Abuse list

Early warning: Tanabata is coming again!

The mall is selling chocolates again.

The restaurant is getting together again.

The little girl on the street corner is selling flowers again.

Couples are going to abuse dogs in fancy again!

are your gifts ready?

have you figured out how to confess?

Brother Mouse deeply felt the damage from all over the world with

attack power of 1,+points! ! !

Chinese Valentine's Day is not only a carnival for three people

a happy festival for two people

a drunken festival for one person

but also a marketing festival for a large group of brand owners

!

brand marketing should meet three requirements:

product? + ? Hot spot? +? Copywriter

As a marketer, you have to create hot spots when there are no hot spots, so how can you let go of the traditional Valentine's Day in China? Many brands adhere to the principle of "eating meat in silence" and have already started to warm up silently. Has your Qixi Festival marketing started?

whether it's showing love or abusing singles, the marketing theme of Qixi is one word: "Liao"! Learn these brand tricks, and the winner of Qixi is you!

trick 1: how can durex be missing from Valentine's Day? Durex and Tanabata Valentine's Day are predestined. The theme of this group of advertising posters, which can be understood beyond words, is just one word: dirty ~

? Durex: How happy it is!

It's such a connotation ... I understand it myself, but I don't explain it ~

? Elephant: One day on the ground, one year in the sky!

trick 2: sweet talk

honey

language

"I'd rather believe in ghosts than men's mouths." However, for women, no amount of famous words to wake up the world is worth the sweet words.

? Fauvism: flowers in your hands, you in your hands!

Fauvism flower shop is a new generation of online flower shop. Since the opening of Weibo at the end of December 211, Fauvism Flower Shop has attracted hundreds of thousands of fans. In recent years, it has built Zhou Xun and Anglea Baby & Huang Xiaoming, Ruby Lin&; The beautiful flower wedding of Wallace Huo and other stars.

On Tanabata this year, Fauvism invited "Uncle" Mark Chao. Mark Chao, who is "only a wife is a pet" in and out of the play, has conquered the women's hearts in the four seas without speaking.

? Jiang Xiaobai: Confess anytime, anywhere! There is always a sentence that touches you!

216 Jiang Xiaobai expression bottle assists Tanabata. High mountains and flowing water, blue sky and white clouds, sunset, by the ancient city. In different scenes, there is a tendency to accompany you around the ends of the earth and spoil it to the end of time.

? JD.COM: Three sentences of deep love are enough

I searched all the novels and poetry collections and tried to express my love with romantic rhetoric. But in the end, I found that three words of deep love are enough: you are so kind, I like you, and I want to live with you.

trick 3: change

eat

goods together

If your girlfriend is a foodie, then the following flirting methods can be used for reference. What did that sentence say? To conquer her heart, conquer her stomach first.

? McDonald's: "Shrimp, Shrimp and Nong, spend Tanabata with me!" "

Give your lover a delicious shrimp burger with cheese, which will definitely make TA feast his eyes ~ It's just eating anyway!

? Jiayuan: Love of eating goods!

Love that can only be understood by eating food, find a partner with the right taste on Tanabata. Are you sure it's "right for taste" rather than "right for stomach"? Not to mention this careless copy, just this little fresh poster style makes me want to eat it ~

Brother Mouse wants to say: Young boy, be careful of getting fat and losing your wallet < P >? Mei Tuan: # Tanabata # Three Quotes Book Collection

It is said that when a girl is ill, what she wants to hear most is not "drink more hot water", but to see you standing at the door with food and medicine.

But, what about after opening the door?

(I think this copy is more suitable for hungry)

Trick 4: I want to

ask couples to pair up, "I wish all couples in the world are brother and sister who have been separated for many years!" No matter whether you are dating someone or a dog, don't spend Tanabata alone anyway!

? 58 City: It's better to get a dog than a scum boyfriend!

58 Tongcheng will help you find a dog to end your career in single dog! This copy is also slipping away without sei!

? He's interested: online celebrity will spend Tanabata with you!

If you don't have a couple, don't take off the bill, and someone will accompany you to spend Tanabata, his interest will be aimed at single Wang ~

? Shenzhou special car: Tanabata bold confession

The Shenzhou special car borrowed the Tanabata node and set off a naked "poaching" storm.

? Zhaopin recruitment: overtime dogs also lack love!

it's like "which came first, the chicken or the egg?" The question is the same. Are you single because you work overtime, or do you work overtime because you are single?

Although reading so many Valentine's Day marketing cases can enrich your knowledge, it will not help you to get rid of the order. In fact, don't worry too much, because "most excellent people are single"!

comment on searching for rat's spicy taste:

Brother Rat thinks that the main body of marketing must be clear first to do well in Tanabata marketing. Although the main target of Qixi marketing is people, we don't have to focus on couples. Single dog needs care and catharsis, ambiguous friends need a fire, and at the same time, don't forget that there is a saying among new and new people that "the same sex is true love". Remember to choose a group that matches the tonality of your products.

at the same time, people should be the main body in content creation, and marketing content should speak for the main body. For example, when single dog was abused on Tanabata, he needed to express his aspiration of "longing for love" or "being single and glorious" (from the perspective of his interest), and his friends in the budding period needed to release the signal of love (from the perspective of Jiang Xiaobai).

it can be seen that if you want to do a good job in marketing, the most basic thing is to meet the expression demands of the marketing subject, so as to enhance the communication power and realize more tap water.