Is the baking industry in China saturated?

Is the baking industry saturated? What are the prospects? My answer is that the baking industry is saturated, because it is difficult to make money by opening baking shops, but there are also baking shops that are very popular. So the bakery is still not saturated.

First of all, it is normal to earn and lose in business. Compared with developed countries in Europe and America, the prospect of baking industry is far from saturated, and many of us don't know much about baking now. Maybe everyone is familiar with cakes, bread and biscuits, but few people have eaten some high-end desserts. Therefore, the baking industry still needs everyone's popularity, so that more people know that baking still has a long way to go. Baking is a western-style pastry, which we ordinary people don't touch much, especially when baking, we use a lot of butter. Some people don't like food with too strong a milk flavor. The spread of baking also has great limitations. Another point is that the baked goods bought outside are too sweet, which is why many people don't like it. The last point is the price. Five-dollar bread and one-dollar steamed bread are obviously more affordable.

Secondly, the prospect of baking can be said to be certain, but we have to consider our current situation. The development of baking is very uneven. There are many bakeries in first-and second-tier cities, but there are few bakeries in third-and fourth-tier cities. It is even more pitiful in the countryside. The most popular variety of West Point in rural areas is birthday cake. Other desserts are more difficult to circulate in rural areas because some need special display cabinets. Therefore, when you open a shop again, you must choose a suitable location and do a good job of investigating local consumers. In other words, what is the local purchasing power? If it exceeds the purchasing power level, the produced varieties are difficult to be consumed. Because the raw materials used are different, the cost of baking is also different. Domestic raw materials are relatively cheap, but the taste is also very general. This is not worshipping foreign things but seeking truth from facts.

Finally, the baking industry is now a big fish in the first-tier cities. In eat small fish, there is no food in the light rain. And there are more and more people studying home baking in first-tier cities. Even a chain bakery, some stores make money, and some stores lose money. But if you open a shop in a big city, there is almost no possibility of making money, because almost all the good lots have been taken away, and the rent of good lots may become a heavy burden. In fact, big cities can't say that they can't open baking shops. They just need to change their strategy, open a small bakery first, with a scale of less than 10 square meter, and the varieties they produce should not be refined. It's best not to have more than three varieties, one that you are best at, one that is most popular, and one that can make use of surplus raw materials. This will not only reduce costs, but also increase the number of customers to a greater extent.