How to write a social investigation plan for college students' clothing consumption

Student ID: 2012120015 Major: Textile and Clothing

I. Purpose and significance of the survey

Objective: With the development of social economy, college students, as an independent consumer group, began to be concerned. Because of the particularity of college students, they have different consumption psychology and behavior from other social consumption groups. They have advanced consumption ideas, but they are constrained by their own economic strength. Strong consumer demand will inevitably lead to some irrational consumption or other consumption problems. There is no doubt that clothing consumption is an important part of college students' consumption, which has the characteristics of diversification and complexity. Therefore, through the investigation and study of college students' clothing consumption, we can grasp the new trend of college students' consumption in time and provide reference for college students' clothing design, production and sales market.

Significance: In recent years, as a group of students with little income, their purchasing power is increasing year by year, so that the consumption problem of college students is also concerned by universities and Chinese people year by year. At the same time, clothing is an art integrating commodity, spirit and material life, which reflects the spirit of the times in different periods and the aesthetics determined by the catharsis, world outlook and values of designers and consumers. Almost from the day when clothing originated, people deposited their own life customs, aesthetic tastes, color hobbies, as well as various cultural mentality and religious concepts in clothing, and constructed the connotation of clothing culture and spiritual civilization. Therefore, paying attention to the consumption situation of college students, grasping their psychological characteristics, behaviors and structures, and cultivating and improving their consumption concept and financial management ability are important topics to guide college students to finally move towards healthy consumption.

Second, the content of the survey

According to the purpose of the survey, in order to fully understand the clothing consumption of college students, this survey mainly starts from the following aspects:

1, basic situation of college students' clothing consumption.

2. College students' attitude towards brand clothing.

3. Factors and extent that affect college students' clothing consumption tendency.

4. College students' preference for clothing types.

5. Ways for college students to buy clothes.

6. The price range of college students' clothing consumption.

Third, the survey objectives

College students in Fuzhou University Town, Fujian Province.

(stratified sampling survey according to a certain proportion)

Four. Methods and procedures of investigation

In order to ensure the efficient investigation quality, this survey mainly relies on college students as investigators and strictly controls the investigation process. The specific working procedures are as follows:

1, investigation process

Questionnaire acceptance and confirmation-questionnaire survey-gift distribution-filling in statistical tables-questionnaire summary-retrospective analysis

2. Questionnaire and accepting gifts

1 10 questionnaires and gifts from schools (including tips and sugar), **4 schools.

3. Questionnaire survey

The investigation place is arranged in the canteen or classroom, and if the gender sample is insufficient, it will be completed by visiting the dormitory; Use standard polite expressions in communication during the investigation to urge the respondents to complete the questionnaire carefully; Patiently answer the questions of the respondents in the survey; After the investigation, send a gift to the interviewed college students and make corresponding statistics.

Fifth, the questionnaire design.

This survey adopts a closed questionnaire. After many investigations and tests, the final questionnaire contains 12 closed questions.

Sixth, the schedule.

Weekend weekend, noon11:00 ~13: 00, afternoon 15: 00 ~ 17: 00.

Seven. Sample size

450 questionnaires (including 50)

Eight, data processing and statistical methods

After the investigation, the investigation project team will check the questionnaire. After the invalid questionnaires are eliminated, the questionnaires are uniformly coded according to the specified coding manual, and all the coded valid questionnaires are entered into the database, and the computer software analyzes, processes, summarizes and counts them.

Nine. Investigation budget

A questionnaire costs 30 cents, ***450 copies, totaling 135 yuan.

Among them, 450 matching tips 1 jiao, * * *, totaling 45 yuan.

Sugar 100 yuan.

One case of mineral water 20 yuan, four cases of mineral water 80 yuan.

Total: 360 yuan

Spirit

Do a good job of questionnaire survey seriously and responsibly

Smile at others and answer questions patiently.

Careful statistics to ensure the accuracy of the investigation

College students' clothing consumption questionnaire Dear students, in order to further understand college students' clothing consumption psychology, be familiar with college students' clothing consumption structure, and finally guide healthy consumption, we organized this clothing consumption survey. Please provide us with valuable information and suggestions after intense study. Please do it, thank you. )

1. University and major you are studying:

2. Your score is ............................................. ().

A. freshman B. sophomore C. junior D. senior E. graduate student or above

3. Your gender is ................................................ ()

A. Handsome guy B. Beautiful girl

4. Excuse me, how much is your monthly living expenses? ............................................ ()

A. less than 500 b.500-1000c.1000-1500d. /kloc-above 0/500d.

5. Your monthly spending on clothes is .......................................... ().

A.200 below and above B.200-400c.400-600d.600.

6. Which way do you like to buy clothes (multiple choices are allowed) ....................................... ()

A. Online shopping B. Go to the downtown shopping mall to buy C. Go to the nearest store to buy D. Buy E. It doesn't matter if you are in a mood.

7. What style of clothes do you like (multiple choices are allowed) ............................ ()

A. Leisure B. Fashion C. Maturity D. Career E. Personalization F. Others

8. What kind of clothes do you like to buy? (Girls can choose more than one) ........................ ()

T-shirt b polo shirt c shirt d dress e jeans f skirt g pants h other

9. What kind of clothes do you like to buy? (Fill in for boys, multiple choices are allowed) ..................... ()

A.t-shirts B.POLO shirts C. Casual shirts D. Dress shirts E. Jeans F. Casual pants G. Pants H. Others

10. Your attitude towards the promotion of clothing by school employees is ........................... ().

A. Never buy B. Not interested C. According to the actual situation, you can consider D. Willing to buy for convenience or other reasons.

1 1. What do you think is the acceptable price for a dress? ().

A.50 b.100 c.200d.300e. From the perspective of style and texture, it is not very sensitive to price.

12. What do you think of wearing professional clothes? ............................... ()

A. mature, sunny B. too mature, not yet C. Fashion, not the same D. Old-fashioned, will not consider E, can try but will not give priority.

13. The factor that you choose clothes is (multiple choices allowed) ..................................... ().

A. Style B. Brand C. Price D. Fabric texture E. Salesman's service attitude F. Easy to buy

14. What kind of clothes do you choose when looking for a job interview? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?

A. formal business attire B. casual attire C. semi-formal business attire D. whatever you like.

15. Do you already have professional clothes? ................................................................................ ()

A. No B. Only one set C. There are already several sets D. Only spare parts (such as shirts or trousers).

16. What do you think is the factor to consider when buying a suit (multiple choices are allowed) ............................... ()?

A. style B. price C.

Tailor-made clothes brand sales service

17. What do you think is the acceptable price for a suit (excluding shirts) ................................... ()?

Under a.250b.250-400c.400-600d.600-800e. Not very sensitive to the price, pricing depends on the goods.

18. Do you think it is necessary to wear professional clothes to job fairs or company interviews? …………………( )

A. both are needed. B. job fairs are needed, but company interviews are not needed. C. company interviews are needed, and D. job fairs are not needed.

19. What kind of service do you think you need to buy professional clothes? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?

A. Dressing skills of professional clothes B. Matching methods of professional clothes C. Professional clothes culture D. Common knowledge of professional clothes maintenance E. It doesn't matter, it doesn't matter if there is none.

20. What are your interests in the clothing industry? ...................................()

A. Love B. Have research C. Generally D. If there is an opportunity, I will consider taking a part-time job.

2 1. Those who are interested in designing professional clothes can leave their names and contact information.

Clothes matching tips (boys)