The story of the founder of Wenzhou Patty Pet Products Co., Ltd.

Chen Zhenbiao is a self-made ordinary person with a very ordinary family background. Perhaps it is unusual that he completed his education from primary school to high school in the ten years of the Cultural Revolution and learned the true meaning of the word "poor"-poor in material, poor in knowledge and poor in dreams, so he knew how to cherish a porridge and a meal and every opportunity to learn. Before he founded Patty, he was a teacher. He once taught in nanji island Central School in Pingyang County, Wenzhou, and Zhonghe Shuitou No.1 Middle School in Aojiang District. The teacher's experience added a Confucian demeanor to him. After doing business in the sea, many people gave him the title of "Confucian businessman". "Confucianism" is expressed as bookish externally, but in Chen Zhenbiao, it is internalized as "sincerity, diligence and gratitude".

From 65438 to 0992, he quit his job as a teacher and turned to a brand-new industry-the pet industry. Even now, the pet industry is a new industry in China, what's more, at that time, technology and talents were almost zero. Therefore, at the beginning of the company's establishment, Chen Zhenbiao held several positions, from raw material process testing, production to product marketing, everything was done by him alone. He is not necessarily the smartest person, but he must be the one who studies best and works hard. With that drive and tenacity, Chen Zhenbiao kept groping and experimenting. Every failure has brought him a step closer to success, and gradually developed a small workshop that depends on the weather into an organized and systematic small and medium-sized enterprise. The hardships can't be explained clearly in a few words, and people who haven't experienced it can't understand it. But he rarely mentioned the pain of starting a business, and talked more about the vision of the enterprise and the responsibility to employees. Among them, the concept of other companies-"integrity, innovation and development" runs through.

It is based on "honesty" and the skill of "innovation" that brings Patty's steady development and good reputation in international and domestic markets. Unfavorable external environment such as 1997 Asian financial storm, SARS in 2003, bird flu in 2005 and global financial crisis in 2008 did not stop Patty's development. Since 2000, Chen Zhenbiao has successfully guided and changed the overall concept of shareholders, managers and employees, and realized the smooth transformation of family businesses into modern enterprises. The company's annual output value has increased from 10 million yuan at the beginning to several hundred million yuan now. Company brand rose from obscurity to fame; The scale of the company has developed to an enterprise structure with three production bases and a trading company ... This uninterrupted rapid development is verifying what he believes: "Development is the eternal theme of enterprise management."

As the founder of Petty, Mr. Chen Zhenbiao is full of expectations for the pet industry. If we only had a simple desire to "change poverty" when we first entered this industry, what keeps him going now is the selfless love between people and pets, which deeply touched him and made him love this industry from the heart. As he said, "We are doing a caring cause, and we can't do well without caring for small animals from the heart and understanding the deep feelings of interdependence between animals and people." In recent years, in almost every public speech, Chen Zhenbiao emphasized: "Promote and guide the development of the pet industry in China." He believes that the needs of pets are actually the same as those of human beings. They have birth, illness, death, joys and sorrows, but in some ways they are more loyal and selfless than human beings, and should be taken care of and loved wholeheartedly by human beings.

Now, in Patty's new company, his love for pets and his intention to popularize this concept are everywhere. He hopes that everyone who enters his company can feel how cute pets are and how pure the feelings between people and pets are, which explains the true meaning of "love"-love without any conditions and never give up.

A caring private entrepreneur is not necessarily the most successful, but he can certainly lead his employees and make Patty the most successful.