How many people understand the new e-commerce?

What new e-commerce?

1. Changes in the main body

In the past, the protagonists of e-commerce were platform companies with Internet origins. We mostly made good use of the platform, but today when we look at new e-commerce, there will be main bodies in the future. Entity enterprises with innovative capabilities and good use of capital power.

2. Core changes

It is no longer a core e-commerce, but a multi-polar e-commerce. For example: in the future, we can also have our own way to interact with fans. Festivals are no longer just the social focus on Double Eleven. Our in-depth fan interaction can also create our own festivals.

3. Changes in gameplay

In the past, when talking about e-commerce, we always focused on traffic allocation, and a lot of resources were invested in traffic purchase. In the future, the new e-commerce gameplay will be an e-commerce where fans gather. , how to gather fans, how to analyze the needs of fans, drive the ultimate product creation, and at the same time strive for better retention and word-of-mouth spread, this is a new way of playing.

4. Changes in Transactions

It is no longer an e-commerce company that conducts transactions in stores, but an e-commerce company that conducts transactions in multiple scenarios. In the past, no matter the communication link, payment link, or transaction link, it had to be done in In the store, you can now make transactions during entertainment, and you can also make transactions during interactive live broadcasts.

5. Changes in the battlefield

It is no longer just a sales, no longer just an e-commerce channel, but an e-commerce with a user-driven supply chain. Of course, the arrival of this day requires big data , requires artificial intelligence.