Basic requirements for pharmaceutical business representatives

1. Professional knowledge Professional knowledge is one of the important conditions for becoming an outstanding pharmaceutical business representative. Compared with sales in other industries, pharmaceutical marketing requires higher professional knowledge. Prescription drug marketers must have a professional background. Otherwise, you will not be qualified for the position. It is faster to get started with the marketing of over-the-counter drugs, but it is best to understand medical knowledge, otherwise you will not be able to deal with hospitals and doctors. Therefore, almost every formal pharmaceutical company requires a medical-related background when recruiting pharmaceutical marketing personnel.

2. Good at communication. Medical business representatives and R&D workers in the pharmaceutical industry pay different attention to technical work. Medical representatives pay attention to mental, physical, and communication skills, which are three forces in one. The brain is responsible for recording the ingredients, efficacy, side effects and other professional information of drugs; the physical strength is responsible for allowing medical representatives to run between hospitals under the sun and rain; the communication skills allow pharmaceutical business representatives to display their company's products in the best possible way in the hospital forward. At the same time, in addition to completing the sales of drugs, medical representatives are also responsible for managing customers in the target area and maintaining customer relationships. Therefore, medical representatives need to have good communication skills, be good at handling interpersonal relationships, and have the ability to operate under various environmental factors. Consciousness to expand new connections.

3. Professional ethics Medical business representatives are a relatively sensitive profession. Many companies have regarded good professional ethics as one of the indispensable criteria for recruiting medical business representatives. Therefore, medical business representatives should consciously cultivate good and standardized professional ethics, have a correct value, and express it in your daily behavioral norms. I believe it will help you leave a reliable reputation in the hearts of customers, hospitals and company superiors. Good impression.