-oriented, and the method of paying by effect will be favored by many small and medium-sized enterprises. " Professor Xuping Jiang, MBA tutor of Tsinghua University Institute of Economics and Management and a famous online marketing expert, said.

"As long as potential users don't visit your website, then you don't have to pay for this promotion, effectively saving the other half of wasted advertising investment." Lv Benfu, vice president of School of Management, Graduate School of Chinese Academy of Sciences, believes that competitive ranking is a highly optimized resource allocation method and an excellent personalized information service model.

Niu Haipeng, an associate professor at the Business School of Renmin University of China, said: "For enterprises that use competitive rankings for promotion, this model is very direct: first of all, the people who see your advertisements are the customers you want. Second, not only let them see it, but also let them enter your website to browse the information you provide, so you need to pay. In other words, you will only pay for it if it works. As an idealized promotion method, bidding ranking has solved many problems in traditional advertising. " Morning News reporter Zhang Xuguang

The background of the news story

Flow—

Lifeline of search engine

Internet experts believe that any kind of Internet promotion model needs a lot of access traffic to support it. Most small and medium-sized enterprises doing network marketing have two characteristics: first, the target customers are scattered, and they don't know who their customers will be. The existing marketing network is difficult to cover these customers, and customers need to come to you on their own initiative; Second, the marketing budget is not high, and the input-output ratio is very important.

These two characteristics largely determine the importance of traffic to the effect of online marketing platform. Small and medium-sized enterprises must find a network marketing platform with large traffic when doing network marketing, so that the probability of winning potential customers will be greater and the input-output ratio of network marketing will be improved.

According to the statistics of Alexa.com, a third-party website, since the beginning of July this year, Baidu's user traffic has surpassed Sina and become the largest Chinese website in the world.

Online marketing model-

Bid ranking and fixed fee ranking

Bidding ranking is a promotion method of paying by effect, mainly because enterprises buy keywords in search engines. When users search for these keywords, the promotion content of enterprises will appear in front of users. This method generally pays according to the effect of users' visits, and enterprises can bid for rankings in search engines. Service providers providing such products include Baidu.

Fixed fee ranking is a promotion method that charges a fixed fee, which can be a monthly fee or an annual fee. That is, the fixed ranking of keywords purchased by enterprises in search engines. When users search for these keyword information, the promotion content of enterprises will appear in a fixed position in the search results. Service providers offering such products include Sina. Morning News reporter Zhang Xuguang

Viewpoint link

Xu Bin, Marketing Director of Qianbaidu Flower Shop Chain Store:

In the past, we searched for franchisees by actively looking for distributors and partners, which was too time-consuming and laborious and had a low success rate. Later, we used Baidu's bidding ranking, and we didn't have to run around. We found more customers directly, and all the customers who came to the door were in need, and the signing rate was much higher. Competitive ranking has expanded our contact with distributors and greatly reduced marketing costs.

Miao, head of outpatient promotion of TCM experts in China:

At first, we always distrusted network promotion. However, we later chose Baidu's bidding ranking as the main network promotion method. Baidu's traffic is very large, and the two advantages of paying by effect and targeting potential customers are very attractive to us. Facts have also proved that Baidu's bidding ranking has indeed brought us many potential customers.

Liu Wenhua, Dean of Beijing Andingmen Chinese Medicine Hospital:

We started to use Baidu bidding ranking in 2003. Because the effect is very good, we have always regarded Baidu bidding ranking as our main promotion method. I value three aspects of bidding ranking most: first, as the world's largest Chinese search engine, it has a wide coverage; Second, its bidding ranking is paid according to the effect, which is the method with the lowest average cost and high return on investment among similar products; Third, it is highly targeted and can help us find potential target customers directly.

Wang Changjiang, CEO of Beijing Zhu Hao Management Consulting Company:

When we rank by bidding on Baidu, we usually use keywords, such as headhunters, headhunting companies and recruitment. Only those who need it will click. So the target customer orientation is very accurate. And it is global and has a very wide range. There are many talents from the United States, Britain, Australia and even South Africa in our company's resume database. Using Baidu's bidding ranking can also be self-made. I feel that the cost has been high recently, and I can go into the background to make a downward adjustment at any time. Another point is that it can improve our brand awareness. When users search for information about recruitment and headhunting, headhunting in Zhu Hao ranks first, which greatly improves the brand awareness of our company.

Wu Hui, Marketing Manager of 800 Interactive Technology Company:

We have done a survey and found that white-collar workers in many office buildings in China are used to Baidu search, and its user base is exactly the consumer group we want to develop. In this case, the directionality of our use of Baidu bidding ranking is very strong. Secondly, Baidu's bidding ranking service is not limited to the number of keywords, so that we can get a large number of keywords in advance without adding extra fees, which will bring more visits and potential users. We only need to pay the promotion fee according to the effect, so it is a very reasonable and acceptable way.

Liu Jizhong, General Manager of Beijing Meijiemei Technology Company:

We used to invest in online marketing platform, and the effect was average. After using Baidu, the average daily traffic of our website suddenly doubled. At the peak, we registered more than 680 keywords, and now it is gradually adjusted to more than 400, with an average of more than 1000 visits per day.

(Editor: Qing Xue)

Source: Beijing Morning Post Author: Zhang Xuguang

References:

Mainly yes.