How to build a characteristic tourist town

In recent years, the construction projects of characteristic towns have sprung up like mushrooms after rain, which is likely to become the hottest trend of industrial development in China. With the influx of social funds, they want to take a share in the construction of characteristic towns in various names. However, due to the professional and complicated process from construction to implementation, some capitals are forced to wait and see, and characteristic cultural tourism towns are the most popular among many formats.

Culture town

Five elements of building a small town with cultural tourism characteristics

1. Find out the location and characteristics.

Looking for a big IP: IP is particularly important for the small town of Lv Wen. It can be said that IP is the soul of the small town of Lv Wen. Disney has countless IPS, so Disneyland is prosperous all over the world.

Developing products corresponding to "IP": To run a small town in Lv Wen, we must start with local characteristics, determine a local culture or landscape characteristic as the core IP, and extend it. If we don't have a certain resource base and blindly introduce foreign culture, it will probably be Gai Lou in the sand. IP can't empower Lv Wen town, and it will eventually become an empty shell of a building.

Find the big IP, upgrade the packaging around IP, and develop the corresponding products. Take Gubei Water Town in Beijing as an example, which is located at the foot of Simatai Great Wall. Relying on the history and culture left by Simatai, the water town has built the "eight famous places" at the foot of the Great Wall, such as climbing the Great Wall and playing lanterns at Simatai at night. Listen to the Great Wall, a romantic water dance performance. After the upgrade of 20 16, according to the data, 20 17

In 2008, the operating income of Gubei Water Town was 979 million yuan, up 35. 16% year-on-year, which shows the effect of IP mining.

Culture town

2. Convenient transportation

Adjacent to big cities, high-speed railway station and other large transportation hubs. A large part of Lv Wen Town is a parent-child tour, and families are generally go on road trip. Convenient transportation may be a great advantage of this town.

3. Build perfect supporting service facilities.

The production, life and ecology of characteristic towns are "three-in-one" The town is like a small city, with local residents and tourists. In view of the two, we should build corresponding supporting services to make the ecological chain of the town complete.

Commercial support

In the process of IP building, the more primitive the cultural tourism, the better, and the more national characteristics it has. Tourists choose to experience the original ecological culture, but they are unwilling to accept the original ecological accommodation environment.

With the upgrading of domestic tourism consumption, the tourism demand of tourists will be higher and higher. The more supporting formats the town introduces, such as hotels, restaurants, shops, homestays and so on, the better the tourist experience will be. At the same time, the comprehensive benefits of supporting measures will also increase the profit point of the town.

Life support

Build a system of public facilities such as medical care, education and administration to serve local residents. For example, in Vanke Liangzhu Cultural Village, a life supporting system is established at a speed of five minutes' walk. Schools, kindergartens, libraries, clinics, etc. Built for living facilities, creative blocks, food streets, hotels, etc. Built for commercial support, the daily life of Liangzhu Cultural Village is integrated with the poetry in the distance.