What kind of position is planning? What basic qualities and skills must a planner possess? What is the planned future? Do foreign companies need planning?

Planning is a strategic system, which widely involves the development strategy and brand strategy of enterprises. In a narrow sense, it involves marketing management, advertising strategy and market management of enterprises.

Harvard defines planning as a procedure, which is essentially a rational behavior using brain power. It is an immediate decision on what will happen in the future, that is, planning is to decide in advance what to do, when to do it, how to do it, and who to do it.

Planning is the most basic element in management function, the engine to start an enterprise, the whole process from conception to planning to implementation, and the foundation of enterprise management, marketing and brand management. Planning provides a scheme designed according to the principle of efficiency for rational decision-making If an enterprise lacks planning power, it will inevitably decline. The strength of planning power is the key condition to determine success or failure, and avoiding risks and pursuing maximum benefits are the two basic functions of planning!

The basic requirements for a company to recruit planners are generally:

1, male or female, aged between 23 and 32.

2. College degree or above, majoring in journalism, communication and Chinese.

At least 3.2 years working experience in the same position or copywriting, with strong understanding and innovation ability.

4. Skilled application of office software and graphic design software.

5. Work carefully and conscientiously; Strong language skills, initiative, cheerful personality, high efficiency, good sense of teamwork and execution.

6. Experience in corporate event planning and hosting is preferred.