How to open a Western-style fast food restaurant

Abstract: Western-style fast food restaurants are more suitable for office workers in a hurry because of their fast delivery time and convenience. Moreover, as Western-style fast food continues to be integrated into the local catering environment, people who eat Western-style fast food in daily life also More and more. For those who want to invest in entrepreneurship, opening a Western-style fast food restaurant seems to be a very good choice. So, what types of Western fast food are there? How can I open a Western-style fast food restaurant? First we start with site selection, then determine its decoration, and then apply for various documents. Below, let’s learn the relevant knowledge together! What types of Western fast food restaurants are there? (1) Hamburger

Hamburger, a very common type of Western fast food, usually consists of buns, beef patties, cheese slices, tomato slices, lettuce, onion rings, etc. Made from ingredients, it has rich layers and a novel appearance. It sells for about 10-20 yuan. It is affordable, delicious, nutritious and healthy. It is one of the favorite Western-style foods among young people.

(2) Pizza

Pizza, a Western-style food originated in Italy, is very popular around the world due to its outstanding taste. Pizza is generally baked with a special crust, cheese, sauce and fillings. It has a crispy outer layer and a soft inner layer. It is rich in flavor and tasty, making people have endless aftertaste. Moreover, pizza also has high nutrition. Value, so there are countless people who like to eat it, and it is a hot seller in the market.

(3) Steak

Steak, also known as "steak", is a piece of beef and one of the most common foods in Western food. There are many types of Western-style steaks, generally including filet mignon, rib-eye steak, sirloin steak, sirloin steak, T-bone steak, etc., with different tastes, all of which are very fragrant and nutritious.

(4) French fries

French fries, a kind of food made from potatoes as raw materials, cut into strips and fried, are very popular. One of the Western fast food, popular all over the world. The golden French fries are dipped in the sweet and sour tomato sauce, each bite is delicious, soft and not greasy, so delicious that you can't stop eating it.

Conditions for joining a Western-style fast food restaurant (1) Have the financial strength and management capabilities to meet the requirements for opening a franchise store.

(2) Recognize and accept the corporate culture and business philosophy of the fast food brand, and be familiar with its franchise model.

(3) Be able to actively participate in relevant training provided by the headquarters and obey the unified management of the headquarters.

(4) Have a certain ability to resist risks.

Western fast food restaurant franchise fee The threshold for joining a Western fast food restaurant is relatively low, and the franchise fee is about 50,000 to 100,000 yuan. Because there are many factors that will affect the cost of joining, there will also be Western-style fast food restaurants that are obviously franchised to the same brand. One franchisee will spend more money to join than another franchisee.

Western fast food restaurant franchise process (1) First leave a message for consultation and obtain franchise information.

(2) Two-way inspection, franchisees and brands understand each other and check whether they are suitable to become franchise partners.

(3) Sign a franchise contract.

(4) Preparation for opening, including store design and decoration, staff recruitment, personnel training, material logistics and distribution, etc.

(5) Opening support.

(6) Follow-up operation services.

When joining a Western-style fast food restaurant, please note (1) Is the franchise company legal?

In recent years, domestic management of newly opened stores has been strict. When choosing a hamburger brand, you must choose a large company. Franchising also requires review by the industrial and commercial department. If the company headquarters has the "China Catering Industry Integrity, Quality and Service Demonstration Unit", "The Top Ten Integrity Chain Enterprises in the National Catering Industry" and "Top Ten Brand Suppliers", it proves that it is stronger. This kind of company is professional, has first-class service, and is more reliable.

(2) The company headquarters’ support for stores

No matter where a Western-style fast food restaurant is opened, publicity is needed. For those who have not been exposed to Western-style fast food restaurants, activities If you don’t understand publicity, you must have support from the headquarters; so when choosing a brand, you should also pay attention to the headquarters’ support for the store, such as whether it provides takeout planning, technical training, takeout brand cooperation, etc.

(3) Whether the product has characteristics

When investing in a Western-style fast food restaurant, you should pay attention to whether the product has characteristics. This is an important factor in accumulating customers and expanding customer sources; in addition to appearance advantages , it also depends on the taste, so be sure to choose brand products to join.

(4) The issue of franchise fees

When investing, you should pay attention to whether the fees charged by the company are reasonable, and also confirm whether there are any other fees after signing the franchise. Do not choose If you want to join a franchise that charges irregular fees, you should choose a company that charges one-time fees.

The process of opening a Western-style fast food restaurant. Western-style fast food restaurant location selection (1) Selection of geographical environment

Generally, the main marketing targets of Western-style fast food restaurants are children and young people, so we choose The geographical location also depends on these two points. Near schools and amusement parks, these are the main consumer groups of our Western-style fast food restaurants targeting children. Of course, there are still a lot of consumers in Western-style fast food restaurants, and many parents will accompany their children there. They choose to go near commercial streets, large shopping malls, supermarkets, and some entertainment venues. We have targeted young people as the main consumer group.

(1) Street selection

We all know that areas with a large flow of people may not necessarily be good for store operations. As for the choice of streets, we need to choose areas with a large flow of people. And it’s a place where people can stay for a long time! The sidewalk must be wide. People like open spaces. If it is not convenient to walk, I believe people will not choose to stay here for a long time. Of course, the road cannot be too wide. The road is wide and there are a lot of passing vehicles. The time people stay here is often just waiting for a traffic light. Who will patronize your store at this time. It is best to have an area without guardrails in the middle of the road. If a customer sees your restaurant on the opposite street, it will be very reluctant to cross the road. If you add a guardrail in the middle, there will be almost zero chance of coming over for consumption.

(3) Choice of consumption environment

For Western-style fast food restaurants, we need to look at the surrounding consumer groups according to market demand. This is like if you sell a If a luxury store is opened in a very poor ravine, the store's turnover may always be zero. Therefore, when selecting a location, we must first examine the consumption level of the surrounding residents.

Tips for naming a Western-style fast food restaurant (1) The name should combine the inside and outside

The name of a Western-style fast food restaurant should combine the inside and outside, and match the inside and outside, so that the image of the Western-style fast food restaurant can be planned more perfectly. Therefore, when operating a Western-style fast food restaurant, you must not make the wrong first step. A good name for a Western-style fast food restaurant should have two major characteristics:

① The name should have a loud pronunciation, an auspicious meaning, and a beautiful shape. It should be elegant, melodious, easy to remember, unique but not weird, and new in meaning but not new. Be explicit, refined and conducive to everyone's acceptance, and try to avoid the appearance of repeated names and indecent names.

②The name must conform to the characteristics of the industry's products, and must not conflict with the location name, legal person, and person in charge. It must also be consistent with the relevant characteristics of the legal person and person in charge. Among them, in a sense, internal information plays a greater role.

(2) It must have the intention of prosperous business

It is best for the name of a Western-style fast food restaurant to have the concept of "viewing the world", so that it can look at the world, business is prosperous all over the world, and financial resources are prosperous as far as Sanjiang !

Brand style is very important in nomenclature. On the one hand, this can also reflect the quality and business acumen of the shop owner. If products and stores are named elegantly, customers will often have a "multiplying" effect due to the added psychological value, and naturally money will flow in.

Procedure procedures for Western-style fast food restaurants (1) Required industrial and commercial procedures

Newly established restaurants should go to the local industrial and commercial bureau to register for opening. The Industry and Commerce Bureau will make a decision on registration or disapproval of registration within 30 days after application. A restaurant that applies for opening registration must first apply for pre-approval of the store name. After approval of the "Notice of Pre-approval of Enterprise Name", go to the industrial and commercial bureau in charge of registration to obtain the enterprise application for opening registration, the main registration matters, and the name of the restaurant. , domicile, business place, legal representative, business nature, business scope, business method, registered capital, number of employees, area of ??business place, business period, branches.

After industrial and commercial approval and registration, a legal person business license will be issued to the enterprise. Before obtaining a business license, no business activities may be conducted in the name of a restaurant. The date of issuance of the business license shall be the date of establishment of the restaurant. To register for business, a registration fee must be paid in accordance with regulations. The registration fee for business opening is 0.1% of the total registered capital.

(2) Apply for a health license

After receiving the opening registration certificate from the Industrial and Commercial Bureau, you must first go to the competent health and epidemic prevention station where the restaurant is located to apply for a health license, which will be dispatched by the health and epidemic prevention station The staff visited the restaurant for inspection.

(3) Environmental protection approval

Environmental protection approval shall be handled by the local environmental protection bureau. The main approved items are noise and pollution discharge. Restaurant operators must provide a floor plan of the location of the restaurant, and indicate the surrounding environment and the nature of use of adjacent buildings, and the competent environmental protection bureau will send personnel for on-site inspection. After passing the inspection, the competent environmental protection bureau will sign "Agree to Business Opening" in the "Opinions of Relevant Departments" column on the registration form for business opening and stamp it with its official seal.

(4) Other related procedures

① Industry management registration: Go to the local catering industry management office. Including restaurant grading, etc.

②Price review: Go to the local price bureau. Including price tags, menus, gross profit margins of dishes, etc.

③Apply for a liquor business license: Go to the industrial and commercial department.

④City appearance management approval: facade decoration, especially outdoor facilities such as lights, signboards, advertisements, etc. Temporary buildings or facilities. It is also subject to approval from the Planning Bureau.

⑤ Seal engraving: With your business license and letter of introduction from the Industrial and Commercial Bureau, go to the seal agency designated by the local Public Security Bureau to engrave the special seal for the contract. After engraving, go to the Industrial and Commercial Bureau to reserve a seal, and engrave the name and seal of the restaurant's legal representative and financial person in charge.

⑥Tax registration: Apply to the tax bureau for tax registration within 30 days after receiving the business license.

Western fast food restaurant kitchen equipment (1) Frying

Frying machine/fryer: used for making fried foods, such as fried French fries, beef tenderloin, Fish fillets, chicken wings, chicken steaks, etc.

Panji stove: Panji is a thin pancake, or hot pancake. Panji stove is a pancake machine specially used to make pancakes.

Waffle maker: specializes in making waffles.

Steak frying station: It is specially used for frying steak. The thickness of the frying plate is 2~3cm. When placing the steak, the low temperature of the steak will not cause the frying plate to cool down rapidly, causing the blood and water of the steak to be lost.

(2) Steaming type

Soup pot: mainly used for making soup.

Oven: used for baking dishes.

Steaming cabinet: can be used to make snacks or steam dishes.

(3) Baking type

Mixer: used for beating eggs and cream, and mixing dough.

Dough mixer: used for kneading dough.

Proofing box: used for proofing dough.

Puff pastry machine: used to make puff pastry and bread.

Oven: can be used for baking bread and Western snacks.

Toaster: used for heating toast and bread slices.

(4) Other equipment

Fresh-keeping cabinets, freezers, quick-freezers (foods that need to be quickly frozen, such as quick-frozen coffee, cold drinks, production and temporary storage), platform refrigerators ( It can be used for the temporary storage and preservation of food and as a workbench), ice making machines (making ice cubes) and other decontamination equipment: dishwashers, dishwashers, high-pressure showers, air collection hoods, disinfection cabinets, etc.

Western-style fast food restaurant decoration Western-style fast food restaurant decoration skills (1) Pay attention to comfort

Nowadays, people’s living standards are constantly improving, and the dining environment is also very high. , one of the concepts of Western-style fast food restaurant decoration is comfort. People who are running around for life every day are very tired. After a busy day, they all want to sit down, take a break, enjoy a meal comfortably, and drive away the fatigue of the day. Therefore, when decorating a Western-style fast food restaurant, We must pay attention to the comfort of customers when dining. Only by meeting this point can we relieve the fatigue of the day.

(2) Consider convenience

Many people will move around when eating, so we must take convenience into consideration when decorating. When decorating the restaurant, we must do so when dining. Conveniently, we need to place the bowls and chopsticks before eating, so when decorating, we should pay attention to designing a cabinet next to the dining table to place the bowls and chopsticks, so that they are easily accessible and convenient for dining. The side table is very useful. It can also be used to place paper towels. Paper towels are a necessity for dining and are used many times. The sideboard brings more than just convenience. It can also be used to place fruits after meals, books to read after meals, etc.

(3) Spaciousness

In the decoration of Western-style fast food restaurants, we should start from the comfort, convenience and spaciousness to give people a feeling of release and enjoyment, so that consumers can users feel comfortable. In addition, products and services are also hard indicators and cannot be ignored.

Key points in the design of Western-style fast food restaurants (1) Pay attention to color matching

Western restaurants pay more attention to the dining atmosphere, so if the Western restaurant design does not pay attention to the matching of lights and colors, it will The atmosphere of the restaurant has a great impact. And the lighting and color matching of the restaurant are designed according to the overall decoration style. If the design of the Western restaurant is relatively high-end, then the restaurant's lighting fixtures can choose more ornate and large chandeliers; if you want to create a casual and fashionable Western restaurant, then the lighting should be softer and a variety of colors can be used.

(2) Consider the choice of furniture

When buying Western restaurant furniture, it should match the overall Western restaurant design style and color. The size of the dining table and chairs should match the entire space. When it comes to the choice of tableware, the tableware in Western restaurants includes knives, spoons, dinner plates, etc., and these tableware are basically made of stainless steel. In addition, you should also pay attention to the choice of tablecloths. Generally, tablecloths in Western restaurants are mainly made of fabrics and have elegant patterns on them.

(3) The role of lighting design

The lighting design of the Western restaurant not only ensures ambient lighting, but also emphasizes the different dining areas, especially the lighting of various dining units. Dining utensils and delicious food on the table are more independent by point light source lighting, which can highlight the various colors and shapes of food, drinks, etc., in addition to taste buds, meet the needs of customers, and at the same time be more environmentally friendly and private. When necessary, And lamps, table candles add secondary emphasis. The restaurant has a small stage, and the stage lighting is usually designed separately to emphasize the light to highlight the visual focus.

Western fast food restaurant decoration style Western restaurant design styles can be roughly divided into: Western style with a rustic atmosphere, Western style with a European classical atmosphere, and avant-garde high-tech Western style. Each style will correspond to different Consumer groups, when designing, should be designed according to which consumer group is the main one.

The Western-style fast food restaurant decoration budget is mainly calculated based on the grade, style and area of ??your decoration. Generally, the decoration of fast food restaurants does not need to be too high-end, and there are more medium-to-low-end decorations. In terms of decoration style, most bosses will also choose simple decoration in order to save decoration costs. Calculated in this way, if you choose mid-to-low-end decoration, the approximate cost will be around 50,000-8. If you want a more high-end decoration, the decoration cost will be approximately Around 100,000 yuan, it depends on your financial ability and needs for decoration. Western-style fast food restaurant decoration renderings

How to operate a Western-style fast food restaurant (1) Pay attention to service standardization

In-depth understanding of well-known Western-style fast food companies will easily find that their success lies not only in food Its own advantage lies more in the presentation of service. Good service can greatly enhance the competitiveness of high-quality Western-style fast food. Therefore, if you want to run a Western-style fast food store well, you must pay attention to service through specific clothing, service etiquette, and standardized services. process to better improve service quality.

(2) Pay attention to the cooking time

The cooking of Western-style food is different from Chinese-style food. Special emphasis is placed on eating at the right time. The taste of the food is closely related to the time of import, so Cooking should be carried out according to the best taste presentation period of food, so as to better ensure the presentation of the best taste of food.

(3) Pay attention to store hygiene

Hygiene is a key point that all food stores need to pay attention to, so domestic professional Western-style fast food attaches great importance to store hygiene. Only by creating a clean , A comfortable eating environment can better highlight the dining experience of Western-style fast food. Therefore, in the specific operation process of Western-style fast food, a sanitation plan must be arranged in time to ensure the hygiene of the store.

(4) Do a good job in marketing activities

Marketing activities are directly related to improving store performance, so in the specific operation of Western-style fast food, marketing activities must be launched in a timely manner. Make a comprehensive analysis based on the location of the store and its customer base.