What is FMCG industry?

Fast-moving consumer goods refer to consumer goods with short service life and fast consumption speed.

A new name is PMCG (packaging mass consumer goods). As the name implies, products are packaged into independent small units for sale, and the influence of packaging, brand and promotion on this category is emphasized.

Features:

1, short product cycle;

2. The access to the market is short and wide;

3. The market is lively. Outdoor billboards are set up in areas with high traffic and high grade to promote the product image, and live demonstrations, promotions, discounts and other activities are carried out in the store;

Extended data:

Yu Jian, general manager of Kaidu Consumer Index Greater China, said that more and more mature brands have found that small brands can better meet the specific needs of consumers in some aspects. No matter from product development or digital marketing, small brands have shown high agility and flexibility.

For many FMCG brand executives, it is a question to consider whether to focus on developing big brands or establish different brand combinations to serve customers in different market segments. The above-mentioned related decisions may require a major strategic transformation of the brand. A brand with a scale of 1 0 billion is very different from a brand with a scale of only10 billion.

Baidu encyclopedia-fast-moving consumer goods