How can we quickly recruit qualified salesmen?

In addition to some basic physical and psychological abilities, a good salesman also needs to have the following ten qualities:

(A) the ability to understand marketing, what is sales?

Sales are very common in daily life, and everyone has a clear sales picture in his mind. Sales affect you all the time. A new understanding of sales will help you develop and apply new skills and get the most benefit from them. It can be said that each of us is a salesman, doing our own work every day.

What is sales? A simple definition of sales is the process of introducing the benefits provided by goods to meet the specific needs of customers. Of course, commodities include tangible goods and services. Meeting the specific needs of customers means meeting the specific desires of customers or solving the specific problems of customers. Only the special benefits provided by commodities can meet the specific needs of customers.

Therefore, the definition of sales is very simple for us. In other words, you can find out the special benefits that goods can provide and meet the special needs of customers.

(2) The second quality that a successful salesman should possess: courage.

Fear is an emotional response produced by inner feelings. Humans have two great fears: fear that they are not perfect.

Afraid of not being accepted by others.

We can also overcome fear by changing definitions. What salespeople fear most is being rejected. We can analyze ourselves:

1. What is the definition of rejection? What happened means that the customer refused?

2. In what tone did the customer tell you that you felt rejected?

3. What was your customer's expression before you felt rejected?

Change your mood: Try to turn negative emotions into positive ones, and be grateful to all those who make you stronger.

So be good at creating and taking risks. The brave are invincible.

(3) The third quality that a successful salesperson should possess: strong ambition.

Strong ambition is a strong desire for success. Only with strong ambition can you have enough determination.

The way to cultivate strong ambition can be to study and be with successful people. Life is a process of growth, and the most important decision in our life is to decide who to grow up with!

If you carefully observe our friends, you will find that they can be divided into three categories:

1, he is your mirror, much like you, he is the person you are eager to achieve, and he is helping you to know yourself better.

He represents an important person in your life, and your complex can be transformed through him.

He represents your subconscious, the person you least like, and the person who resists. He can help you accept yourself completely.

No matter what kind of people we meet and experience in life, we are still eager to achieve ourselves. In this process, we need to deliberately find our own growth team. The team that can really help us grow fastest has the following basic characteristics: 1, high personal achievement and realm; 2. It is the object of your imitation; 3. He can see your potential; 4. He cares about your growth; 5. He is willing to help you grow; 6. He has high expectations for you; 7. He will tell you the truth; 8. You will feel particularly stressed when you are with him.

The desire of successful salespeople, many of which come from the stimulation of real life, is produced under the action of external forces, and is often not positive and inspiring. The sender of the stimulus often makes the receiver feel humiliated and painful. This kind of stimulation will often arouse strong resentment, resentment and rebellious spirit in the hearts of the stimulated people, so that they can make some "out of line" actions and glow with "out of line" ability. After success, some top salespeople often say, "I never thought I had these two skills."

Successful salespeople have the determination to win and a strong desire to succeed.

The desire for success comes from your desire for wealth, your responsibility to your family and your pursuit of self-worth. Dissatisfaction is an upward wheel!

You can do anything well with your heart! If you can't, you have to! If you must, you can!

(4) Full confidence and understanding of products.

Be familiar with the knowledge of your own products. Your customers will not trust your products more than you do.

A successful salesman is an expert in his field. To do a good job in sales, he must have professional knowledge.

Confidence comes from understanding. We need to know about our industry, our company and our products.

Professional knowledge should be expressed in a popular way to make it easier for customers to accept.

Fully grasp the product knowledge of competitors: persuasion itself is a kind of confidence transmission.

(5) Paying attention to personal growth, continuous learning and anti-redundant learning can greatly reduce mistakes and shorten the exploration time.

The biggest advantage of learning is that by learning the experience and knowledge of others, you can greatly reduce mistakes and shorten the time of exploration, so as to achieve success faster.

The experience of others' success and failure is our best teacher, and success itself is the embodiment of ability and needs to be cultivated. Successful salespeople pay attention to the good habit of learning and growing.

Sales is a process of continuous exploration, and salespeople will inevitably make mistakes in this process. Introspection is the premise of understanding and correcting mistakes.

A successful salesman can always know a lot about his customers. This is inseparable from the sales staff's own knowledge and insight. How much knowledge and courage, how much knowledge, how many patterns.

Top salesmen are all masters who pay attention to learning. They cultivate their abilities through learning and make learning a habit, because success itself is a habit of thinking and behavior.

Top salesmen learn with a purpose. The correct learning method is divided into five steps:

(1) A preliminary understanding.

Repetition is the mother of learning.

(3) Start using.

(4) achieve mastery through a comprehensive study.

(5) Strengthen again.

(6) A high degree of enthusiasm and service.

Top salespeople regard customers as their long-term lifelong friends.

Caring for customers' needs is manifested in caring for customers anytime and anywhere, providing customers with the best services and products, and maintaining long-term contact.

Knowledge is not only strength, but also the core ability of enterprises to create wealth.

A successful salesperson can see the customer behind the customer, and can see that today is not his own customer, but it doesn't mean that tomorrow is not. Respecting others is not only a virtue, but also a manifestation of one's own personality charm.

(7) Extraordinary affinity.

Many sales are based on friendship.

The first product that a salesperson sells is the salesperson himself. How to get a good first impression is very important when salespeople sell services and products. At this time, your personality charm, your self-confidence, your smile and your enthusiasm should be mobilized to impress customers as much as possible in the first few seconds, which requires salespeople to have extraordinary affinity.

(eight) responsible for the results, 100% responsible for themselves.

Successful people keep looking for ways to break through, while unsuccessful people keep making excuses to complain.

To succeed in sales, you have to rely on yourself.

Find a way to succeed, not a reason to fail!

In the process of sales, mistakes are inevitable. It's not terrible to make mistakes. What's terrible is the fear of making mistakes.

Commitment equals completion, and if you think about it, you must do it. A person who dares to take responsibility is often easily accepted by others. Who can imagine the reason to cooperate with a person who is pretending to be wrong? Successful salespeople are responsible for the results themselves, 100% are responsible for themselves.

(9) Clear goals and plans (foresight).

Successful salespeople have goals in their minds, and some people only have wishes.

Successful salespeople should improve their self-expectation with the goal of making their self-expectation clear.

A successful salesman will define his own success, make clear the motivation of an achievement, and make clear the reason for achieving the goal.

Successful salespeople should have long-term goals, annual goals, quarterly goals and monthly goals, and subdivide the clear goals into your action plan for the day, constantly adjust their goals according to the development of things, and strictly follow the plan.

Carry out our plan and plan our work. For example, how many visits do you have to complete every day to achieve your goal? How much sales do you want to achieve? Where did you visit today? What is the tour route for tomorrow? Every day, my heart should be clear.

(10) Make good use of the power of the subconscious.

People's consciousness can be divided into expressive consciousness, subconscious and super-consciousness. Subconscious is the external image on the surface, while superconscious is the inner feeling of people. Only the decision from the super-consciousness is the real decision in people's minds.

Successful salespeople are people who dare to stick to their dreams.

The way to stick to your dreams is to input concrete and inspiring images into your visual system, stimulate your mind with a voice eager for success, read more successful and inspirational books, read biographies of successful people, and listen to some sales and success lectures.