What does the channel management post of real estate do?

1. The essence of the real estate channel post is "exploring customers", so the so-called description on the Internet has a reasonable part, but not all. For example, the salesman sells houses, the planner writes copywriting, and the property is security and cleaning. If they are all described in this way, are ghosts still willing to go to the tall developer?

2. There are many ways to "explore customers", and making phone calls and distributing leaflets is one of them, because the golden decade has passed since the development of the real estate industry. In the era of national housing purchase a few years ago, customers who want to buy a house can be found by just a few phone calls and a few leaflets. If developers who haven't had time to change their minds are still using all channels to make phone calls or distribute leaflets, the efficiency will definitely be lower.

3. The channel action of making phone calls or distributing leaflets still exists. Because the real estate industry has a relatively large recruitment volume and relatively high industry mobility, the recruitment threshold is often relatively low. The channel post is still a position that anyone can do in the past in the minds of all marketing managers, so the quality of the channel specialists recruited is often mixed. Some commissioners who have no thinking ability are "diligent in execution and lazy in thinking", so calling and dispatching orders are the most suitable functions for them.

4. With the real estate industry entering the silver decade, the status of channels has gradually become prominent. The ability to "find customers" is greater than "hold customers", and the requirements for channels are getting higher and higher. Many real estate companies require schools to recruit people from the so-called "most bitter and tired" positions, which actually contains too many expectations for channels, because! The most important thing is coming! An awesome channel specialist can top 200 traditional channel specialists! You can even turn the tide for a project!

The essence of channel is "exploring customers", which is an imaginative work. Where are the customers? How to find out? Basically, it is to upgrade the functions of traditional channels and use the tools of the times.

The main job of the real estate channel is to get the real estate given by the agent. Send it to other intermediary companies. Let it sell. You should also have a deep understanding of real estate information. Then do sales training. You can also sell directly if you have customer resources. .