Exhibition of Exhibition Chen Coatings Group Co., Ltd.

Zhanchen Coatings Group Co., Ltd. is a national high-tech enterprise integrating R&D, production, sales and engineering construction of environmental protection coatings. The parent company of Zhanchen Coatings Group, the former Shenzhen Zhanchenda Chemical Co., Ltd., was founded in 1994. In 29, the company completed the equity restructuring of its affiliated enterprises. At present, the Group holds wholly-owned key enterprises such as Beijing Zhanchen Chemical Co., Ltd., Shanghai Fuchen Chemical Co., Ltd., Qingdao Fuchen Chemical Co., Ltd., Chengdu Zhanchen Chemical Co., Ltd. and Fuzhou Zhanchen Chemical Co., Ltd..

Zhanchen Paint Group has a marketing network all over the country, and its Zhanchen Paint, Classic Paint, Fuchen Paint and Governor Paint have a wide popularity and reputation in professional fields such as furniture paint, paint decoration and architectural paint. "Zhanchen" paint is a famous trademark and brand-name product in Guangdong Province, "Classic" paint has won China famous trademark, Beijing famous brand product and Shanghai famous brand product, and "Fuchen" paint has won honorary titles such as "Shanghai famous trademark" and "Shanghai famous brand product" for many years.

since its establishment, zhanchen coatings group has attached great importance to product technology research and development. up to now, the company has applied for 12 invention patents and 37 design patents, participated in the formulation/revision of 18 national and industrial standards for coatings industry, undertaken one national torch plan project, won one national key new product certification and one national science and technology Commissioner project. The former parent company of the group, Shenzhen Zhanchenda Chemical Co., Ltd., and its subsidiaries, Beijing Zhanchen Chemical Co., Ltd. and Shanghai Fuchen Chemical Co., Ltd., have all been recognized as national high-tech enterprises.

zhanchen paint group is one of the largest national paint enterprises in China. The total production and office space of the Group and its affiliated enterprises covers an area of about 5, square meters, with 12 most advanced resin synthesis production lines in China, with a resin production capacity of nearly 15, tons/year. Design and production capacity of coatings is nearly 3, tons/year.

Zhanchen Coatings Group takes "building a national brand and becoming a century-old enterprise" as its company purpose and "innovation, harmony and * * * growth together" as its core business philosophy, and is committed to creating the best local coating brand company with environmental protection, safety and sustainable growth.

every employee of zhanchen coatings group always starts from the corporate ethics of protecting the natural environment and benefiting future generations, and strives to reduce the consumption of resources while providing the society with coating products and services with more environmentally friendly performance, higher technology content and more satisfactory customers.

Zhanchen Coatings Group will continue to adhere to the business policy of combining humanistic care with scientific management, make great efforts to create wealth, repay the society and move towards a brighter tomorrow! In 1994, Zhan Chenda established his first factory, Shenzhen Zhanchenda Chemical Co., Ltd., in Guangdong Province, the cradle of modern coatings industry in China, specializing in the research, development, production and sales of civil coatings. Since then, Zhan Chenda has opened his rapid development road.

in the late 199s, Zhanchenda re-planned its brand positioning, positioning Zhanchen paint as professional furniture paint, classic paint as home decoration paint, Fuchen paint as high-grade furniture paint, and Governor paint as architectural decorative coatings brand suitable for internal and external wall engineering, and applying the most advanced technology to the actual production process of products. Since then, Zhan Chenda's brand marketing era has begun.

in the 21st century, Zhanchen Paint, Classic Paint, Fuchen Paint and Governor Paint have respectively expanded their business capabilities and brand influence, and made outstanding achievements in the fields of furniture paint, paint decoration and architectural decorative coatings, and their position as industry leaders has been further consolidated.

in 1994

zhanchenda established its first factory-Shenzhen zhanchenda chemical co., ltd. Specializing in the research, development, production and sales of civil coatings. Zhanchen brand was born. Open the road of rapid development of Zhanchenda;

in 1998

zhanchenda established the second factory-Beijing zhanchenda chemical co., ltd. Specializing in the research, development, production and sales of civil coatings. Zhanchenda has developed rapidly;

In 2

Zhanchenda established the third factory-Shanghai Fuchen Chemical Co., Ltd. Specializing in the research, development, production and sales of civil coatings. The pattern of Zhanchenda national production base has been basically completed;

In 23

Classic paint decoration brand quickly occupied the professional market of home improvement companies in China. The distribution network covers all parts of the country. Wait;

In 24

Shenzhen Zhanchenda Chemical Co., Ltd. was awarded as "Guangdong Coatings Flagship Enterprise" and "Vice President Unit" of Guangdong Coatings Industry Association. ;

In 25

Shenzhan Company was awarded as "One Hundred Advanced Enterprises with Harmonious Labor Relations" in Shenzhen;

Shanghai Fuchen passed the preliminary examination of famous brand products in Shanghai;

37 white anti-yellowing and whitening topcoat has passed the evaluation of high-tech achievements transformation project of Beijing Science and Technology Commission;

In 26

Shanghai Fuchen became the "Shanghai Enterprise Technology Center" and received a special fund of 6, yuan from the Shanghai Municipal Government;

Beijing Zhanchen won the China Independent Intellectual Property Innovation Award;

Shanghai Fuchen "Fuchen" brand paint won the honor of "Shanghai Famous Brand";

Beijing Zhanchen won the title of "National Excellent Private Science and Technology Enterprise";

"Classic Paint" won the brand title of "National Inspection Exemption" issued by the State Bureau of Quality Supervision;

In 27,

Classic paint won the "Beijing Famous Brand";

Fuchen Lacquer won the famous trademark of Shanghai and successfully completed the Grand Slam;

Beijing Zhanchen Chemical Co., Ltd. is listed in the government green procurement list;

Classic paint was selected as the top ten brand in coating industry in 26;

The highest award of the Governor's Cup Golden Jubilee Award-the Industry Leader Award;

Beijing Zhanchen won the Beijing Quality Award;

In p>28

"Fuchen" brand won the title of "Shanghai Famous Brand";

"Zhanchen" trademark won the famous trademark in Guangdong Province;

Shenzhen Zhanchenda won the first batch of leading enterprises in independent innovation industry in Shenzhen;

"Zhanchen" brand won the famous brand in Shenzhen;

Shanghai Fuchen Chemical Co., Ltd. "Waterborne Wood Coatings (ProjectNo. 28GH3198)" was awarded "National Torch Plan Project in 28-29" and "Solvent-based Antibacterial Wood Coatings (ProjectNo. 28GRC56)" was awarded "National Key New Product Plan Project in 28-29".

Shanghai Fuchen won the 28 Shanghai Science and Technology Giant Enterprise;

Beijing Zhanchen passed the accreditation of high-tech enterprises by Beijing Science and Technology Commission, and Shanghai Fuchen passed the audit of Shanghai High-tech Enterprise Accreditation Office;

In p>29,

Classic paint won the well-known trademark in China;

Shanghai Fuchen Chemical's "Waterborne Nano-Polypropylene Ester Wood Coatings" has been recognized as a high-tech achievement transformation project in Shanghai.

Shenzhen Zhanchenda was awarded "Shenzhen Intellectual Property Advantage Enterprise";

Beijing Zhanchen was recognized by Beijing Intellectual Property Office as a patent demonstration unit in Beijing in 29;

Beijing Zhanchen won the "29-21 Tax Credit Grade A Enterprise";

Shenzhen Zhanchenda has won many honors, such as the flagship enterprise of coatings in Guangdong Province, the top ten excellent enterprises of coatings in Guangdong Province, and "Exhibition Man's Style" has also won the excellent periodical award;

Zhanchenda Chemical was awarded as "National Enterprise for Promoting the Scientific and Technological Progress of Coatings in China";

all three key enterprises of Zhanchenda Chemical Industry have been recognized as national high-tech enterprises.

In p>21, the share reform of the group company was officially completed, and Shenzhen Zhanchenda Chemical Co., Ltd. was upgraded to the parent company of the group, and it was officially renamed Zhanchen Coatings Group Co., Ltd., with five subsidiaries under its jurisdiction: Beijing Zhanchen Chemical Co., Ltd., Shanghai Fuchen Chemical Co., Ltd., Qingdao Fuchen Chemical Co., Ltd., Chengdu Zhanchen Chemical Co., Ltd. and Fuzhou Zhanchen Chemical Co., Ltd. On April 6th, 21, Shi Qinglin, who was praised as the "old man" by China coatings industry, just joined Zhanchen Coatings Group and officially became the assistant to the chairman of the group company. Since then, Guo Xie and Shi Qinglin, the two core figures who created the legend of China Resources 1.2 billion, have once again gathered at Zhanchen Coatings Group.

As well-deserved ace figures in the paint industry, Guo Xie and Shi Qinglin's whereabouts have once attracted unusual attention from the industry since they left China Resources. Two years ago, Guo Xie's resignation from Nippon to join Zhanchen Coatings caused a great sensation in the industry, and his performance in the past two years basically confirmed the expectations of the industry. Shi Qinglin, on the other hand, took office as the manager of woodware paint in ICI China District and created an amazing performance with an annual growth of up to 45%, so he chose to leave home. There are speculations in the industry about the reasons: some people assert that it is a move by foreign-funded paint enterprises to "dismantle the mill and kill the donkey", while others think that the old man originally wanted to "inspect" the foreign-funded industry giants. Some people even think that the old man himself "rushed back" in order to leave a "high mountain to stop" figure.

China Paint Newspaper once wrote an article suggesting that Shi Qinglin, like Guo Xie, will definitely join local paint enterprises in China after "an investigation" in foreign paint enterprises. But there is one thing that China Paint News never expected. They will join forces with Zhanchen Paint Group! In their view, "Wolong Feng Chu can live in peace with one person", and getting two people at the same time, I'm afraid no one thought about it in the coatings session.

In recent years, apart from the fact that China Resources, the well-deserved boss of the original local coating enterprises, was acquired by foreign capital, which made the local coating industry in the throat, local coating enterprises have made some progress. It can be seen from the soaring advertising investment of coating enterprises that the local coating enterprises have not surrendered under the "intimidation and inducement" of foreign giants. The rapid development of Zhanchen Coatings Group in recent years is not a special case in the industry. Therefore, just relying on the name of the local coating enterprise with the most growth potential, I believe it is not enough to attract two ace coating companies at the same time.

At a meeting of furniture paint dealers shortly after joining Zhanchen Paint Group, when he gave the dealers a report on the development status of furniture paint industry, he used the phrase "I don't want to be a traitor" to explain the real reason why he joined Zhanchen Paint Group. Although it was very funny, it also showed his good intention of still trying to contribute a little to the development of national paint. Of course, there are quite a few domestic national coatings companies, and at least some famous companies such as Zhonghua Lacquer and Carpoly are on the same level as Zhanchen Coatings Group. Why does the old man only favor Zhanchen Coatings Group?

there is no doubt that the real reason for attracting the old man to join Zhanchen Coatings Group lies in the words "building a national brand to be a century-old enterprise" and "innovating * * * * and growing together".

after entering the 21st century, Zhanchen Coatings Group, starting from the actual situation of its own development and standing at the height of the industry and the nation, timely put forward its corporate purpose of "building a national brand to be a century-old enterprise", and expressed its determination and responsibility to serve the country and operate sustainably. And the determination and commitment just happen to coincide with the old man, and it is natural to choose Zhanchen Coatings Group.

Of course, there is also a very important point, that is, Mr. Chen Bing, the chairman of Zhanchen Coatings Group, has a reputation of being kind, modest and kind in the industry. It is Mr. Chen Bing's character that has cultivated the corporate culture of "innovation * * * * and growth" of Zhanchen Coatings Group. Of the 16 employees in the founding period of Zhanchen Coatings Group, 11 still remain in the company. He has expressed his admiration for the corporate culture of Zhanchen Coatings Group on different occasions more than once. In his view, at present, the corporate culture of Zhanchen Coatings Group is similar to that of China Resources in the early days, and both adopt "Tao" for corporate management, which is also the core reason why it and Guo Wei created a sales myth of 1.2 billion in China Resources. With the support of the chairman, I will apply my precious thrills accumulated over the past few decades to the actual enterprise management to the maximum extent, which is exactly what the old man pursues.

that is to say, one of the reasons why the old man said that he joined Zhanchen Coatings Group was because of his recognition of the goal of "building a national brand and becoming a century-old enterprise". The second is out of empathy for the corporate culture of Zhanchen Coatings Group, which is "innovation * * * * * and growth together". After getting the old man, Zhanchen Coatings Group can not only get a "handsome talent" in management, but also attract all kinds of talents to the maximum extent, which is more than killing two birds with one stone!

But in any case, it is not only a blessing for Zhanchen Coatings Group, but also a blessing for national coatings! At least, such an old painter who can and is willing to do something for the national paint need not just "look down on the flowers before the court".