Model essay on low-cost innovation and entrepreneurship project plan for graduates (three articles)

Excellent plan for college students' innovation and entrepreneurship projects 1

First, the language of tour guides.

Tea, as a new type of health drink, is the contribution of the people in southern China in ancient times to China's food culture, and also the contribution of China people to the world's food culture. It is absolutely popular to open a tea shop now.

Second, the project introduction

1, the purpose of this plan.

Provide sufficient information for those who are interested in investing in capital projects.

Provide basic data and guidelines for the future business activities of this plan.

2. Company introduction.

Our company integrates high-grade professional tea culture, with the aim of "inheriting Millennium culture and promoting ethnic tea", pursues and carries forward the tea ceremony spirit of "health, beauty, harmony and respect", and is committed to building a first-class tea culture enterprise, so that you can experience the traditional tea culture atmosphere in a beautiful and exquisite environment and find a quiet harbor in the fast-paced urban life. We will wholeheartedly provide you with VIP service.

3. Industry background.

With the rapid development of today's world, people's living standards have gradually improved, and the quality of life has also been greatly improved. At the same time, these have also caused the accelerated pace of life, increasing pressure and becoming more and more lonely and indifferent. It is difficult for us to find a pure land to put our tired hearts. However, when more and more problems are gradually increasing, the demand is also increasing, which provides more and more opportunities.

We are all customer-centered, we insist on adhering to our Chinese civilization, integrating and carrying forward traditional culture, and at the same time providing customers with a place where they can speak freely, where you can meet like-minded friends; Here, you can communicate with more people and get rid of loneliness; Here, you can listen to music alone, immerse yourself in the slow rhythm of music and relax your nerves and body and mind; Here, you can enjoy the warmth of your family with your family in a musical atmosphere, let the so-called generation gap disappear around us, and create a warm and harmonious family atmosphere; Here, you can also have tea and chat with friends and make friends. Here, you can also find a comfortable and happy negotiation and trading place for you and your customers, and succeed in such a peaceful and quiet environment without disputes and noise. Here, we provide you with a series of conveniences-music equipment, chess, go ... leisure ways, you can find music friends or chess friends, make life interesting, and make city life no longer monotonous and lonely. Our teahouse came into being under such a historical situation.

4. marketing.

The market consists of all potential customers who have specific needs or desires and are willing and possible to participate in the exchange to meet their needs and desires. Our market segmentation is aimed at those consumers who yearn for quietness and suitability, taking the tea market as the guide, and providing customers with a leisure place in the bustling city.

5. Enterprise management.

In the early stage of the company's development, in the early stage of simple structure, small scale and relatively stable technology, this not only maintained the advantages of centralized and unified operation of linear systems, but also included the positioning of the company's basic framework and operation mode. The product supply process was to establish direct sales channels, open up export channels and establish marketing network implementation plans.

6. Conclusion.

The teahouse of our company promotes culture by leisure, which will have great development prospects. If enough investment can be obtained, this project will bring rich returns to investors.

Third, management plan.

1, locate.

As the carrier of Taoist culture, Mingyatang Tea Room provides a painting and calligraphy room for guzheng.

Tea products and tea performances serve high-end consumer groups who are keen on tea culture and have cultural taste.

2. Business model.

(1), product portfolio.

Teahouse product portfolio includes: tea set products, service equipment and other brand elements, tea culture, service catering, performing arts and music.

Tea: We mainly choose high-quality historical brands such as Dahongpao, Tieguanyin, Xinyang Maojian Tea, Qimen Black Tea, West Lake Longjing and Yunnan Pu 'er.

Products can be sourced by establishing a long-term supply mechanism with manufacturers, can be obtained in maliandao, and can also be obtained by establishing strategic cooperation with local manufacturers.

Pottery: The tea set is made of simple natural celadon, such as Ru Ci.

Service equipment: such as tablecloths, clips, cup holders, etc. All of them are branded with the brand words of Mingyatang Teahouse.

Tea Culture: The waiters in Fang Xin Teahouse not only serve tea customers, but also have their own tea specialties, as well as the connotation of tea performance and tea culture. Ordinary tea artists provide tea and tea culture services, and later they can receive external tea performances to increase their income structure.

(2) price combination.

Compared with other teahouses, the price of teahouse products should be positioned at a high price, especially the price of gift tea. Teahouses can cooperate with regular suppliers to operate tea ceremonies.

The price of the commodity area can be determined according to the actual passenger flow.

(3) Promote the combination.

Teahouse management needs the help of industry associations and media forces to improve the popularity and atmosphere of teahouses by holding tea culture salons on a regular basis.

(4) Channel combination.

Sources of supply: the top ten famous tea producing areas in China and the storefront channels in Changchun, the related resources of Changchun factory and the cost advantage resources of high-quality manufacturers.

Marketing channels: teahouse member management mechanism and public relations activities, entrepreneurial theme activities and personal resources.

Fourth, competitive strategy.

Compared with some famous big cities such as Laoshe Teahouse, Five Blessingg Tea Art, Yiqingquan, Wentian Pavilion, Gengxiang Teahouse and Wuyutai Teahouse, Jingyi Teahouse is a rising star. Its teahouse features with the cultural connotation of A Dream of Red Mansions stand tall in the clubhouse. Only by fully tapping its cultural taste advantages and making full use of its cultural heritage, can it be inexpensive in product supply, and it can have absolute advantages.

Verb (abbreviation of verb) management mode

1, site management.

The purpose of on-site management is to create a good environment suitable for the management of Jingyi Teahouse: space layout, lighting and background music.

The waste of teahouse is the waste of the vacancy rate of the venue, so we should make effective use of every corner and realize the feeling of marketing tea culture everywhere through product layout and product structure.

2. Staff management.

Staff's time management, staff's career growth and performance management are the core issues in teahouse management. Through the member management mechanism and the form that each waiter has his own customer management file, employees are stimulated to make good use of their time. Design the concept of tea experts for every tea worker, so that every tea worker can learn professional knowledge and improve and grow his career. The incentive mechanism linked with performance and benefit can create benefits for them.

3. Service management.

Service management is to reflect the beauty of people (including beauty of appearance, charm, language and soul) in welcoming guests, guests, tea service, tea service, supporting services, settlement service, complaint handling and seeing off guests required by tea ceremony.

4. Customer management.

Establish customer files, do a good job of customer contact and off-store service.

The most important customer company documents; Secondly, it is managed by department managers and tea employees step by step.

Teahouse management also includes: purchase management, storage management and financial management.

Development strategy of intransitive verbs

1, shaping personality.

Interpretation of tea culture personality business card of Mingyatang.

2. Multiple grafting.

Kunqu opera, catering, music, calligraphy and painting, ancient books and other multicultural grafting.

3. Grab the long tail.

Internet popularity plus offline tea culture experience center.

4. Activate tradition.

Combine fashion with traditional tea culture to attract new vitality.

Excellent plan of college students' innovation and entrepreneurship project II

I. Industry overview

Shortly after coming out of the ivory tower, according to my interest in the catering industry and my plan to open a cake shop after graduation, the cake shop has great prospects for development. Now people have a good life, high consumption level and high pursuit of quality of life. Comprehensive cake shops have become the general trend of mass consumption.

Second, the cake shop overview

1. Our restaurant belongs to the catering service industry and is named "Maggie Afternoon Tea". It is a sole proprietorship enterprise. Mainly provide people with cakes, bread, ice cream and drinks and other desserts.

Our store will open in the community commercial street. The initial stage is a mid-range cake shop, which is ready to gradually develop into cake chain stores like Anderson and Xiangyang Square.

Our store needs 95,000 venture capital.

Third, the business objectives

1. Because it is located in the commercial street, its customers are relatively rich, but there are also many competitors. In particular, our store has just opened. If we want to open the market, we must work hard on service quality and product quality, further expand the business scope and meet the different needs of consumers. The short-term goal is to gain a foothold in the commercial street and recover the cost 1 year. The long-term goal is to gradually develop into a cake chain company with strong economic strength and a certain market share, and to break through a world among many cake brands and become a well-known brand in the cake market.

Fourth, market analysis.

1. Tourist source: The target customers of our store are: ordinary consumers who go shopping and entertainment in commercial streets, accounting for about 50%; Students from nearby schools, store employees and community residents account for about 50%. The number of tourists is sufficient and the consumption level is low.

2. Competitors: According to the survey results, there are many domestic brand cake shops, and there are many chain cake shops in Fuzhou alone, such as Anderson, Xiangyang Square, Hongye and Angel. So there is a lot of competition.

Verb (abbreviation for verb) business plan

1. Go to several nearby cake shops to "inquire about information" and find out the cost price of different kinds and sizes of cakes. Understand the business philosophy and "tricks" of all kinds of cake shops.

2. After the increase in the opening price, we began to "dig corners" in major cake shops. You can't dig "blatantly". When there are few people in the shop, you should sneak over and discuss with the master in the shop. It is very important to hire a pastry chef and open a cake shop chef, which should be carefully considered.

It is understood that there is a group of consumption rates that are found like this: "Customers never have the cheapest price." You can lower a few dollars today, and tomorrow there may be competitors competing with you for orders at a lower price. "From this, I realized a certain competitive strategy in the product market:" Price reduction promotion is not a long-term business strategy. Only by making the best cakes with the best materials can we attract and retain customers. "

The cake shop is mainly for the public, so the price will not be too high, which belongs to the middle and low price.

Some advertising leaflets can be printed and distributed in the form of coupons to achieve the effect of advertising.

6. Cake shops can specially open up leisure areas and set up many chairs with unique shapes. Customers can buy some snacks and sit in the cake shop and taste them slowly, which further strengthens the leisure function of the cake shop.

7. After many investigations, due to the needs of competition and other aspects, many cake shops have introduced some snack foods that have little to do with cakes, so as to form new profit growth points. Many shopkeepers have some innovative measures in the variety of business: for example, in hot summer, ice porridge and shaved ice, as well as milk tea and juice drinks, which are very popular at present, are very popular with customers.

8. Establish a membership card system. The name of the member is printed on the card. The discount rate of membership card is not high, such as 15% discount. On the one hand, it can give consumers a sense of respect, on the other hand, it is convenient for waiters to address consumers.

9. Put some publicity materials and magazines on the table, with knowledge and stories about cakes and drinks. On the one hand, it can enhance the taste, set off the atmosphere and increase consumers' goodwill towards the brand.

10. No matter from the storefront decoration, the image of the clerk, or the cake making, it is necessary to give customers a sense of health and hygiene. The cake shop must strictly implement the national food hygiene law, which is its foothold.

1 1. The food industry has special job skills requirements: employees must hold "health certificates".

An analysis of the risks and constraints of intransitive verbs

Because the cake shop is not the first shop in the street or community, it is difficult for customers to change their consistent tastes, so they have to spend more financial and material resources and "tricks" to attract customers.

Excellent plan of college students' innovation and entrepreneurship project 3

I have lived on campus since junior high school, and I know the headache of "eating", that is, the food in the canteen. Because school canteens are generally in the form of cauldrons, although the price is low, they are rarely really welcomed by students.

First, the restaurant name:

Description of xx naming rules: low-key, simple, easy to remember, distinctive (the characteristic here does not mean directly reflecting the flavor) but not eccentric, no more than four words, without Xiang characters. At present, the booking form is "xx Restaurant" or "xx Room"

Second, the restaurant flavor:

Give priority to with xiangdong farmhouse flavor.

3. Estimated area of the restaurant:

280 ~ 400 square meters

Fourth, the target city:

Guangzhou

Five, site selection requirements:

1. There must be at least one medium-sized residential area around 1, and a certain amount of floating population around should be the target area for white-collar workers to come and go or rent houses;

2. If the condition can't reach 1 minute, the location needs convenient transportation, and people with a certain number of private cars and spending power can clearly see the location of the restaurant;

3. The rent should not exceed 60 yuan /m2, and 40 yuan /m2 is 1 floor, with an approach pavement of about 10m2, and the main business area is on the second floor;

4. The restaurant itself needs to have the ability to park 7~ 10 family cars, or there is a parking lot not exceeding 200m nearby.

Overall evaluation of site selection, because the novice investment should not be too large, the restaurant should not be located in a place that is already very prosperous today, but I hope that there will be more people coming and going, and I can attract old customers through the flavor characteristics of the restaurant, requiring a profit of 6,543.8+0,000 yuan/month after three months.

Six, restaurant layout requirements:

The hall needs 12~ 15 tables for four, 10 tables for four and 16m2 (4_4m in size) boxes for four to five. (But it depends on the layout of the store. )

Seven, restaurant opening budget:

1. Rent: buy one and get one free, calculated at 250m2, with an estimated 50 yuan per m2, paid in a lump sum of 45,000 yuan; Different areas, in any case, can not exceed 50 thousand.

2. Decoration design fee: 700 yuan.

3. Decoration cost:

A. The exterior decoration of the fa? ade can be distinctive and conspicuous, but not exaggerated. Cost _ yuan;

B. The decoration style of the interior hall is mainly to highlight the peasant flavor, and the decoration is general, but it is required that there is no peculiar smell after decoration, and the cost is _ yuan;

C. The kitchen covers an area of 40㎡, and the decoration emphasizes sewage discharge and ventilation, with a cost of _ yuan;

D. There are two toilets, the men's toilet 1.5m2 and the women's toilet 1m2, which require ventilation. Other toilets have no special needs, and the decoration is RMB _. Buy your own materials, and the total amount is estimated to be 80,000.

4. Registration fee: fire protection, environmental protection, hygiene license and business license are required, and the cost is expected to be 60,000 yuan.

5. The cost of purchasing electrical appliances:

A 3 5p air conditioners, 4 small 1p air conditioners in the box, RMB * * * (central air conditioners can also be used);

B. Ten ceiling fans or wall fans, ***2500 yuan,

C. Two refrigerators, two freezers and one disinfection cabinet, totaling 1 1,000 yuan;

D. Kitchenware, * * * 45,000 yuan;

E. Table and stool, ***6000 yuan;

F others (please refer to the list), * * * is 2000 yuan,

G. 1 automatic washing machine, 1080 yuan.

6. Other unforeseen expenses, 2000 yuan.

Eight, restaurant decoration style description:

1. The facade decoration should be conspicuous, distinctive, not exaggerated and concise, which can reflect its consumption level.

2. Description of the hall:

A. The tables and chairs shall be square tables and benches in log color, or large and small round tables with relatively strong appearance, and the large and small round tables shall be covered with relatively good beige tablecloths;

B. The walls and hall bodies of the original columns below1㎡ adopt dark tiles, and the self-supporting columns in the hall are mainly dark for decoration. Tianhua board is not completely decorated, but uses spotlights. The ceiling above the spotlights is painted black, and the lighting in the hall is soft, but the desktop lighting is bright. This is just my idea, which is actually based on the final design.

The decoration of the box is the same as that of the hall.

4. There are no other special requirements.

Nine, staffing:

1. Kitchen: **6 people, 1 chef, 2 deputy chefs, 1 side dishes, 1 washing personnel, 1 washing/selecting personnel.

2. Box: 5 boxes, 5 waiters,

3. Hall: 5 people, every four tables 1.

4. Others: 1 temporary workers (mainly used for the rotation of service breaks) and 1 shop assistant.

X. breakdown of operating expenses:

1. Property management fee: it shall not exceed 2 yuan/month per square meter, with 250m2*** as 500 yuan/month.

2. Sewage charges: 500 yuan/month.

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