What are the brand marketing methods?

Internet is a huge ocean of information flow, and hundreds of millions of information are changing and spreading rapidly. Many enterprises will encounter a problem when doing online promotion: I obviously spend money, why can't I achieve the effect? This is because enterprises have problems in brand integrated marketing, and they can't type "1+1>; 2 "effect. Xuntuike Media will briefly introduce what brand integrated marketing is and how to do it.

First of all, make clear the basic model of brand integrated marketing.

First of all, we do brand integrated marketing and know what methods it has. Common methods include video marketing, network public relations (soft text marketing, forum marketing, etc. ). Website construction, search engine marketing, e-commerce marketing. If an enterprise only does one marketing model, it cannot be called integrated marketing. Only the combination of * * * can exert the greatest efficiency.

Second, the implementation of the landing operation steps

First of all, online promotion must be clear about the positioning of our products or services and our core values. Secondly, conduct market research and user portrait analysis. Those saturated markets have actually lost their competitiveness and are easily overwhelmed.

Next, there are 6 people from the construction team (planning, copywriting, design, operation, media and optimization). For Shenzhen, the salary of 50,000 yuan a month is 600,000 yuan a year, which is not the salary level of Nanshan Futian High-tech Zone. Nanshan Futian will be more expensive. Seeing this data, it is conceivable that SMEs will not do this; This is just the personnel salary.

The cost of buying media is not small. Pictures, texts and videos produced by the team also need the help of Baidu, Tik Tok, WeChat, Today Headline, Zhihu, Xiaohongshu and other media to get traffic. Planting grass or advertising information flow is not small. (Summary: The team cost is high, and the media procurement cost is also high)

The team will be unstable from recruitment to running-in for at least 3 months. After 3 months, the team will leave normally, and the running-in of the team to and from the human resources department will be very tired. Even if the team is stable, the team will only pay attention to the dynamics of its own company and industry for half a year, and the new regulations of new media platforms (Little Red Book, Tik Tok, Bi Li Bi, Aauto Quicker, etc.) have not been obtained. (Summary: The team is miserable, and the platform's new policy information lags behind)

Third, the steps of cooperation and communication

Fill in the promotion demand form, and fill in your own situation and goals.

We investigate, analyze and plan the demand table to form a systematic promotion plan.

The customer reads the plan, communicates and modifies the problems in the plan, and then determines the plan.

Pay the cost of the plan, and we will begin to implement it.

Summarize the implementation and sort out the report effect.

Pay the remaining expenses and start the after-sales service system.

You just need to tell us the requirements and we'll do the rest!

A more effective way: brand promotion outsourcing

This is an important business, which can help enterprises enhance their brand image, attract customers through activities, marketing and public relations, and help enterprises create more sales opportunities. At present, more and more enterprises are using outsourcing to promote their brands, because it can save a lot of time, manpower and energy and focus on their core business.

As a domestic professional customized service provider of network-wide marketing promotion (Xuntuike Media), it is a professional service organization providing brand promotion, crisis public relations, word-of-mouth promotion, news soft text marketing, media promotion, network-wide marketing promotion and network brand maintenance. Provide accurate, professional and in-depth promotion solutions for customers in various fields.