How to build the brand image of property management enterprises and actively participate in market competition

Then, how to build the brand image of property management enterprises to participate in market competition? First, the establishment of brand enterprises in the property target market may not necessarily meet most of the market demand. Using its own resources and major customer targets, the property company makes an integrated analysis of factors such as property area, comparability of property types, consumption status and demand of business households, and then fully implements the market positioning of a specific property type and customer base, focuses on the target market and customer base, strengthens its own characteristic services, and forms a characteristic brand in the service process. Two. Providing differentiated services In the process of market competition, based on the strategy of service quality competition, property management enterprises can make use of the company's overall advantages and resource integration, and in the process of providing core services and convenience services, such as professional services such as the maintenance of houses and public facilities, environmental management and safety, refine the service time, methods and service image, and create some distinctive and personalized service combinations. In terms of service quality, In terms of service combination options, it is not only limited to the needs of business households, but also reflects the added value of services on the basis of meeting the expectations of business households, such as establishing a one-stop service center service model and a humanistic environment community model. As long as differentiated services are truly achieved, the quality competition of corporate brands can be realized. Third, using information technology to manage property, highlighting the image of technical service and service management technology based on computer technology application, so that property management enterprises can invest less resources in the process of creating services, produce higher service quality experience for operators, reduce the consumption of service management and form cost advantages. Service managers become operators and managers of network information processing, and provide various management services through computer information networks and scientific and technological equipment, such as property files, technical materials, community activity materials, equipment account books, business information and so on. , added to the management system for search, browsing and modification, making the service efficient and fast; Participate in daily affairs management, timely classify and store various service items, conduct statistical analysis, and systematize daily services. Fourth, improve the content of scientific and technological services and enhance the image of the property. The content of science and technology service represents a high starting point and high standard service. The application of science and technology aims at improving the functional quality of the property, such as using high-tech environmental protection building materials, guiding the main room to choose and promote home living materials without chemical pollution, and creating a sustainable and healthy living space. Services to improve scientific and technological content also include electronic safety protection measures, such as infrared monitors, electronic access control, infrared beam magnetic ring unit anti-theft devices, etc. In addition to visual access control and security monitoring, an intelligent information system with integrated wiring is set up, which can carry a variety of signal transmission such as voice, data and images, collect three meters of data, charge management and so on. Improve the service allocation of scientific and technological content, and reflect the image of high-level technical management and professional property management services. 5. Pay attention to the value-added services of early property management and establish a good reputation image of property services. Pre-property management service is the basis of the whole service process, involving multiple levels and links of parallel cross-management with developers, rationalizing the service system of business households and optimizing the service model. In the pre-service stage of property management, according to the positioning and planning of property projects, plan and implement the whole process of property management and property service plan; Plan, design and develop the overall service function of property management, establish a scientific budget system, and carefully calculate the service cost. By integrating project resources, systematically paying attention to, understanding and reasonably adjusting the vague expectations, explicit expectations and implicit expectations of business owners in the service process, the perceptual interaction between service technical quality and functional service quality is formed, so as to realize the long-term service process, enhance the satisfaction of business owners and form a good service reputation. Sixth, create a community atmosphere with service cultural taste. Establish the concept of people-oriented property services, consider the business households as much as possible, meet the service needs of business households at different levels to the greatest extent, establish a multi-level community service system, meet the consumer service needs of community quality of life, such as taking care of children, caring for the elderly, providing health services, purchasing services, etc., and establish the service image of "community housekeeper". 2. In the process of service, form a service interaction relationship, promote the establishment of good interpersonal relationships in the community, and form a harmonious community atmosphere, such as holiday environment decoration, condolences, disaster relief, social service consultation, etc. And establish a service image of "goodwill ambassador" in the community. 3. Assist entrepreneurs to set up various activity groups, hold community activities, enrich the service needs of community entrepreneurs' spiritual life, such as establishing song and dance performance teams and chess associations, and form civilized and peaceful community cultural characteristics. 4. Create the innovation of environmental beautification through the architectural features of the property itself, such as using the color contrast of the architectural appearance, building pavilions with flowers in spring, shade in summer, fruit in autumn and green in winter through vertical greening and sketch setting, so as to reflect the environmental ecological effect of garden-style flower community; Create a "green fence". Three-dimensional mixed trees and flower beds in green belts beside sidewalks are used to build walls instead of bricks, stones or reinforced concrete, which not only achieves the effect of public security management, but also produces remarkable effects in improving the community environment, reducing noise, preventing dust, purifying air and regulating temperature. Seven, through service innovation activities, media publicity, and actively display the characteristics of property services and service achievements. The service innovation of property management enterprises covers the whole process of service, including service mode, product innovation, technological innovation and management innovation, as well as the highlights of corporate culture creation and participation in social welfare activities. In fact, the characteristics of service application in the service process of property management enterprises can be refined to form innovation, and property management enterprises should be good at grasping the innovation of service links. Make it a schedule service tool, spread through professional publications, newspapers, electronic media and even corporate posters, brochures and other media, which not only positively shows the corporate image or property brand of property management companies, but also forms a sharp weapon for differentiated competition in the market.