Is there any exhibition training for brand women's wear in China?

At present, it is the off-season of the clothing industry, and many women's franchise stores are very headache for the bleak performance in the store. How can we improve performance? The first point is to display the clothes in the shop. It is very important to use display to promote transactions. Today, I will briefly share the most important point in the exhibition-product grouping.

Grouping goods can turn your goods from fragmentary points into noodles, and show them to customers in a noodle way, which will have a stronger visual sense.

1, color grouping

Also known as color block display, it is the most effective and basic method to create visual impact with the color of the commodity itself, which can be applied to all types of commodities.

2. Price grouping

In the same price of goods, sales, so that customers have more choices at this price.

For example, Uniqlo often puts goods with the same price together and puts T-shirts with different colors, patterns and necklines in 99 yuan, so that customers will have more choices at this price.

Moreover, in this way, stores with a large number of goods can clearly distinguish the prices of goods and give customers very clear instructions. In this way, customers will not have a sense of confusion in price selection.

3. Commodity mix

It is to combine goods that can be related or have selling points and sell them together to stimulate customers to buy together.

For example, clothing stores often display tops, trousers, hats, shoes and bags in combination, which is the product combination.

Bathrobe, shower gel, body lotion and other bathroom products are all integrated into one. When I want to buy a bathrobe, it is easy to buy these two products together.

In this shelf, you can find a series of associated goods, from head to toe, which are likely to be taken away by customers.

In fact, the biggest reason for grouping goods is to help customers save time, integrate piecemeal goods and create a shopping environment that makes customers relaxed, convenient and clear.

It will not make customers fall into the difficulty of choice, nor will they give up buying because they can't really choose one because there are too many choices in their minds.

So let's see if your products are all arranged and combined. You might as well stand not far from the store and look at it from the outside. Is your monitor bright enough and eye-catching? If you are not particularly satisfied, please make a new adjustment according to the above method ~