He sold a 5,500 course to a cleaner with a monthly salary of more than 2,000, and the bosses in the audience turned off the lights.

01

I went shopping with my friends on the weekend to buy some skin care products.

A friend identified a store with good products, so we went straight to that store. There are two salespersons A and B in the store.

As soon as we entered the store, A put a smile on his face as soon as he saw his friend. He directly recommended buying this set. This set has activities. Which eye cream is better? Buy this moisturizer, this moisturizer is good, etc. I kept listening to her chirping, which made me feel bored, for fear that others would not buy her products.

I deliberately went to a place where there was no one nearby. Salesperson B came over and asked, "Look at which one you need, or for your skin. Tell me the specific situation, and I will give it to you." Give you advice?

When I gave detailed feedback, B listened patiently and then recommended a cost-effective product based on my personal situation and needs.

There is nothing else I don’t need. B didn’t recommend it like a fly from beginning to end. The whole process was very comfortable.

At this time, I looked back at my friend, who was now impatient with being led by A. She was not a good-tempered person at first, so she yelled:

You Can you stop thinking about your performance? Every time I come to your store, you only think about selling things. Can you ask about my needs and my skin condition? Instead of recommending something to me based on your price, isn't this obviously a scam? Look at where B does things like you do?

My friend is a straightforward person. She is someone who doesn’t feel happy about things that make her uncomfortable and doesn’t express her true feelings. Seeing my friend getting angry, A immediately stopped and his face suddenly changed. red.

B came out at this time and eased the atmosphere and said:

Yeah, don’t be angry. Anger will easily cause wrinkles. We really should listen to your needs first. Don’t be anxious. , you say slowly.

The level of A and B in the same store immediately came out.

02

Later, when we left the store, I asked my friend about his shopping, and the friend replied:

Every time I Likes to deal with B, hates A.

Because B will consider the problem from my perspective and then give suggestions. Once I happened to meet an aunt who was wearing very simple clothes and went to buy something in their store. B asked about that aunt’s personal situation. , recommend a very cost-effective product to her, let her use the basic model first, don’t buy other products for the time being, and use the money saved on daily expenses.

As for A, the things she sells are enough to max out other people’s cards and empty their pockets. She doesn’t care about everyone’s needs and personal circumstances. You can see it on her forehead. Two words "make money".

After hearing this, I finally understood: behind all levels of competition, the ultimate battle is character.

03

This reminds me of a workplace program "It's You".

In this program, a guest competes for the position of sales director. He introduces himself as the "sales champion" and requires a monthly salary of 50,000.

Moderator Tu Lei said: You say you are the "top seller", tell me which case best reflects your sales ability and best matches your requirements.

The guest showed off his sales ability and said:

When I just graduated from college, I was doing a sales course. This course was an emotional intelligence course for 5-year-old children. A customer My parents are sanitation workers in Beijing, and their monthly income is 2,000 to 3,000. However, the tuition for this course is 5,500. The children’s parents do not have the purchasing power, but through my penetration of the course, I have successfully made the parents who do not have the purchasing power purchase it. Got this course.

At this time, Tu Lei said:

The result was that all the bosses who were recruiting in the audience were extinguished.

One of the bosses said: The first choice of an enterprise is character, not short-term interests.

Tu Lei finally concluded:

I hope you will become an excellent salesperson who has sales skills, has more empathy, and can kindly understand others.

A so-called "winner" was eliminated in such a special event because of "character".

04

A friend of mine, Xiangzi, has been in business for five or six years. She is engaged in e-commerce. Recently, the company has hired a lot of employees. I asked her, what is your first priority when recruiting people? What are the standards?

She answered: When I first started my business, I hired people based on their ability, because such people can directly bring benefits and there is no need to worry about training.

I said what now?

She answered:

Now the first thing to look at is character, because we are an e-commerce company and we sell goods online. I used to recruit many capable people who were clever and stole orders from the company. Later I discovered them all and fired them all. Nowadays, the first thing recruiters look for is character. Good character, good work attitude, and work skills that can be taught. What can I do about people with bad character?

This friend of mine’s recruitment corresponds to Guo Degang’s criteria for recruiting apprentices.

Once, Guo Degang was interviewed by Jin Xing, who asked him: What are the standards for recruiting disciples now?

Guo Degang replied: In the past, when recruiting disciples, I mainly looked at talent and ability, and whether they were good at cross talk. Now I mainly look at character, because I can slowly cultivate ability, but if the character is not good, I Nothing wrong?

We are shouting about the law of the jungle every day. Each of us wants to fight for more resources and train more abilities to gain a foothold in this society, but we forget that the ultimate competition is character. This level.

05

I once read a cartoon about this series, in which every one of us is born with a heavy "cross" on our shoulders.

This cross may be our principle of responsibility and obligation and the bottom line. When we are walking on the road, some people keep cutting off parts because the cross is too heavy. They travel lightly and walk better than carrying a complete cross. The cross people are much faster.

Every time they walked a section of the road, they cut off a part.

But in the end, when we encounter an insurmountable gap and need to rely on the power of this cross to move forward, those who cut off the cross can only cry without tears.

And those who retain the integrity of the "cross" from beginning to end, they easily pass this insurmountable gap.

The "cross" cut off in the comics in order to travel lightly is actually the "principle, moral character and conscience" that are thrown away for the sake of short-term gains at any cost.

They cleverly mistakenly thought that the "character" they lost was a burden and obstacle to their progress. However, when their life journey is long enough, sooner or later they will find that all competition will eventually end. Competition for character.

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