Workflow of International Fashion Buyers

1. Grasp the market: This market is different because of its fashionable and popular attributes. Buyers need to master data and historical information about fashion, regional consumption culture and regional economic level. The sources of these materials are mainly market data and popular information released by authoritative organizations and authoritative media, as well as participation in various important exhibitions and trade activities. While paying attention to these market information, we can understand the dynamics of operators in the same industry;

2. Predict popularity: By mastering the above data and information, through analysis and combining with rich experience in case transactions, buyers can predict the colors, styles, fabrics, accessories, etc. of the best-selling goods in the next season;

3. Participate in the design process: the buyer shares and analyzes the collected information and prediction results with the fashion designer to help the designer design the clothing products that meet the needs of consumers in the next season;

4. Supplier selection: after the buyer obtains the sample, he selects the appropriate supplier;

5. Organize the supply and production of goods: buyers and designers put forward specific product requirements to suppliers, communicate the details of products, such as styles, colors, patterns, textures, etc., and determine prices;

6. Making a commodity plan: the buyer communicates with the commodity planner to decide the purchase scale and quantity of a certain style of goods, and these results are determined according to the business performance and financial status of the enterprise;

7. Selection of production suppliers: In addition to channel suppliers with logistics channels, trade resources or franchise rights, buyers should look for low-cost and high-quality production suppliers around the world, and manufacturers should provide samples for buyers to evaluate and choose;

8. Supervision of production and logistics (documentary): The commodity planning department should supervise the process quality of manufacturers, whether the transportation and circulation of goods are smooth, and whether the logistics distribution can keep up with the enterprise retail plan and accidental filling;

9. Terminal promotion: After forecasting, designing, planning, organizing production and logistics distribution, the products will be pushed to the front line of terminal stores and face to face with customers. The cooperation between the buyer and the marketing department is essential, and the new product manual, public relations activities, store display and other work should be implemented one by one;

10. Joint training: When purchasing a new product, all the features, selling points, precautions, display methods and window design of the new product need to be communicated to all retailers in the marketing department through training and meetings, so as to ensure that customers can obtain perfect brand value;

1 1, collect sales data and deal with problems: exciting sales are the basis for buyers to make the next successful transaction, and successful sales data summary and analysis can provide buyers with a greater safety factor; At the same time, under the different circumstances of unsalable and out-of-stock, balancing stores to adjust logistics distribution and exchange goods has become a more important fire fighting task;

12. Summarize the overall experience and make persistent efforts: after the peak season of commodity sales, summarize the collected data and the situation, exchange experiences and discuss problems with the commodity planning department and the marketing department, and plan the buyer's tasks for the next quarter while dealing with the surplus goods and replenishing the amount. The responsibilities of buyers vary from company to company, but all clothing buyers will supervise the research and development of a series of products, with their specific customer groups and price ranges. There are different levels of buyers in the purchasing team. Small shops may have only one buyer, and they will also participate in the sales and promotion of products, while the buyers of large clothing companies include trained buyers, assistant buyers, buyers and purchasing managers, all of whom are led by a purchasing supervisor. For companies like clothing buyers, people usually call the buyers "choosers". What a purchasing team needs is an efficient communicator, because most of their work practice is to communicate and negotiate with suppliers and other internal departments.

Buyers usually buy special categories of goods again. Buyers in small companies have a wide range of purchases. For example, women's casual clothes include jackets, shawls, skirts and trousers. Buyers of large companies may buy a much smaller range, such as only men's shirts. Generally speaking, the bigger the company, the smaller the range of goods buyers choose. However, compared with the all-round buyers of small companies, such buyers often bring higher turnover because of the large quantity of products they buy. The responsibilities of buyers in large companies will be strictly defined, while buyers in small companies may be generalists or generalists, because their work scope is diversified, and sometimes even extends to areas such as product design innovation and quality control. As far as purchasing responsibilities are concerned, the buyers of small retailers and some small department stores are different from those who work in large clothing stores, mainly because the buyers of small department stores only purchase branded goods and will not participate in the design and development of goods. In general, the responsibilities of buyers will vary from country to country. In the United States, buyers will not only assume more administrative responsibilities, but also consider economic income generation, while in Britain, buyers often work as salespeople (Claude Felter, R, 2003). In the United States, the sales team is usually responsible for purchasing, while in Britain, experienced buyers, the core of a company, are bound to travel frequently, mainly to understand the situation of clothing suppliers and accumulate fashion information. Trained buyers rarely have the opportunity to work abroad in their first year of employment. Before they start to work overseas, they are mainly at the headquarters to let them know how the company works, so as to better assist the buyers. For a well-trained buyer or assistant buyer, the first overseas job is probably to follow others to trade fairs or shops in Paris to learn about fashion trends. After two or three years, you can travel alone in different sales seasons according to the situation of retailers and product categories.