What is a channel specialist? What do they do? What about the channel?

A, the so-called channel specialist, is specialized in enterprise sales channel development and maintenance of marketing personnel.

Second, the channel specialist's daily work is:

1. Responsible for the construction, maintenance, update and management of the company's existing domestic and foreign marketing channels, timely communicate and feedback channel information and put forward handling opinions;

2. Responsible for the order and delivery of the company's channel sales, cooperate with other teams of the company to complete the channel sales tasks and undertake the sales targets;

3. Responsible for the production and review of the company's sales report, and the customization, implementation, supervision and feedback of the channel strategy;

4. Responsible for establishing the channel team;

5, responsible for the company's new product channel construction.

Three, the so-called channels, refers to the company's product sales channels and distribution system.

Sales channel is one of the most important assets of an enterprise, and it is also the most changeable asset. It is the path taken by enterprises in the process of delivering products to consumers. This path includes sales organizations, agents, distributors and retail stores set up by enterprises themselves.

For products, it is not to multiply the products themselves, but to increase the added value of products through services; For enterprises, sales channels play the role of logistics, capital flow, information flow and business flow, and complete tasks that manufacturers are difficult to complete. Enterprises with different industries, different products, different scales and different stages of development have different forms of sales channels, and most sales channels go through these two links from dealers to retail stores.

Extended data:

Channel specialist is a position role in company marketing. Simply put, it generally means that companies need to establish different sales and agency channels for their product promotion time. Channel specialists need to go to designated areas to find some industry agents related to their own products and establish such communication and agency relationships. Channel specialist generally refers to the liaison of agents or large direct customers, and also belongs to the category of generalized sales.

Channels, called places, are introduced into the commercial field, which means the route of commodity sales and the route of commodity circulation. It means that the goods of the manufacturer lead to a certain social network or agent and are sold to different regions to achieve the purpose of sales. So the channel is also called the network. According to the length of channels, there are long channels and short channels; There are wide channels and narrow channels according to the width.

References:

Channel Specialist-Baidu Encyclopedia

Channel-Baidu Encyclopedia