What does it mean to miss the bund in Shanghai?

Shanghai Bund Aurora refers to Aurora Group in Shanghai Bund.

Aurora is the brand representative of Aurora Group, which was founded in 1965. The business scope covers office equipment, office furniture, 3D printing, electronics, smart devices, cloud merchants and children's home industry. The company is located in Chinese mainland, China, Taiwan Province Province, China, Japan and Singapore, and has won the titles of "China Famous Trademark" and "China Best Customer Service Award".

Aurora means sunrise in the east, which means dawn. Both symbolize light and hope, and represent vitality and vigor. At the beginning of the venture, it started with the sales of agency clocks and Chinese typewriters, and gradually developed, covering office equipment, office furniture, 3D printing, electronics, smart equipment and cloud business industries.

Brand culture

At this stage, under the main axis of pragmatic and innovative action program, Aurora Group will continue to actively build its future business strategy, truly grasp the industrial trend, and extend the development of its core business and related industries.

In the office equipment industry, the future development will fully promote the office color. For office furniture, create marketing differentiation with clear commodity positioning and unique service model; Strengthen research and development by combining cross-strait design resources; D, let customers get more convenient, more economical and lower management costs.

Aurora group is committed to the development of its own brand and channel construction based on talents; In the early 1990s, with a forward-looking vision, we discovered the future development potential of the mainland market and began to plan the operation of the mainland business as an ideal base for Aurora Group to build its own brand.

The above contents refer to Baidu Encyclopedia-Aurora