Suppose a foreign trade enterprise has 30 employees, and each employee uses a computer.

Being a general manager doesn't need the "first bucket of gold", so you don't have to bear the "dirty" style that Mr. Bacon said for the "first bucket of gold";

Second, success:

0 1, low risk and stable (lower) return (basic salary);

02, "no pains, no gains", in terms of management strength and continuous accumulation, can be said to be approaching right and wrong, without collapse, it is bound to take the road from merchandiser to general manager and professional manager;

Third, the opportunity cost:

0 1, low;

02. The salary of merchandiser is mainly composed of basic salary. This is usually the choice of some highly educated people: "Being a boss usually leads to an ugly death." Being a merchandiser can be accumulated and determined to win;

Fourth, challenging:

0 1, must have comprehensive ability (ability to manage other people's companies);

02. Require "being a man and doing things"; Whether it is a merchandiser or a general manager, we should carry out our work in a down-to-earth manner, and we should not be vague about the management of factories and enterprises;

03. Knowledge is more needed than courage;

04, not only to help "get back the order", but also to ensure production and shipment;

Utilization of verb (abbreviation of verb) resources;

0 1, actively use social resources;

02. A merchandiser can develop into a professional manager (general manager), thus taking a huge factory as his own stage;

Values and concerns of intransitive verbs;

0 1, stay in Qingshan (ability); The basic salary of the merchandiser is higher than that of the salesman, so there is no need to be as true as the salesman;

02. For "things"-products and services, the general manager is the chef, director and director, and the professional manager is a "professional wage earner";

03. Pay attention to the process-achieve high satisfaction of customers, bosses and colleagues;

04. Being a merchandiser for a long time will make people more and more pragmatic and capable, and finally reach the level of being a general manager;

Six, management:

In factory management, the position of merchandiser should be the most consistent with the definition of management;

Seven, classic cases and stories:

0 1, Boss Zhao, a salesman and business manager, invited a merchandiser, Mr. Qian, to be the general manager of his company. Boss Zhao laughed at himself: "I can only pull the bill-get it back." As for factory management, Lao Qian is more proficient than me! -he has been a merchandiser for many years, and he can catch it inside and out! "

02, Boss Sun, a salesman, invited Mr. Li, a merchandiser, to be the general manager of his company. Boss Sun once said, "I don't want to be so tired, so I entrusted the whole company's actions to Teacher Li. Because Teacher Li knows all the business activities inside and outside the factory, I am very relieved. "

Eight, the success of the merchandiser is inevitable: the successful model of the merchandiser.

0 1, basic: stable and reliable;

02, inevitability: inevitability; The inevitability of growth;

03. Investment: long-term "investment";

04, a mountain, unstoppable;

05, steady development: determined to go;

06, 99% diligence: seize the throat of the conductor;

The second part: the concept of salesman.

First, the formula of success: "Management is an art of doing things through others."

0 1, not doing things, not doing things (students); Can't do things, learn to do things, and start doing things; (taking part in work); Can do things, can't do things (supervisor); Freedom is the guarantee of inevitability. If you want to do nothing, you must do something.

02, how to be a supervisor if you can't do things; Whether it's business or production, the merchandiser doesn't do it himself, but he (she) must be able to do it, otherwise he (she) can "let others do things"? How to sublimate from "merchandiser" to general manager?

Second, clean yourself up or arm yourself.

0 1, people in their sixties and seventies "arm themselves"; People in the 1980s and 1990s "packaged themselves"; 2 1 century people "both package themselves and arm themselves"; No matter products or people, "brand" should be based on quality, and the premise of "packaging yourself" is to arm yourself first; The true meaning of reading is to "acquire knowledge and skills directly or indirectly", everything is inferior, and reading is high;

02, troubled times will not last long. Economic society calls for the birth of a new generation of professional managers. Packaging and arming are the two legs on the other side of success, and they are indispensable;

Third, the winning ability of work style = hard ability+soft ability = the ability to deal with problems+the way to use ability

0 1, personal: work style; Enterprise: enterprise culture;

02. Strength comes from doing things;

Fourth, know best.

0 1, "most understanding" and "most understanding" are only relative;

Understanding is understanding. Without "better understanding" or "best understanding", what is known is known, and what is unknown is unknown. The merchandiser emphasizes pragmatism (note: you can't say "the most pragmatic" because it is the most pragmatic.

5. WTO and globalization are not empty words.

As a bubble, WTO and globalization have passed, and the pragmatic attitude of merchandisers is: mastering the knowledge of international trade, customs declaration, business letters, cargo transportation (logistics and distribution) and foreign-related exchanges to an accurate extent;

The third part: the work content, knowledge and skill requirements of the merchandiser

A, production progress tracking:

0 1, knowledge of production management;

02, work style training;

03, communication skills and knowledge;

Second, business follow-up:

0 1, business (marketing) knowledge;

02. Knowledge about enterprise products and services;

Third, the finished products are shipped.

0 1, knowledge of logistics (cargo transportation);

02. Customs declaration knowledge;

Four. Follow-up of foreign trade business

0 1, foreign trade business knowledge;

02, foreign languages and foreign alphabet knowledge;

Verb (abbreviation of verb) customer reception

International etiquette knowledge;

Part IV: Training of merchandisers (receiving training)

I. Negotiators:

Salesman, foreign trade worker, intelligence and eloquence; (Training in negotiation skills is required)

Second, the ability to cooperate with employees: to realize the new product development link required by customers;

Third, excellent interpersonal skills: the art of doing things through others;

Fourth, legal experts: economic law, customs, recruiting talents and talents in an invincible position;

5. Businessman: dealing with customers, with appropriate shrewdness and ability;

Sixth, foresight: from the perspective of the company or the boss, think about the problem from a whole height;

Seven, a clear understanding of the company: the company's products, the company's needs, the company's management system and process;

Eight, clearly understand the needs of consultants: standing in the front line of facing customers, we can locate and grasp the needs of customers at the height of the market;

Nine, the concept of overall profit: price is the result of compromise between profit and market;

X. logistics and transportation experts: transportation, logistics and distribution;

Xi. Management and marketing experts: marketing experts from the outside and management experts from the inside;

Twelve, to have the ability to follow up the production department: to receive basic documentary knowledge and ISO900 1-2000 related certification training;

Thirteen. Training of document personnel:

0 1, merchandiser training;

02. Self-evaluation of merchandiser; (Design improvement scheme according to its own advantages and disadvantages);

03, certificate skill appraisal (through external qualification examination);

04, merchandiser management ability training; (Management ability training).