I want to study Taobao art design. I don't know the prospect of this industry. Is it good for employment?

At present, e-commerce is developing very well. There are more and more people who want to start their own TB stores or are optimistic about this industry and want to engage in TB art work. Then how to learn TB artists well, whether to participate in training, and how to choose training institutions. It has become a problem that everyone cares about. Let me talk about my views as a designer who has been working for 8 years.

first, what should TB artists learn

1. First, ps is necessary in software, and dreamweaver, that is, div+css, also needs to be mastered. Of course, div+css can also complete the decoration of the online store, but you can't accurately restore the design draft, and the efficiency will be greatly reduced.

2. The design ability needs to be improved. In today's homogeneous products, good shop decoration, exquisite products and model pictures can greatly enhance the purchase desire and conversion rate. And these are all done by TB designers.

3. Understand visual merchandising, what color can arouse others' desire to buy, and if typesetting can guide users to read your product information step by step, how to make customers read your information easily by drawing. How to match can make your store atmosphere conform to your product positioning. This knowledge is very important and also very professional.

second, is TB art self-study ok or not? Do you want to take part in training?

Any skill can be self-taught, and there are many free tutorials online. But there are advantages and disadvantages in it, so choose according to your own situation.

1. Free online tutorials often stop at the basic operation of the software. There is not much explanation of design, not to mention the knowledge of visual merchandising.

2. Online tutorials are not systematic enough, so you can't form a system if you learn a little from the East and a little from the West, so it's easy to forget, and the efficiency is poor, and the direction is not clear, and you can't tell the key points, so you will take many detours.

3. Most people don't persist in self-study, because it's inefficient and ineffective for years, so it's best to give up.

Third, how to choose TB art training institutions

Accompanying training can certainly greatly improve the learning efficiency, and with teachers pointing out the direction, you can also avoid many detours. However, in the process of choosing a training institution, don't think that it's cheap. It's cheap because the teaching content is not too technical, and the teacher's level is worth the price. How to choose?

1. Look at the curriculum. If the whole course is all about the basic operation of software or some TB decoration rules, it basically belongs to basic knowledge, and the foundation is very important, but there are a lot of people who know these things, and he can't make you competitive. After studying, you won't find a job with too high salary. A bunch of people complaining about the poor prospects on the Internet are actually limited in their technical ability. I know a lot of TB designers, all with an annual salary of 1.2 million.

2. Look at the design of the training agency's own website, and you will definitely not accept a person with acne to sell you acne products. Similarly, a training institution whose official website is amateur is definitely unprofessional.

3. Look at the students' works. The students' works are the most direct reflection of the teaching level. However, most training institutions put a few students' works all the year round, so you can't judge whether they are true or not. Only Chengdu October Yueyue Post Station is the only TB art training institution whose students' works are updated in real time.

4. Apply for a face-to-face audition, and you will know if it is good or not.

fourth, what's the prospect of TB art industry?

I told you never to listen to those people who complain about the bad prospects in the group and online. Because only people with low wages will complain. Only people who like to complain like to make excuses and find reasons to blame the industry environment, rather than looking for reasons from themselves. I waste my time complaining, but I never seriously improve my ability.

1. From the general trend, e-commerce has a short start time and is growing explosively every year. The daily sales of Tmall Double Eleven is 35 billion. Can you say that the industry is not good?