Iqiyi entered into loan assistance: cooperated with baixin bank and Wangxin Bank for online small bud loan.

Recently, the comprehensive video platform iQiyi launched the credit service Xiao Ye Loan, with baixin bank and Wangxin Bank as partners. Recently, the comprehensive video platform iQiyi launched the credit service Xiao Ye Loan, with baixin bank and Wangxin Bank as partners.

According to the official introduction, the licensed financial institutions are independently responsible for Xiaoya loan, and manage the whole process services such as risk control audit, fund supply, post-loan processing and risk taking. Iqiyi provides users with internet financial information and provides technical support for credit services of financial institutions and users.

Baidu is the major shareholder of iQiyi, so it is not difficult to understand that baixin bank, which is also owned by Baidu, will become the first cooperative organization of iQiyi.

(screenshot of iqiyi App)

From the experience, at present, Xiaoya loan is not fully open to all users, and some borrowers said: "The interest rate is similar to Huayuan".

The diversion service is online.

Although the Xiaoya loan has just been launched, iQiyi's wallet plate already has a loan entrance, but it used to be a pure diversion service. Judging from the description of Xiaoya Loan, Xiaoya Loan will be an independent product of iQiyi and will provide loan assistance services.

At present, when you click on the loan service in the iQiyi App, there will be products such as Zhongyuan Consumer Money, Suning Finance, Baidu Money, Zhaolian Good Loan, Instant Consumer Money An Yihua, Wanda Pratt & Whitney E Loan, Zhongan Loan and Xiaomi Loan. , are all lending products of licensed institutions.

However, before fully docking authorized products, until around July this year, iQiyi was still exposed as a diversion loan platform involving beheading and violent collection. The actual annualized interest rate of corresponding loan products such as currency partners is as high as 80%.

For online video sites, the best way to seek cash loans for traffic is to open advertisements, suspend advertisements and insert advertisements in self-made online dramas. Since 20 16 popular online drama "Old Nine Gates" was implanted in P2P platform, online drama implantation has become a way of mutual gold platform, especially P2P platform competition. A report on 20 17 shows that in the online drama made by the iqiyi platform,

In 2065438+2008, mutual funds ebbed, and the frequency of mutual fund platforms appearing in spot advertisements decreased. However, the advertisements of transition pages, loading, focus pictures and information flow provided by video websites are still the favorite of cash loans.

Loan advertisements appear on video websites in all directions, and video websites have become a gathering place for cash loan advertisements. According to the report of March 20 19, only on Tencent video, advertisements of more than ten cash loan platforms including Qianban, Qianzhan, Ping An Loan, Xiaoxi Finance, 5 1 personal loan, Elephant Premium, Hengyi Loan, Yiyi Loan and installment music were brushed in a short time.

Perhaps the video website saw the opportunity of cash loan in cooperation and began to think about it.

At the end of 20 18, iqiyi was exposed to recruit financial product directors. The job requirements are: responsible for the management and talent construction of the Internet financial product team, emphasizing the need for experience in Internet financial products, and engaged in cash loans and crowdfunding product design. Better. Wait. This move is considered by the industry to be a signal that iQiyi will enter the cash loan.

Today, one year later, Qiyi's micro-loan finally "we have called 1000 times and urged 1000 times before she started coming to us".

Can cash loan make blood?

In the field of online video in China, losses are the norm for most enterprises.

The same is true of Iqiyi. 20 19' s financial report in the third quarter shows that the total revenue of iqiyi reached 7.4 billion yuan, up 7% year-on-year, while the revenue growth rate in the first four quarters was 48%, 55%, 43% and 15% respectively. From the data point of view, the growth rate of iQiyi's revenue continued to decline, and the growth was weak, with an operating loss of 28% in the third quarter. The net loss attributable to iQiyi is 3.7 billion yuan, which has not been profitable since its listing.

According to the App TOP65438 Ranking of Mobile Apps in September 2012009 "released by Analysys Qian Fan, the number of monthly active users of iQiyi App is 565 million, while the financial report of iQiyi shows that by the third quarter of 2010.58 million, the total registered members of iQiyi were10.58 million.

In Internet companies, all platforms that have mastered large traffic are basically not involved in financial business. The video website takes the personal center as the entrance of lending products, and the traffic seems to be very limited. Some platforms that cooperate with iQiyi tell us that "the traffic brought by iQiyi is average and medium" and "not bad".

At present, in the personal centers of the three major video websites in the golden age of consumption, Youku has not seen any lending products, and Tencent video only has the entrance to spend money on the products of Tencent's Weizhong Bank.

Can Xiaoya Loan Become a New Income Growth Point for iQiyi? Let's wait and see.