Seeing heaven and earth between square inches, the nuances are all dry Kun.

? To explain this experience in one sentence, the bigger the thing, the more details it needs to be made, and the smaller the thing, the more tricks it needs to be made.

? Use two points to explain that Huaxia Happiness is an enterprise of an industrial new city operator. When I was recruiting on campus, I asked the hiring manager why Gu 'an New Town, a happy city in China, could do so well than Jingbin New Town. One of their answers impressed me deeply. They said that although being a production city is a big industry, we have done a good job in details, such as street toilets, such as the subtle collocation of life. On the contrary, if we undertake small tasks and fine work, you need to consider it from a height, because the smaller the place, the more prominent the operator's vision and pattern.

? Let's enter the brain hole three pictures.

? 1. The Art World of Beer Cover

? These three advertisements were chosen because they played the imagination of a small beer cap. People who drink beer every day will see the beer cap, but it is hard to imagine that it can become a small animal in the sea world. In summer, beer is associated with the cool ocean. In the past, people or commodities were animalized. These three advertisements are using commodities to incarnate animals, which is a new form.

? 2. See also the elevator advertisement of Hercules.

? We have discussed some elevator advertisements before. In the domestic advertising industry, elevator advertising is almost the main force of Focus Media. Although one company is dominant, the form is far less than that of foreign countries, because most of them still stay in elevator screen advertisements. Let's come back and look at this advertisement. As we said before, there are several ideas for opening and closing the elevator door. One is the extension of the door, the other is the process of opening and closing left and right, and the third is that many elevators cooperate with advertisements. The interesting thing about this advertisement is that the interaction inside and outside the door is a picture scroll, just like two screens, far and near, one is to put down and the other is to put down the body, while the interaction of most elevator advertisements is still left and right, and the direction of opening and closing is still single-screen thinking, and this is an advertisement with two screens forming a picture scroll.

3. Travel and residence of animal advertisements.

If these four advertisements give us the greatest inspiration, they are actually breakthroughs in life imagination. You will find that if you want to create imaginative advertisements beyond the convention, re-recognize the world and realize that the ocean, land and sky are actually a place, and cross the category gap between animals, you can find the inertia to break through daily thinking. The moral is simple. Different animals can live well in any other animal's home. With airbnb, everywhere is home.

Graduation is a bit messy recently. Happy graduation to friends from 20 17!