Why is online shopping cheaper than physical stores?

First, physical stores have to pay rent, and recruiting shop assistants also has to pay salary costs. Coupled with the water and electricity costs of the storefront, the cost of the physical store cannot be reduced, and the expenses of these expenses will be counted on consumers.

Second, if a physical store wants to get goods, it may have to transfer to several middlemen or wholesalers, and every link has to be increased, so the price of goods in the physical store cannot be reduced. E-commerce either takes goods directly from the manufacturer, and there is no intermediate link between the two, or e-commerce is directly sold by the manufacturer, and the price can be lower.

Third, it is difficult to fake the goods sold in physical stores now. If a physical store sells fake and shoddy goods, it will be punished by the regulatory authorities, so physical stores generally dare not sell fake goods. If e-commerce sells fakes, it is less likely to be punished.

Fourth, physical stores only sell a dozen or dozens of clothes a day, so it is difficult to reduce the price. E-commerce can sell hundreds of clothes a day, and e-commerce can make small profits but quick turnover.