Sk2 recruitment

At the invitation of the questioner, briefly talk about some personal views:

1. The public relations industry is a new and old topic in China. The new reason is that even now, many people in China can't have a correct understanding of this industry. Many people's understanding of the public relations industry is limited to those public relations ladies who fight for the interests of the enterprise by hook or by crook. The reason why this topic is out of date is that I attended a short-term training course on "Public Relations" at 1994 and studied it with curiosity. It has been more than ten years now.

2. The role of public relations industry is mainly reflected in two aspects, one is corporate public relations, and the other is government public relations. However, many enterprises or domestic government agencies have not set up a clear department called "public relations". In fact, the role of public relations is played by other departments, such as the Ministry of External Relations, the Planning Department and China Merchants.

3. The public relations function of an enterprise is to establish and coordinate various relationships with external enterprises or government agencies in order to obtain higher interests or better development; The role of government public relations is to achieve better development for a country or a region, and to establish and coordinate various relationships with other countries or government agencies and enterprises.

4. Good public relations talents are scarce in the market. Whether for enterprises or government agencies, after all, to really handle the professional affairs of public relations, it is not by eating, drinking and having fun as most people think, but by very professional knowledge, ability, quality and personal charm. Only public relations personnel with comprehensive conditions can do their jobs well.

5. There is no problem in terms of treatment. The handling of foreign relations is a very important issue for enterprises and government agencies. Therefore, the treatment of public relations personnel who can handle related affairs is definitely very good (the ability is not up to standard, and it is another matter to handle bad affairs).

As for other aspects, according to the current market, public relations personnel need to have certain basic requirements such as academic qualifications and certificates. Some enterprises or government agencies also need public relations personnel to be proficient in foreign languages.

Briefly talk about some personal views for your reference!