Five model essays on Valentine's Day activity plan

Valentine's Day is the truest because there is eternal love; Valentine's night is the most beautiful, because there are beautiful legends embellished; So how to hold Valentine's Day activities? Below I have compiled five model essays on Valentine's Day activities for you. I hope you like them!

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Model essay on Valentine's Day activity plan 1

First, the purpose of event planning: to enhance the visibility and brand image of catering hotels.

Two. Theme of the programme of activities:

Theme 1: "Suddenly meet a more beautiful you" is the theme.

The theme of this activity is "Breaking the traditional life and creating romantic surprises", which caters to the white-collar workers' yearning for romance, surprises, humanity and making friends. Therefore, it is logical to draw up the theme of "suddenly meeting a more beautiful you", one is to clarify the basic elements such as the background and time of the activity literally, and the other is to meet the psychological demands of the target group as a gimmick to attract consumers' attention.

Theme 2: The theme of "Romantic Year"

Third, the activity planning strategy:

According to the marketing background of Chinese Valentine's Day, it is aimed at the middle and high-end people aged 20-40. In addition to looking forward to delicious food, they also pay attention to value-added factors such as environment, atmosphere and culture when eating in restaurants. Their consumption expectations are: the food is good, the restaurant style is good, whether it is fun or not, and what spiritual benefits it brings to them.

Four. Activity time: 8. 17 -8.20, _ _

Verb (abbreviation of verb) Location: inside and outside the restaurant temporarily.

Sixth, activity orientation and tonality.

1, positioning: Tanabata marketing activity with the widest influence, the largest number of people, the lowest participation threshold and the most topical culture, targeting the middle and high-end consumer groups aged 20-40.

2. Tonality: a wide range of styles, cultures and fashions.

Seven. Activity form

8. 17 -8.20, when the consumption reaches _ _ _ _ amount, the coupons will be refunded → the sales promotion will be intuitive, and the sales cycle of our store will be extended.

8. 17 tanabata night theme activities → set off the audience, create news topics and expand popularity.

Eight. Activity information

With the theme activities of Qixi Day as the main line, supplemented by the previous coupon rebate promotion, a three-day theme marketing campaign of "Suddenly Meeting You is More Beautiful" was launched, and the "Suddenly Meeting You" single dating party and the "Romantic Remembrance Year" couple dating party were held on August 16.

20-40-year-old single group-"suddenly meet you more beautiful" large-scale single dating party;

All singles can attend the large-scale singles dating party held by the catering hotel on August 16, providing the most comfortable and romantic platform and space for you to find the perfect partner with high-level dating, humanistic and romantic restaurant atmosphere and creative and interesting activities.

Anyone who makes friends on the day of the event can enjoy a 50% discount on food and beverage. (The specific discount depends on the restaurant. )

20-40-year-old couples-theme party of "Crossing Tanabata Night, Romantically Remembering the Year";

As long as you have a partner around you, you can attend the lovers' theme party held in August 16 restaurant. All couples can get a 50% discount on food and beverage when they spend money in the restaurant on Tanabata. All customers who celebrate their wedding anniversary on August 16 can enjoy the free couple package provided by the restaurant as long as you dare to tell your romantic story.

Nine, the scene atmosphere creation

First, the restaurant peripheral layout

① Design of Chinese Valentine's Day Queqiao → Add the cultural atmosphere of the restaurant.

The creative design of the entrance of the large-scale Qixi Bridge at the entrance of the catering hotel adds the humanistic style and festival uniqueness of the catering hotel through the cultural customs of the traditional Qixi Bridge Festival. In order to attract consumers' attention, well-known local photography agencies are strongly invited to join in, leaving the most beautiful figure of Tanabata for every consumer who enters the store.

② Creative layout of Cowherd and Weaver Girl → Create more publicity topics.

Combined with the entrance of the Qixi Bridge, the layout of the characters with the characteristics of Cowherd and Weaver Girl not only intuitively increases the style and culture of the restaurant from the external environment, but also provides consumers with the opportunity to take photos as a souvenir, and transmits the photos as an effective way of restaurant word-of-mouth publicity. [Organized by Www.QunZou.Com]

(3), antique publicity column → point out the theme of the event.

Abandon the traditional Chinese columns, creatively design antique publicity columns according to the marketing theme of Tanabata, and affix "Crossing Tanabata Night; The theme slogan "Meet a more beautiful you" has played a role in promoting activities and creating an atmosphere.

B, the hall environment atmosphere layout

(1), Qixi Lantern Festival layout

Chinese lanterns are placed in the lobby and main aisle of this restaurant, which adds to the humanistic style of the hall.

(2), modelling propaganda flag layout

According to the marketing theme of Chinese Valentine's Day, the publicity banner pictures and materials are designed in a unified way, which are arranged in an orderly way with creative modeling for event promotion and atmosphere creation.

(3) Modeling and layout of photo receiving table

According to the actual situation, set up a photo collection desk (initially designated as the front desk) and decorate it with active themes, such as sign-in board, modeling veil, exhibition frame, etc.

(4), zoning stage modeling layout

According to the actual restaurant site, the zoning planning and design, stage creative modeling design and layout are carried out.

(5), light and shadow art equipment layout

According to the actual restaurant venue, lighting equipment, light and shadow performance equipment, etc. I need it on the day of the event.

X. Arrangement and process of Qixi activities

(single area)

Take a beautiful photo on Tanabata night-invite famous local photography agencies to join us and take photos in front of the restaurant. First, admission as a Qixi activity can quickly gather popularity and create publicity topics; Secondly, the photos taken have the unique information of the restaurant and can be used as an effective carrier for word-of-mouth publicity among the target consumers.

Enjoy a unique literary feast-on the day of the Qixi theme activity, put in a literary performance that blends with the restaurant culture and quickly improve the initiative of the participants.

7-minute romantic heartbeat-the main link of single dating parties in this area, with the name of "7-minute romantic heartbeat" and the dim lighting style of the restaurant as the foil, all customers present have 7 minutes of "looking for a partner", which is full of surprises, challenges and fun.

Perfect Meeting on Tanabata Night-The melodious music performance of 15 minutes during the activity set off the atmosphere for the whole activity.

B, lovers' area

Romantic photo taking on Qixi night-invite famous local photo agencies to join in and take photos of every couple who enter the store for consumption at the restaurant gate. First, admission as a Qixi activity can quickly gather popularity and create publicity topics; Secondly, photos with unique information of restaurants can be used as an effective carrier for word-of-mouth publicity among target consumers.

Find five perfect couples-find five couples who got married on Tanabata Day in the whole city, tell their romantic stories on the day of the event, and enjoy the Tanabata Perfect Couple Package provided by the catering hotel for free. This link is the main link of the lovers' party.

Romantic aftertaste of Qixi night-as long as you are a couple and have a partner on the day of the event, you can get a 50% discount when you go to the restaurant. Couples who get married on Tanabata can enjoy the perfect couple package provided by the restaurant, romantic wedding anniversary, perfect emotional story and share blessings for free.

XI。 publicize

Poster promotion theme: "It's more beautiful to meet you suddenly"

Propaganda copy: "Are you used to being busy? Do you want to find a quiet place to relax?" Are you single and want to know when you can meet the perfect partner and get used to ordinary life? Do you also want to harvest some surprises on Tanabata? Is it an elegant lady or a romantic genius who comes to _ _ restaurant to satisfy your feelings (tell your perfect feelings)? " (The specific advertising performance needs to be planned and designed according to the actual details of the catering hotel)

Our aim is to attract the attention of more audiences, which is also the key to our marketing activities. No matter what form the activity is implemented, it must be very attractive; No matter where the venue is chosen, there must be a considerable flow of people; No matter how many people participate in the activity, it is most important to catch the target audience.

This scheme is expected to be helpful to hotel catering planning. If you don't have a creative plan at the moment, you can learn from this Tanabata Valentine's Day marketing plan, and expect your catering and hotel business to get better and better, and your popularity is getting higher and higher.

Model essay on Valentine's Day activity plan II

I. Theme of the event

There is love in the age of vitality.

Second, the activity time

65438 February 2003 to 65438 February 2004

Three. Activity information:

(A love song duet confession

On February 13, 10: 00-20: 00, a special area was opened on the side of the children's area on the sixth floor. The live microphone is connected to the broadcast room of the shopping mall, and couples can sing or pour out their hearts to him or her in the form of love song duet or true confession. And broadcast it immediately through the mall broadcast. At the same time, beautiful gifts were prepared for each couple.

(2) The fragrance of romantic lover's rose (2. 14)

During the normal business hours on February 13, customers can get a free rose (limited to 300) at the promotion desk on the 6th floor. On that day, 200 yuan was full of cash shopping, plus a box of exquisite chocolates.

Note: The consumption amount is not cumulative. Only one chocolate can be given for a single cashier receipt (cash shopping is full in 200 yuan), and the excess will not be given repeatedly.

Fourth, media publicity.

1, media selection: _ _ Evening News

2. Layout specification: 13 Edition _ _ Evening newspaper is red.

3. Release date: February 2004 14.

4. Expenditure: 13920.00 Yuan.

Verb (abbreviation for verb) cost

1 2 exhibition board:100.00× 2,200.00 yuan.

2. Two lintels: 700.00×2 1400.00 Yuan.

3. Print advertisement: 13920.00 yuan.

4. The Asset Operation Department is responsible for gifts (roses, chocolates).

5. Audio fee: 400.00 yuan.

6. Other miscellaneous expenses: 1000.00 yuan.

Total: about 19020.00 yuan (excluding the cost of roses and chocolates)

Sixth, tips

In this activity, vip cards can use the discount function.

Valentine's day activity plan 3 model essays

Promote the theme of spring emotion.

Promotion time: February 20th _ _10 —— February 20th _ _ 14.

Promotional materials

First, the winter products are 2-5 fold, and new products in spring are given priority.

◆ The scope of participation includes: men's and women's clothes, men's and women's shoes, bedding and bags.

Second, cosmetics: 200 yuan minus 40 yuan, 52 1 yuan for a couple; DHC 200 yuan minus 30 yuan.

Gold jewelry: starting from 5000 yuan for platinum ring, 2.8-2. 14 for non-gold shopping over 6888 yuan, give a box of chocolates;

Gold supreme inlay, 8.5% discount for K gold, 20% discount for more than 3,000 yuan, 20% discount for VIP members, 50% discount for platinum jewelry, and free for VIP club staff;

Ruibao inlaid couple ring starts at 2388 yuan;

_ _ Gold is given a discount of 30 yuan per gram, and the cost of trade-in is 50%.

Clocks and watches: 10% off imported watches; 20% discount for domestic watches, and one cosmetic for 2 140 yuan Gaobuli.

Third, the gift of a sweet lover-buying clothes during the activity

Over 1000 yuan, a box of chocolates will be given to Di Chin, and a pair of couples' key chains will be given to 200 yuan when the clothing category is full (one ticket is not cumulative, and one ticket is limited, except for special items, on a first-come-first-served basis. Pick-up place: reception on the first floor)

Fourth, romantic lover package-shopping during the event

1, and send a coupon for Cafe _ _ yuan as soon as 300 yuan arrives.

2.500 yuan to send a box ticket for __KTV midday show.

(First come, first served, while stocks last. See the store announcement for details. The above gift collection location: reception desk on the first floor)

Verb (abbreviation of verb) Abnormal Valentine's Day planning: Message from lovers-Couples who visit the _ _ shopping mall on February 14 can make love confession by posting emotional stickers and broadcasting in the store (see in-store announcement for details).

Sixth, credit card courtesy

1, swipe _ _ bank credit card, and you can get a meal coupon of __ 100 yuan for a single purchase in 500 yuan (only one).

2. Brush all the cards of the bank in 88 yuan for a single consumption, and give away a box of paper; Give an umbrella for a single purchase of over 888 yuan (one ticket is limited).

3. If the bank Pacific card consumes 288 yuan in a single transaction, you can get a 60 yuan movie ticket; If you spend 488 yuan on a single credit card, you can get two 60 yuan movie tickets. (Limited to 50 people per day, with a maximum of 2 movie tickets per card per day, which can be redeemed as soon as they are bought while stocks last).

4. If you buy jewelry, jade and household appliances in 500 yuan and spend more than RMB 1 000, you will be given a stored-value card (one for each ticket and one for each card every day 1 time) before 50 yuan. Activity time: 20__.2. 14)

5. Give a gift when you swipe your bank credit card in 68 yuan (one ticket is limited to one).

Location of the above gifts: the main service desk on the first floor, on a first-come-first-served basis, while stocks last.

Seventh, the spring clothing new product promotion conference-February 12 noon _ _ square wonderful presentation! Welcome to taste.

Eight, special surprises in the New Year

2F

Women's clothing: 8.8% discount for new spring clothing members; _ _ 50% off for one weekend, 60% off for two weekends and 30% off for three weekends; 4.8% discount for _ _ winter clearance, 3.5% discount for _ _ winter products, 3% discount for _ _ winter products 150 yuan and 3% discount for _ _ winter products.

Underwear: since 69 yuan, Haobo underwear has a discount of __6, _ _ 20% for two items of household clothes and 7.5% for three items.

3F

Men's wear: 36 1 large sale at the elevator entrance on the first floor, starting from __80 yuan; __ 149 yuan; __ 120 yuan; _ _ 4.5% discount for the whole audience

Men's shoes: _ _ from 240 yuan; _ _ men's shoes, _ _ men's shoes1from 98 yuan.

4F

Children: _ _ Children's clothes are 40% off when they go out; _ _ New products on the counter

Wool and cashmere: _ _ special cashmere from 680 yuan.

Gifts and paper coupons can only be used on the day of shopping, and they will be considered as abandoned when they expire.

With a few exceptions, brands do not participate in company activities. See the brand pavilion announcement for details.

Valentine's Day activity plan 4 model essays

First, the activity ideas:

February 14 is Valentine's Day in the west. As people in China cherish folk festivals and western culture more and more, merchants make a big publicity every year, and Valentine's Day has become one of the festivals that couples must celebrate.

Jewelry industry, as one of the main commodities of Valentine's Day, took advantage of the huge business opportunities of Valentine's Day to bring a good start to the Diamond Festival.

Two. Activity time: February 6-February 14.

Third, the theme of the event: Love you forever, accompanied by true love.

Four. Activity information:

Each shopper will be given a rose, and the customer will be given a red envelope (a voucher worth _ yuan).

1. Love Your Life strives to create an elegant and romantic wedding for you without worrying about spending money.

Anyone who buys a couple's ring in our shop is half price.

Anyone who buys other diamond ornaments in our store for more than 3,700 yuan will get a set of customized wedding dresses worth _ _ _.

Anyone who buys other diamond ornaments in our store for more than 5700 yuan will be given a set of romantic wedding photos worth _ _ _ _ _.

Anyone who buys other diamond ornaments in our store at 17000 yuan will be given a honeymoon for two with a value of _ _ _ _.

2. "Love me, how long do you dare to promise?" Witness your love, protect it and sublimate it.

Anyone who goes to the store to buy diamond jewelry during the activity can participate in the "promise of love" activity and write down the oath of love. And sign the real names of both parties and press their handprints.

_ _ _ Jewelry Company promises that after four years, we can recover the purchased products at the original price with relevant certificates. If you don't want to recycle, you can send a piece of jewelry worth _ _ _ yuan. You can renew the letter of commitment, and you can get diamond jewelry at half the price of the original product after six years.

3. "A Beautiful Marriage in a Romantic Festival"

During the activity, the freezing point price of gold was 0, which benefited the whole city.

Buy _ _ _ yuan jade silver ornaments, and give _ _ _ yuan for free.

4. "Valentine's Day rush"

During the activity, from 13 to 14 to 2: 00 noon every day, a special gold-inlaid jade snap-up meeting will be held. The original price of high-grade gold-inlaid jade is _ _ yuan and _ _ _ yuan, only _ _ _ yuan and _ _ _ _ yuan, and each snap-up meeting will sell 13 pieces.

Note: Every time you go to the snap-up meeting, you should advertise 15 minutes in advance to ensure that friends inside and outside the store can hear it.

Valentine's Day activity plan 5 model essays

I. Background of the event

Valentine's Day is the most romantic day of the year. On this day, infinite tenderness is released, sincere desire and expectation are waiting for the answer, and the collision between hearts leads to eternal love in generate. The latest activity plan for Valentine's Day.

Valentine's Day is a typical Western Valentine's Day, but in recent years it has become a festival that young people in China look forward to every year. On this day, couples will arrange many activities to celebrate this special festival. In this way, Valentine's Day has become the peak of consumption. In order to improve their popularity, many businesses take the initiative to seize this opportunity and engage in various promotional activities. Similarly, we are no exception. We must seize this opportunity.

Second, the activity name:

Oriental Plaza "Love Around" Valentine's Day True Love Party

Third, the theme of the event

Rose mood, love you and me

Theme interpretation requirements: take "simple but impressive" as the design idea, combine the emotional process of lovers from acquaintance to love, and create a romantic, warm and strong Valentine's Day atmosphere through interactive games interspersed with programs, reveal the true meaning and expression of feelings, let people participate and enjoy happily, and learn to express love, cherish love and care for love.

At the same time, it provides a stage for young couples to express their feelings and an opportunity for interactive get-together, creates a happy scene of "love is around", triggers the thinking of "harmony-harmony-care", and then launches the theme of this activity.

IV. Purpose of the activity

(1) On such a romantic day, we send sincere wishes with practical actions, and wish all lovers in the world will be well, grow old together and be happy.

(2) Improve the popularity of Oriental Plaza through activities, reflect the humanistic care of the Plaza, and enhance the brand awareness and reputation of Oriental Plaza in terms of lifestyle.

Verb (abbreviation for verb) time and place

Time:

Venue: Oriental Plaza Grand Stage

Organizational structure of intransitive verbs

Organizer: _ _ _

Organizer: _ _ _ _

Seven. Activity information

Mainly divided into the following four basic links:

Interactive games in each theme link are interspersed with guest performances to connect.

1, ★ unique, show love ★

Opening program: Love is Expressed —— Guests perform classic love songs in duet (omitted)

Interactive game: Love is interactive-Speak out your love loudly, the song Solitaire (male and female pull songs) (omitted)

Participants: the host and the couples selected on the spot.

Prop requirements: wireless microphone, small gift, whistle or small palm, etc. (omitted)

2.★ Unique Tibetan love ★

Connection program: Love is in the heart-guests perform modern dance (omitted)

Interactive game: Love is a surprise-mysterious gift, confession of truth (omitted)

Participants: people who expect to surprise each other with their own gifts on Valentine's Day.

Prop demand: gifts and flowers given by couples (omitted)

3, ★ Unique treasure

★ Connection program: Love is giving —— Love poem recitation or emotional story telling or sketch by guests or hosts (omitted)

Interactive game: Love lies in tacit understanding-the heart is in harmony, and the degree of tacit understanding between couples is tested by tests (omitted)

Love is cautious-one in a hundred, and the familiarity between lovers is tested by identification (omitted)

Love is to cherish-empathize, and simulate the scene to make couples feel the importance of each other's hearts (omitted)

Participants: enthusiasts and interested audiences.

Prop demand: multiple uniform couples' shirts. Looking for suitable couples can get a set of couples' clothes to wear in activities (omitted).

4.★ Unique and eternal love ★

Connected Program: Love Forever —— Guest of Folk Music Performance (omitted)

Interactive Games: Love lies in Commitment —— Declaration of Truth, Large-scale Solicitation, Affectionate Transmission and On-the-spot Report (omitted)

Love is in the same heart-through * * *, Qi Xin works together to overcome obstacles and build a love hut belonging to two people (omitted)

Participants: enthusiasts and interested audiences.

Prop requirements: building blocks, rubber ropes, baskets, tables, etc. (omitted)

Eight, organize the implementation:

1, activity organization

__-_

The planning of "only showing love", "only hiding love", "only cherishing love" and "only loving for ever and ever" shall be implemented through consultation by all institutions, and the planning scheme "Latest Valentine's Day Activity Plan" shall be implemented.

2. News public relations

_ _ _ is responsible for inviting the leaders of relevant guidance units,

And is responsible for contacting and organizing reports to news organizations.

It is planned to invite _ _ radio stations and other major news organizations to cover and report.

3. Capital goods:

_ _ Square provides funds for the event and is responsible for the venue layout and related matters.

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