How to write a soft article about a training activity?

When enterprises promote soft texts, the ultimate goal is to stimulate users to sing. How can soft text marketing inspire users to sing? Let me give you a brief analysis:

1. The lead in front of soft text is essential

When writing soft text, a small paragraph is usually added in front of it, and the role of the lead is to briefly tell readers the core of this article. Generally speaking, soft articles that directly enter the theme are easy to lack some transitions, which is not convenient for friends who want to do SEO to arrange keywords reasonably, so it is very important to write a good lead, which will help readers read better.

2. Find out the group characteristics faced by soft articles

Every marketing soft article should be carefully analyzed before writing. Before writing a marketing soft article, you need to know who will read your soft article. You can start from the perspectives of gender, age, major, position, etc. What do you want to write in your article and what kind of people to show it to? If you don't know these, your marketing soft article can't be regarded as successful.

3. Know the needs of readers

After knowing the readers we want to meet, the second thing is to consider what kind of content users want to see, and this step is always a difficult problem. Many people don't know how to start writing, and in fact, there are not so many topics to write. At this time, my advice to you is to communicate with your readers more. After all, most writing topics come from users. You can ask everyone in the reader group. If most people have this demand, then your topic can be determined. There are many users on the Internet who can serve as readers, and users also have communication needs, which can be found according to their own needs.

4. Determine the core point and title of the article

Marketing soft articles have a core point. What kind of content you want to reveal in your article depends on the core. It is the soul of soft articles, and soft articles without core are just walking dead. Moreover, a marketing soft article has only one core, so try not to write multi-core soft articles, otherwise it will only reduce the quality of your soft articles.

5. The layout and typesetting of soft texts should be based on paragraphs.

The most commonly used writing method in soft texts is to write in the form of total scores. The first part is the main content of the article, while the main body introduces the core points of the soft text. As for the specific content, it can be written through its own analysis. Every industry has different requirements for soft text and diverse user needs, so we won't give examples here.

after editing the marketing soft article, the next step is to display it to users. Soft article publishing needs some channel resources, and it can be published on large-scale network platforms. Since the media is becoming more and more popular, it is still necessary to rely on these platforms to promote a marketing soft article. The simple principle is to find users, guide users, seduce users, and then publicize them.

from the above, I believe that everyone can understand that the key to soft text marketing is to grasp the needs of users and then exert the effect of soft text according to their own writing level. If you don't understand users, you can't have a buzz with them, let alone make more users willing to read your soft text. Many people think that as long as their soft articles are published on large platforms, many people will naturally read them. This kind of thinking is unacceptable. This article also focuses on correcting this wrong thinking. Of course, if you really want to write a good marketing soft article, you need to do more practical work yourself.

Let's look at the types of soft articles first:

Story.

This is also my favorite way. Good writers are storytellers. Soft stories are more likely to attract users to click, make users sing, and implant brand information through stories, which can be more easily accepted, such as "How did I make millions by playing with the community?" "The secret that can help 6.6 million people prolong their lives by 86.7 million years? ",for example: how to build a personal brand on social media.

product promotion category.

This kind of people who make money online prefer to use it. They put facts directly, make data, introduce products simply, directly and rudely, highlight the efficacy advantages of products, and publish user cases and feedback, such as "Selling 1 million pieces, everyone says it's a good medicine to lose weight".

interview category.

My WeChat official account has also published many articles on professional interviews, all of which are partial interviews with people and product interviews. Multi-angle professional interviews will make users feel professional and have trust in products.

professional knowledge soft articles.

In fact, my articles are partial to this type, so as to popularize all kinds of practical skills of new media marketing thinking and reasonably recommend myself and the company.

entertainment hotspots.

This kind of reading is easy to explode, and it also attracts people's attention and spreads quickly. Especially, every day, I look at the hot events in Baidu Billboard, especially those related to entertainment stars, and then I implant products in the article. If the angle is chosen well, the effect is good.

popular science intimidation type.

For example, our common book "There are so many mites on the sheets! It's the health killer behind the scenes! ""The Ten Harms of Playing Mobile Phone for a Long Time! Is it scary to read the title? This is also taking advantage of people's fear and threatening their own interests, which will attract attention. However, if you are interested in eyeballs, you should have a degree and exercise, and you should not go too far, otherwise you will also have boredom.

popular emotional soft articles.

The other day, I read a story written by teacher Qiu Shui and her ex-husband, and I was moved. I always think that people who can write emotional soft articles are experts, which is also the highest realm of soft articles. Knowing the needs, grasping the pain points, playing emotional cards, causing * * * sounds, leaving the heart, and it is easier to trigger actions. The steam life e-cigarette we recently operated also wrote a good emotional soft article. The life of a smoking man: the world owes me some pleasure, and cigarettes can give me.

In addition, the number of words in marketing soft articles should not be too long. We should pay attention to the optimization of the title, be a title party reasonably, think about the type first, determine the theme and outline before writing, think from the user's point of view, and pay attention to the typesetting value and reading experience.

13 skills for writing soft articles:

1. Novel titles, such as using hot words and online vocabulary to render, attract users' attention.

Soft writing is like a young woman, while the title is like her face and figure, and the content is her inner temperament. If you want to attract others' attention, you must first pass your face and figure. Only by making others interested in you will others understand your inner temperament. The same is true of soft articles. How to write the title of soft articles is very critical. Only by grasping people's curiosity can we write a good title that attracts people's attention.

2. Use subheadings skillfully to get more attention

Subtitles visually increase the layout space, and at the same time, they can supplement and explain the main title.

3. The content of the article should be informative

It's useless only to have an attractive title. The content of the article must be informative, which can be skills and experience sharing, hot event analysis, or even common sense of life or some insights.

4. Matching pictures is very important, so don't mix them randomly.

Illustrated pictures and texts are preferred by users, but they should be matched reasonably and in line with the tonality of the article.

5. express your thoughts, make the article have soul, and look like you are talking to users.

Give full expression to your opinions and give the article vitality, like interacting with users. It would be best if you can express it humorously.

6. Grasp the hot spots, pain points and difficulties.

hot spots, as the name implies, are those news with timeliness, freshness and popularity. For example, the incidents of "Xiaoyueyue Incident" and "China School Bus" can all be used as the theme of soft articles, and the "Xiaoyueyue Incident" can be used to talk about human nature, and the China school bus can lead to "Made in China" and so on. The same is true of popular words, such as "Geili", "Youmuyou", "Floating Cloud", "Yali" and "OUT", which are used by many people, can capture users' psychology and attract their attention.

7. The typesetting is easy to read and attractive.

The typesetting of high-quality soft articles should be rigorous and orderly. Imagine that an article with messy typesetting will not only make readers difficult to read and confused, but also give people a feeling of being authoritative. Therefore, in order to achieve the purpose of soft text marketing, the layout of the article should not be sloppy, and it is necessary to achieve the most basic coherence from top to bottom. It is best to mark a subtitle on each topic, so as to spit out the key points of the article and make people look at it at a glance. In terms of language wording, if it is necessary to convince others, it is best to add "according to experts" and "Professor XXX thinks" to improve the weight of the article.

8. The advertising content is naturally blended and cannot be offensive.

a high-level soft article is to make readers read without advertising flavor at all, that is, to be "soft" enough. After reading it, readers can benefit a lot. If you think that your article has provided a lot of help to TA, then your article will be successful.

Although this point is written at the end, it doesn't mean that integrating the advertisement is the last operation step. On the contrary, we should think about the content and purpose of the advertisement before writing the soft article, and if the writing ability of the soft article is not very strong, it is best to put the soft article in the second paragraph at the beginning, so that readers can be led into the trap of the soft article after being attracted by the first paragraph. If you don't have superb writing skills, advertisements for soft articles should never be put at the end, because if the content of the article is not attractive enough, readers may have closed the webpage before reading it at the end.

9. Soft text also needs SEO optimization.

just send the soft text and it's over? NO! Where does the traffic of soft text marketing come from? There is no doubt that search engines are big heads. Since most of the traffic comes from search engines, isn't it a big discount to not rank your soft text marketing effect? So optimize the soft text you bought with money. Isn't glistening money worth maintaining?

1. Don't post soft articles in the industry pages.

news edition, social edition and science and technology edition are all good choices. Every major newspaper has a real estate edition and a car edition. If you are a car advertising party, when you publish your soft article in the car edition of a newspaper, this article is doomed to be a failed soft article. Because, you only have to write soft articles with the heart of doing news, and what you write is enough to see. Otherwise, it is hard text, even hard and wide.

11. Write it like a news.

For example, if you are writing a soft essay for a seaside building, then the title of your best choice is "Top Ten Greater Bay Area Awards in the World". Don't be shy. Stick the broken beach for you with Beverly Hills and Long Island. Then add an authoritative organization to award the prize, and it will be ok. This is the primary means of land speculation. Besides, if you are a big company, you should remember that everything you do is news, and you are all qualified for the production edition. If you add some public welfare and organize a sports, maybe your cooperative media can give you a free manuscript.

12. Don't let your advertising company copy to write soft articles, which is the most ridiculous thing.

Copywriting is hard and extensive, so you are killing yourself by letting him write soft articles. What should we do? Find a reporter to write, you can post an advertisement or give a pen run fee. Talk to him first, and talk about your thoughts thoroughly and thoroughly. When he comes to the manuscript, you can reply, but don't modify his manuscript. On the one hand, journalists have self-esteem, on the other hand, after you change it, it won't be called news.

13. Pay attention to the combination of soft and hard, but never put your soft text next to your hard one.

If Shi Yuzhu had laid a soft article in those days, it would have been seen through.

Many advertisers say: I know that half of my marketing expenses are wasted, but I don't know which half.

Let me tell you something. Open the newspaper. Cover 2 is your soft text, cover 3 is your hard text, and half the money of soft text will be wasted.

how can I make an article have a large amount of forwarding?

There are three very important methods:

1. Hint users to forward

Even if your article is well written, most people will not have the consciousness to forward it if it is not hinted at the end, but you should hint a little that friends who like your article will forward it to their own qq space, WeChat circle of friends, blog Weibo and other places, and even some webmaster readers will forward it to their own websites.

So I used to have a sentence at the end of my article: "This article is welcome to forward, please indicate the author and source. Thank you! "

2. The way to lure users to forward

is to lure them to forward it directly. As long as they forward it, it will give them attractive benefits, so the forwarding volume will be very large. For example, I used a sentence at the end of the above-mentioned article:

Please forward this article to your QQ space and WeChat circle of friends with one click, and then leave a message to write down your experience carefully. I will continue to give three mysterious e-books to you. I won't disclose the names of these three books, and I promise that you will study them repeatedly after receiving them. If you can draw inferences from others, you will benefit for life, and you won't want to share them with others.

Remember: you can't use this method on WeChat WeChat official account!

3. Super mysterious method

If the first two tricks are used well, it is no problem to add dozens or hundreds of reposts to your article, but how can you make your website generate the tens of thousands of reposts I showed earlier?

soft text of training activities. It's also for this event. Planning. This should be known to everyone who has an activity. These soft articles are written well and badly. Directly affect. Active. Success or failure. In normal activities. What's the theme? For the Asian theme. Write it from the shallow to the deep. More importantly. The venue of the event. Extremely loud. There are scenes. It has to be decent. The host must be professional. According to. The content of your activity. Simple. It can explain the content again. And make the audience. Like to listen.

In fact, the promotion of soft articles is a major channel for educational institutions to promote, which replaces the traditional paper media. Many schools want to do it, but I don't know how to write the current education push, so I will teach you to write and promote soft articles:

First of all, there must be pictures, and the pictures must bring their own explosive points.

Needless to say, this skill is illustrated.

However, we found that some friends add pictures when editing articles, but although the pictures are related to the content, they are all unremarkable. This has led to the reduction of the explosion point advantage of the picture itself.

Learn to use hot spots to extend the content

What I am most afraid of when writing an article is that I can't write it and the content is exhausted.

this is actually very easy to solve, that is, combining hot spots and using hot spots.

With the popularity of hot spots, you can add more traffic to your article, and you can extend the content of this hot spot. The skill is super simple.

It takes at most 2 minutes, and a brand-new promotion soft article with hot spots will be written.

in short, a Baidu hot search list, a Weibo hot list, and Baidu search engine are enough.

How can training institutions write articles quickly? Original articles are actually very simple.

Many friends will complain that they are slow to write articles, and original articles are difficult to write.

in fact, this is all caused by not mastering skills.

It's very important to accumulate more at ordinary times.

Suggestions for education:

First, everyone should read more articles from WeChat official account or other portals, and then accumulate all the titles. Accumulate ten good titles every day for 2-3 months, and you will find that the soft titles in your school are attractive.