SYB Business Plan Answers

1. Market Analysis

For a long time, domestic residents have had very little consumption of small household appliances that mainly serve "kitchens" and "bathrooms" due to their low living standards. According to According to statistics, the current average number of small household appliances owned by urban households in China is only three or four, while the number in European and American countries is as high as 37. According to statistics, at least 2.6 million households in China move into new homes every year. As people's living standards improve, the need for " With the increasing emphasis on "kitchen" and "bathroom", the accelerated popularization and upgrading of small household appliances will surely create an amazing market driving force. The market development prospects of small household appliances are very broad. In the next 2 to 3 years, China's small household appliances industry will enter the In the golden development stage, the annual growth rate of market demand is likely to exceed 30%.

There are currently only two types of small household appliances for bathroom heating: bathroom heaters and heaters. There are currently 376 companies producing bathroom heaters in the country. In 2001 Domestic sales are estimated at 4 million units, 5.5 million units in 2002, and 7 million units in 2003, with sales exceeding 1 billion yuan. Among urban households, the ownership rate of bathroom heaters is less than 15% (in 2004), and domestic consumers The recognition of bathroom heaters reaches 82%, and the market space is huge.

Bathroom heaters have an absolute advantage in bathroom heating equipment. Among them, Hangzhou Aopu bathroom heaters had sales of 260 million yuan in 2004, ranking first in market share. At present, most of the manufacturers that produce bathroom heaters and heaters are concentrated in Zhejiang and Guangdong, but most of them are small factories, mostly imitations or OEMs, and their independent research and development capabilities are not strong.

In the Yangtze River Basin of China, most houses do not have heating. , bathing and heating in winter has always been a big problem. Although there are bathroom heaters and heaters, people are looking forward to a simple and effective heating appliance. According to my survey, people have a good impression of this product, and the market potential is huge.

Compared with the bathroom heater and heater market, the sales market of this product is at least 5-1 billion yuan.

We can take advantage of patented technology to quickly occupy the bathroom heating equipment market and establish our own Brand and sales network.

(The above data comes from "Consumption Daily", China Household Electrical Appliances Association)

2. Our goal

Our goal is , produced samples and entered the market in 2006, developed 10-15 agents at or above the prefectural level, with sales of more than 2 million yuan, reaching 5 million sales in 2007, and 20 million sales in 2008, with profit margins maintained at 30%--50%.

3. Use of funds

Since this product has never been on the market before, the initial sample trial production, mold development and other expenses will be relatively large. It is estimated that Between 100,000 and 150,000 yuan;

Various certifications, licenses, trademarks: 50,000 yuan;

Company establishment, purchase of related office supplies, personnel recruitment, company website, etc.: 10 Ten thousand yuan;

Rent, water and electricity bills, staff salary (half a year): 150,000 yuan;

Participating in exhibitions, advertising fee: 100,000 yuan;

Small batch Production cost (5,000 pieces): 200,000--250,000 yuan;

Working capital: 200,000 yuan.

Total: 1 million yuan.

IV. Product cost and profit analysis

In order to save costs and reduce investment risks, the initial small batch production will be mainly outsourced processing, and production equipment will not be purchased for the time being. This product mainly includes: barrel, lid, heating plate , leakage protector, anti-dry burn protector, switch, steam adjustment plate, base, sealing ring. The heating plate is 7-8 yuan, the leakage protector is 12 yuan, the anti-dry burn protector is 1.5 yuan, the switch is 0.5 yuan, and the rest is The price of plastic parts is 15 yuan. In addition to product packaging, wiring screws, freight, etc., the total cost is less than 40 yuan.

The wholesale price is tentatively set at 80 yuan, and the gross profit per unit is 40 yuan. It is estimated that it can be produced in two years Recover the investment and make a slight profit.

(The above data are from the spare parts dealers surveyed, and there is the possibility of downward fluctuation)

5. Sales prospects

At present, there are no similar products on the market, and the product sales pressure is low. It is recommended to use the ready-made sales network of electrical appliance wholesalers in various places for agent sales. We have contacted many merchants and have initially reached sales intentions.

6. Cooperation plan

This patented project is a non-service invention, and the patent rights are owned by individuals. The specific cooperation method shall be negotiated and agreed upon by both parties.

7. Raw material supply plan

< p>Can be outsourced for production, no special requirements.

8. The future of this project

Since this product is easy to manufacture and the threshold is not high, it will inevitably be counterfeited. In addition to strengthening the anti-counterfeiting efforts In addition, continuous upgrading of products is also a necessary means to expand the market. Currently, two samples have been developed and we are preparing to launch 3-5 new products next year. With the upgrading of products, we will be able to firmly establish ourselves in the market.< /p>

Business Plan

Market analysis: The fierce competition in society is the fierce competition for talents. Parents who want their children to succeed have very high demands on their children. Students do not learn the right way and are under great pressure. They need tutors. However, there is often no way to find help; on the other hand, tutoring is the only direct way for college students to earn income, but it is difficult for them to find work. This information asymmetry needs to be regulated by tutoring intermediaries who act as bridges.

Goal: Solve the financial difficulties of poor college students, reduce the cost of finding tutors for parents and students, and improve college students' ability to operate actual companies.

Organizational structure: Chairman, General Manager, Finance Department, Planning Department, Customer Department, Advertising Department, Human Resources Department

Chairman: Supervises and guides the entire work process, and is responsible for major decisions Final decision-making power

General manager: organizes discussions, regularly reflects and summarizes work effectiveness, and plays a central role in specific work

Finance Department: financial management budget review salary Distributing year-end profit distribution and financial supervision

Planning Department: Strategic planning, formulating long-term and short-term business plans, improving company systems, summarizing company work, formulating student tutoring agreements

Advertising Department: formulating publicity plans Advertising planning, posting posters and leaflets distribution

Customer Department: Management of parent information and student information files, accepting customer inquiries and complaints, conducting customer return visits, and signing agreements with students

Human Resources Department: personnel deployment, recruitment, and dismissal Member rewards and punishments

% will be turned over to the foundation, 20% will be used as surplus reserve, and the remainder will be distributed as dividends to shareholders

Working location: The headquarters is located in Room 9#108. Normally, contact via mobile phone Mobile office format (notebook records must be summarized at the headquarters)

Working hours: every day, at least one meeting per week to organize information, summarize experience, and prepare for the next week's work

Publicity Ways: Mainly by distributing flyers, posting posters, and also through introductions by dormitory aunts and teachers. Pay attention to the company's image, establish a good reputation, and attach importance to the publicity role of word of mouth.

Our advantages: 1. National key universities (famous brand effect)

2. Operated by on-the-job teachers and current students, high credibility

3. 10% of the income is donated to the foundation, which reflects the charitable purpose other than commercial purposes and is recognized by the society

Our characteristics: 1. Low price: for ordinary tutoring agencies (100~120) half

2. The public website (with legal certificate of the company included) has high credibility. At the same time, the website has detailed information of both registered teachers and students, and tutors have the right to proactively inquire

3. Fully consider traffic issues, use the map of Changsha City as a benchmark, try to connect the nearest two points, and save fares and time for students

4. Feedback mechanism: Regularly use random sampling method to review past customers Conduct telephone interviews to collect opinions and suggestions, and have a suggestion box on the website

Disciplinary penalty system: 1. Detain or resell student or parent information without authorization, each item will be punished by an information fee. In serious cases, it will be approved by the shareholders' meeting* ** Penalties agreed upon

2. If commercial kickbacks generated during the embezzlement of business are discovered, a warning will be given and the kickbacks will be handed over. In serious cases, year-end bonuses will be waived

3. Misappropriation of company assets without authorization , investors will be required to return the original amount and be given corresponding administrative penalties from the company. In serious cases, they will be expelled from the company

4. Anyone who falsely reports expenses will be punished according to the actual situation. If the falsely reported expenses do not exceed 25% of the actual expenses, Give a warning and make up for the account yourself. If the falsely reported expenses account for 25% to 50% of the actual expenses, a double fine will be imposed; those who falsely report expenses less than twice the actual expenses will be expelled from the company

< p>Long-term planning:

I think that when the company has been developing for more than one year, has sufficient funds, and expanded its scale, it needs to improve the following three aspects most:

1. Website improvement

A complete management information system model has been built. After students enter their detailed information online (ID cards and student ID cards need to be scanned) and register, they can complete a two-way selection operation through the displayed detailed information and requirements of the tutoring objects. At the same time, they The status (whether working or not) and information are filed in company records. This website also provides a convenient filtering function on the map.

2. Publicity intensity

Publish advertisements in well-known newspapers such as Changsha Evening News and Xiaoxiang Morning News (for intellectuals who mainly understand the people around them through reading newspapers), if financial conditions permit. , you can consider advertising on Hunan Satellite TV, because tutoring companies are generally unknown and rarely have this kind of courage, so it is easier for us to become a hit and occupy the market.

3. Organizational reconstruction

Recruit employees to become higher-level leaders, allocate tasks according to actual conditions, "do business and sit down", and enter the planning, discussion, and supervision stages.

Xintian Dessert Shop Business Plan

1. Entrepreneurial Goals

Business Goals

Establish the first store in Taizhou College of Nanjing Normal University Xintian Dessert Shop, a professional dessert shop, specializes in Chinese and Western desserts. Varieties include ice cream cakes, ice cream, ice cream cookies, smoothies, shaved ice, sugar water, soup (dew), porridge, juice, flavored dairy products, puddings, medicinal nourishing stews, and herbal teas , turtle paste, traditional Chinese dim sum, etc.

Business purpose

Sweet, healthy and fashionable.

2. Market and Competition Analysis

Market Introduction

Nanjing Normal University Taizhou College is a very young school, with only more than 2 years since its establishment. Currently, there is a lack of a dessert shop on campus that can be managed systematically. The Xintian Dessert Shop proposed in this plan fills such a gap.

Market competition analysis

Nanjing Normal University Taizhou College is a young school. All facilities in the school are being improved. Resources are scarce. The consumption environment of students is even more worrying. Food problems Need to be solved urgently. Our service tenet can overcome the above-mentioned difficulties, meet the needs of target consumers, and quickly enter this market. Our business philosophy can support our sky. After analysis, we can develop this market. Xintian specializes in desserts and adheres to branded, differentiated and humane management. Use the silent penetration method of moisturizing things to establish and expand visibility and reputation, so that consumers can go from knowing me to loving me and buying me.

Target Customers

Some people mistakenly believe that girls like sweets more than boys, but this is actually a mistake. In fact, there is no gender distinction in taste preferences, and many boys also like desserts. In order to maintain a slim figure or lose weight, many girls often regard sweets as a scourge. And now consumers are becoming more and more sensible. Therefore, Xintian’s target customers are all students in the school.

3. Product and Service Features

Professional raw materials, more peace of mind

Xintian is a regional supplier of well-known brands of drinking water, dairy products and other raw materials Establish a cooperative relationship and mark the ordering area and various promotional materials in the Xintian store. From the perspective of trustworthy raw material suppliers, we give customers a feeling that food safety is definitely guaranteed.

Rich varieties, more choices

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