What qualifications do you need to apply for a job in a cosmetics store? What problems should we pay attention to?

What qualifications do you need to apply for a job in a cosmetics store? What problems should we pay attention to? Generally, people pay more attention to your personal ability and cosmetics sales experience. In fact, sales education is not the most important, although it is also one of the decisive factors. If you have strong personal ability, you will be recognized. When applying for a job, try to show your own advantages and let others recognize you better. Reading some information about cosmetics or sales on some related websites or books can help you improve yourself. I hope my answer is helpful to you. I hope your application is successful, come on!

What should I pay attention to when joining a cosmetics store? I think it is very important to hire qualified promoters. Qualified promoters know product knowledge, and product knowledge can be changed at any time. Excellent promoters know skin knowledge, skin quality and deal with various sensitive phenomena, and skillfully match products with skin quality. Super promoters know product knowledge and skin knowledge. The key is to understand the behavior psychology of customers and change their recommendation methods at any time through the subtle changes of customers. Satisfy customers, return home with a full load, know how to live, know how to keep healthy, know how to keep healthy scientifically, and be proficient in marketing knowledge, planning knowledge and management knowledge. Super promotion is the baby of manufacturers, the darling of stores and the envy of peers. This is the information given to me by the marketing department of Guangzhou Diecui Stone DCC brand after I joined it. You can refer to it If you buy goods with a price of 5,000 yuan from DCC, the DCC teacher will conduct separate training and distribute DCC samples with a price of more than 3,000 yuan to guide members to pick up the goods in your store and bring you potential consumers. When members came, DCC issued shopping vouchers, which increased the desire to buy and improved the purchase conversion rate.

What should I pay attention to when buying cosmetics? First, check whether it is true or not, and check with the US Food and Drug Administration, and then find the cosmetics that suit you. The above personal views are for reference only.

What should I pay attention to when working in a cosmetics store? Choosing cosmetics should be considered from the following two aspects:

1. Cosmetic quality

First of all, the most important thing to choose cosmetics is to see whether the quality is guaranteed. Generally speaking, it is better to choose famous factories and brand-name cosmetics, because famous factories have good equipment, high product standards and guaranteed quality. Brand-name products are generally trustworthy products and are safer to use. Cosmetics without manufacturer and commodity logo are not available. At the same time, you should pay attention to whether the product has inspection certificate and production license to prevent counterfeiting. Also pay attention to the production date of cosmetics. General ointment and honey products should be purchased within one year after leaving the factory.

Secondly, learn to identify the quality of cosmetics.

① Identification from appearance: Good cosmetics should be bright in color, elegant and soft. If the color is found to be dark, dirty and different shades, it means there is something wrong with the quality. If the appearance is turbid, oil and water are separated or flocs appear, and the paste shrinks and cracks, it cannot be used.

2 Identification from the smell: The smell of cosmetics is elegant and strong, but they are all pure. If it smells pungent, it means it is a fake or a deteriorated product.

③ Perception and recognition: Take a little cosmetic and gently apply it to the skin. If it can be evenly and tightly attached to the skin and has a smooth and comfortable feeling, it is a delicate cosmetic. If it is rough, sticky or even itchy and dry after application, it is inferior cosmetics.

2. Personal and environmental factors When choosing cosmetics, besides the quality of cosmetics, users and environmental factors should also be considered.

① According to skin type: people with oily skin should use refreshing emulsion skin care products; People with dry skin should use nutritious and moisturizing skin care products; People with neutral skin should use mild skin care products.

② According to age and sex: children have delicate skin and low sebum secretion, so special skin care products for children should be used; Old people's skin is atrophic, dry and thin, so they should choose skin care products containing oil, moisturizing factor and vitamin E. Men should choose men's skin care products.

3 according to skin color: when choosing cosmetics such as lipstick, eye shadow, foundation and nail polish. Be sure to coordinate with your skin color. People with fair skin should choose cosmetics with sunscreen function.

④ According to the season: the cosmetics used in different seasons are different. In the cold season, cosmetics with strong moisturizing performance should be selected, while in summer, emulsion or powder cosmetics should be selected.

What questions will you ask when applying for a cosmetics shopping guide? First of all, you have to do some basic knowledge of the products, such as which models and types you have.

Then you should put on some light clothes when you go to the interview. After all, it's for cosmetics.

Show professionalism and relax when you speak. If you are nervous during the interview, it will directly lead the interviewer to think that your communication and expression skills are not official enough, just dress appropriately and not fancy. This position mainly examines your comprehensive quality and ability, come on!

What should cosmetics shops pay attention to when choosing brands? This is the training materials given to me by the marketing department of Guangzhou Diecui Stone DCC brand after I joined it. You can refer to them. You can refer to it If you buy more than 5,000 items in DCC, DCC teachers will train you separately, distribute DCC samples of 1000 yuan, and guide members to pick up the goods in your store, bringing you potential consumers. When members came, DCC issued shopping vouchers, which increased the desire to buy and improved the purchase conversion rate.

Although the channels of cosmetics stores are booming, there is one phenomenon that deserves our attention. There are big brands in big stores and small brands in small stores, first-class brands in first-class stores, and dominant brands in dominant stores. Only small shops that are not competitive can enter. The concept of "fit for each other" interpreted by cosmetics stores is quite "clear in latitude and longitude", just like the rich residential areas, middle-class residential areas and slums in developed countries in Europe and America. Why is there such a result? The reason is that different stores have different requirements for brands, and different brands have the same requirements for stores. Small brands can no longer meet the requirements of big stores and superior stores, and can no longer meet the requirements of the development of big stores. Because of different requirements, each store chooses different brands. The first thing to do when opening a shop is to choose a brand. Without brand, there is no foundation for development.

It is an indisputable fact that a store with a first-class brand must be the best local store (certainly not 100% accurate), and a store with a terminal brand must also be an excellent local store. An uncompetitive brand-name shop is an insignificant small shop with no influence. The future development trend of the cosmetics industry is brand competition, and there is no doubt that cosmetics stores are also brand competition. In order to survive in the fierce competition, cosmetics stores must take the road of branding (branding is divided into store branding and brand management, which is mainly introduced here). Facts have proved that the development of shops in the whole country and even the whole world has not left the brand, whether it is high-end shops or mass shops, so the brand is the source of the development of cosmetics shops. As a store, how to choose an agent brand will become its future development. In fact, the whole world is like this. Famous brands have extensive influence and appeal. Before turning the store into a famous shop, it is the boss's main job to choose famous brands and terminal brands.

Elements of brand selection: international brands: well-known brands are preferred, such as new brands under international brands and twin brands under international brands. We believe that the influence of international brands can promote the promotion and development of stores, but there are also many so-called famous brands under international brands, or specious brands under international brands, which require very harsh conditions (and cater to the psychology of some bosses who worship foreign countries). The stricter and harsher you are, the better you will be. Some so-called "world famous brands" cost hundreds of thousands for the first order, and some bosses interpret similar brands as big stores and first-class stores. They don't bring rolling financial resources to stores, but bring high consumer groups, occupy the most valuable customer resources and reduce store profits. It is an ideal choice to form a place where shops can make money, so that manufacturers can make a lot of money. Terminal advantage brand: shops are the exclusive agents of terminal advantage brands, or designated dealers. It costs a lot to represent these dominant brands, for example, the agency conditions are relatively high (for example, the exclusive regional agency of dominant brands in Shanghai and Guangzhou needs the first order amount of 50,000-80,000 yuan), and the monthly and annual payment collection tasks are relatively heavy, which are not affordable for small and medium-sized shops. Because the terminal advantage brand has a certain influence and position in the minds of consumers, although the profit space is slightly smaller, it is easier to recommend sales, the customers in the store are relatively stable, and the profit can be guaranteed. At present, the vast majority of excellent stores in the national market are supported by terminal advantage brands.

Potential brands: choose the brands of big manufacturers with relatively strong strength, manufacturers with cosmetics as their main business for many years, and choose new brands launched by well-known brand manufacturers. What needs to be pointed out here is that manufacturers should also cooperate professionally. Never choose new manufacturers and brands with cross-industry development, because they think that the cosmetics industry will only enter this industry if it makes money. In addition, the employment mechanism of such enterprises is not flexible, and the response to the market is slow, and there is a great chance of setbacks. Of course, such a company has a high probability of failure. Wuliangye Group invested 200 million yuan to set foot in the cosmetics industry, and got nothing but "fragrance". There is also a pharmaceutical company involved in the cosmetics industry, but it has achieved little in recent years. They have financial strength, but the management talents, marketing talents and sales talents lacking in the cosmetics industry are all lost! ), stores must have principles when choosing brands. It doesn't mean that low discounts and generous policies are ideal brands. Dominant brands have a certain driving force for customers, and will regularly provide terminal promotion programs, personnel support and material support to stores. It is the brand that drives the development of stores, and some small brands without any influence give everything to stores with low discounts. Of course, some brands also have personnel and material support, but the effect is very small, that is to say, the store dragged the brand away. This is also the main reason why many big stores do not act as agents and do not have any advantageous brands. There is an old saying in China that it is better to "buy" than to "sell" from Nanjing to Beijing, and it is better to "sell" from buy. No matter what kind of manufacturers are information-oriented groups, stores are in a weak position of information.

So how should new stores and shops seeking new development choose brands with development potential? Ten factors that should be followed when choosing a brand. Choosing a brand according to the people-oriented concept depends first on the financial strength of the enterprise: if it is a brand launched by a small company with a registered capital of 500 thousand, or a brand with no other information except a few colorful pages, it is difficult for such a brand to grow up! Cosmetics industry has entered the era of strategic investment. In the two years of developing the market, the enterprise has no profit, or the profit is very meager. In the investment period of opening up market outlets, it is difficult for enterprises to operate normally without sufficient financial support. Small companies have poor ability to resist risks, and small brands are all for making money. If they can't make money, the company can't continue to close down, leaving agents with a bunch of goods they want to sell, and there is no place to find someone to change them. Finally, they just need to lower the price. All previous efforts to recommend brands were in vain, which hurt the reputation of the store and the interests of customers. Being a provincial agent now, 500 thousand funds can't cope with half a year, let alone the national market. Therefore, brands without financial strength cannot be agents.

Second, look at corporate culture: without culture, it is difficult for a person to do one thing, and development will encounter many obstacles. Without culture, an enterprise will not develop and will not stand out as a leader in the industry. Soldiers who don't want to be generals are not good soldiers. Similarly, companies that don't want to be the first are not good companies. Confucius said: it depends on what you get from it, what you get from it, and what you get from it. If the goal of an enterprise is only to make money, such an enterprise will not last long, so you can't cooperate with such an enterprise just to make money. In addition, corporate culture should reflect the characteristics of industry, enterprise, nationality, region and boss's personality. If it is a wolf culture, be careful, it may "eat" you. If it is a cat and dog culture, it is difficult to achieve great things. Excellent corporate culture should conform to the advantages of human nature and put benevolence in the first place. Positive integrity should be the code of conduct of enterprises, which existed as early as 2000 years ago.

Third, look at business ideas: many enterprises run by bosses without academic qualifications in the south have also developed well, which fully shows that they follow the law of doing things and the principle of attaching importance to morality. However, enterprises lack competitive strength and motivation for sustainable development. If bosses don't hire professional managers with the help of external brains, enterprises will have no stamina and motivation for development and will be eliminated by market competition sooner or later. An enterprise without ideas and directions will not have vitality. The business operation and marketing work of enterprises have lost discipline, and they can only walk behind others or even drag down enterprises with the development of the industry itself. It can't run in front of the "industry market". How can it stand out if it can't win the market? The first three items are people-oriented ideas. Enterprise competition, market competition and brand competition are, in the final analysis, human competition. If people can't do it, can brands do it well? Product is the foundation of enterprise development, and quality is the life of enterprise. Without a solid foundation, life will be threatened. An enterprise that doesn't pay attention to the development foundation and life of the enterprise will definitely not cooperate with it. According to the choice of product mix, quality is the fourth brand: quality is the life of an enterprise. If an enterprise regards product quality as a joke, is there any hope for this enterprise? Some shops blindly take a fancy to low discounts and make more money by themselves, so that manufacturers have no other good way but to "cut corners" to meet the requirements of shops for high profits. In fact, this is very irresponsible behavior. If customers believe in shops, shops selling "shoddy" products are deceiving consumers, and shops that make money by cheating will not last long, because customers will leave you! Therefore, when choosing a brand, we should pay attention to quality, and then consider how to make more money on the premise of ensuring quality. Quality is also the life of the store!

Fifth, sales policy: shopkeepers are also professionals with many years of industry experience. He changed the original question of how to get the goods to show me the insurance policy. Almost all bosses will look at the sales policy when they meet the salesman. (Except brands, of course) They all attach great importance to sales policies, and discount is more important than quality. The lower the discount, the better. They never put the interests of customers first, nor do they put customers first. (Policy refers to items such as discount, gift distribution ratio, annual rebate, personnel support and activity support. Brand selection should be based on the principles of customer first, quality first and policy second. The premise of doing business is that both sides are professional, and we believe that we can get what we want for a penny, and then weigh the respective interests of both sides. Specialty stores should pay more attention to the importance of quality. We shouldn't cheat customers and hurt their feelings in pursuit of high profits.

The sixth product system: if a product can meet the needs of consumers all year round, at least 60 single products can barely cope, such as whitening series, yellow removing series, moisturizing series, hydrating series, essence series, eye protection series, mask series, anti-aging series, special care series and so on. And promotional packages suitable for different seasons, as well as special products to open up the market and experience clothes to attract customers. If the product is not complete, it is not a series. Explain that the manufacturer is a grassroots team that only makes money for itself, giving the most difficult work to the store and relying on the strength and ability of the store to support its own brand. Of course, such a brand can't do it. It is difficult for some small shops to represent leading brands, so they are second to none. Such behavior leads to a vicious circle of shops, and shops will never become first-class shops. Small and medium-sized shops can refer to the ten elements of brand selection, choose superior brands with development potential in the future, and support shops to move from muddy to bright.

Seventh terminal supporting materials, if the materials related to all aspects of the brand are complete, such as product display racks, image counters, image display racks and other terminal display supporting materials, it means that the enterprise has done a lot of work in product marketing and understood the market demand and the necessary tools for marketing work, because it takes time, energy and money to do these "things". If it is not fully prepared and does not understand the market competition, it will not make great efforts on product supporting materials! For example, the product description manual and product description are very rich, and the trial products (30g bottled sample,10-20g barrel sample, 5g trial product), especially the supporting products of the main varieties, should be rich. If all aspects are fully prepared, it shows that manufacturers want to make a long-term market, not make money at one time. Because all supporting materials need time and professionals need capital investment, Shanghai Xuanyan brand is a successful case of opening the market quickly with perfect supporting materials.

Eighth comparison of price and value: Most shopkeepers pay great attention to the packaging of products, and manufacturers often improve the packaging of products to meet the requirements of shops. At present, the packaging of products around 20 yuan is very beautiful. "There is an old saying in China that goods sell for a piece of leather", which actually means that the appearance of goods should be exquisite, but now it is interpreted as a phenomenon that "the golden jade is outside, but the defeat is among them". Everyone just pays attention to packaging and ignores the importance of quality. Under the premise of paying attention to packaging, the shopkeeper should see whether the color is clear and round, and observe the degree and stability of the product. Some manufacturers in Shanghai supply brands with relatively low discounts. After the bottle of cream cosmetics is poured out, straighten it, and the cream is sprinkled on half of the bottle. The cream is thinner than the lotion of peers. This is not normal. Smell the fragrance with your nose. Now everyone praises light fragrance, which can save a lot of perfume costs for manufacturers. The fragrance is elegant and lasting. Test experience: It feels comfortable to rub on hands and face. Only genuine and good products should be moisturized for a long time. (Guangzhou Hesheng's products are of first-class quality, even better than world famous brands, but the price is indeed half of them. Shops should run such a good brand for generations. ) Sales staff with excellent quality confidently "sell" out, customers will be happy to use them, bosses will feel at ease to keep customers' financial resources, and employees will be happy to develop stores.

The ninth successful case: When considering the agency brand, besides the above factors, we should also examine whether there are successful cases in the surrounding markets. If there is a successful case, it shows that the product is competitive, and it also shows that it is a potential brand, which will play a positive role in promoting the development of the store in the future. Although there are regional differences, the laws of market success are very similar. A brand without competitive strength, a manufacturer without financial strength, an enterprise without marketing ideas, a brand without professional marketing team and a product with incomplete categories can't succeed in any case! Tenth, the quality of marketing team: the quality of enterprise employees reflects the strength of the enterprise, and the principles and style of employees reflect the standards of employing enterprises, the business philosophy and guiding ideology of employing units. Many enterprises still stay at the level that refunding money is good business. No matter what methods the salesmen use, as long as they can find customers with refunding money. If so, it's still not good. If enterprises don't pay attention to long-term development, only pay attention to immediate interests, which is reflected in the fact that milk is a mother's sake, they will not talk about it. Of course, there are also some individual phenomena, that is, for their own interests, salesmen emphasize words but ignore promises, exaggerating words and damaging the reputation of enterprises. It is necessary for stores to collect information and learn from various aspects, and communicate with peers to improve their industry literacy, so as to make wise choices under the premise of good opportunities.

Of course, there are many factors in choosing a brand. The development cost of a bottle-shaped product with mold opening is much higher than that of a bottle-shaped product without mold opening. If you choose obsolete bottle products or bottle products left by other brands, it will be cheaper. The manufacturer with its own mold opening is a manufacturer with certain financial strength. Many experts basically think that the quality of cosmetics is similar, but there is a big gap, because some ingredients are as high as tens of thousands, hundreds of thousands or even hundreds of thousands of yuan per kilogram.

Brand is the source of the development of cosmetics stores. If the store chooses products with inferior quality and high profit, it is equivalent to destroying its wealth. Therefore, in order to develop the store better and faster, the store should choose good products suitable for consumers, and then consider the profit space of the store. If the store is responsible for consumers and sincerely serves customers, it will choose brands with excellent quality and the development prospects of the store will be better. A good brand will appear in the reception of every salesperson.

My cosmetics store is about to open, and I am a franchisee. What problems should I pay attention to? First, it meets the market demand, especially in China. Second, whether the operation of the project is mature and whether there is a set of effective management and services. Third: the products are rich and complete in variety. Fourth, the project has preferential policies and small investment.

Please search Huishe.

Cosmetics store, management problems spend money to buy software, free is not easy to use. Or get the bar code, so that the goods will be recorded. Also, inspection.

What should I pay attention to when checking cosmetics stores? Brand positioning of cosmetics (whether to be an exclusive brand or a variety of brands, and what kind of grades are needed), and the ingredients of cosmetics themselves &; Advantages and disadvantages, decoration style, service mode, marketing mode, consumer groups (it is best to consider the people near the location of the corresponding store).

What's the name of the cosmetics store? Just name it after the brand you sell.

Direct point

Nowadays, people buy cosmetics with better brands.

Even if it is used by the public, it will choose the public brand.